Designed for senior product executives at news media companies, this Master Class will dive deep into successful working models and structures for product development. Beginning with harnessing and prioritising ideas, setting and communicating ‘success’ metrics we will take a detailed look at the lifecycle of product creation, testing and innovation.
What are the best ways to find product/market fit? How can small experiments to test theses run before full blown development? How can you continue to measure and iterate products to ensure their success? And how do we measure and communicate that success internally? We’ll hear from seasoned product executives on strategies that have had proven success. This Master Class will be curated by INMA's lead for its Product Initiative, Jodie Hopperton
Harnessing ideas from the whole organisation
Frameworks for prioritising projects
Communicating with stakeholders to ensure buy in (balancing interest levels and mdling!)
The essential elements of prototyping a new product or service
Running controlled experiments with users
How to measure product/market fit
Evaluation: mapping metrics and goals to proceed, or not
Coming soon ...
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
Executives at news companies at the beginning of their subscription journey