Dive deep into strategies for creating, launching, evaluating, and iterating new products at news organisations
Evaluating and prioritising needs
Prototyping and experimentation
Measuring and growing success
Launch and innovate products
Designed for senior product executives at news media companies, this Master Class will dive deep into successful working models and structures for product development. Beginning with harnessing and prioritising ideas, setting and communicating ‘success’ metrics we will take a detailed look at the lifecycle of product creation, testing and innovation.
What are the best ways to find product/market fit? How can small experiments to test theses run before full blown development? How can you continue to measure and iterate products to ensure their success? And how do we measure and communicate that success internally? We’ll hear from seasoned product executives on strategies that have had proven success. This Master Class will be curated by INMA's lead for its Product Initiative, Jodie Hopperton
Topics
Harnessing ideas from the whole organisation
Frameworks for prioritising projects
Communicating with stakeholders to ensure buy in (balancing interest levels and mdling!)
The essential elements of prototyping a new product or service
Running controlled experiments with users
How to measure product/market fit
Evaluation: mapping metrics and goals to proceed, or not
Harnessing ideas from the whole organisation
Frameworks for prioritising projects
Communicating with stakeholders to ensure buy in (balancing interest levels and mdling!)
The essential elements of prototyping a new product or service
Running controlled experiments with users
How to measure product/market fit
Evaluation: mapping metrics and goals to proceed, or not
Speakers
Katie Bloor
Product Director, Experimentation
Dow Jones
V’ming Chew
Lead Product Manager
Singapore Press Holdings
Kara Chiles
Vice President - Consumer Products
USA Today, Gannett
Caitlin Clarke
Global Head Strategy and Growth
Financial Times
Julian Delany
Chief Technology Officer, Data and Digital
News Corp Australia
CJ Jacobs
Head of Product & Technology
MediaNews group
Jason Jedlinski
Former Senior Product Executive
Gannett and Wall Street Journal
Naren Katakam
Principle Product Consultant
ThoughtWorks
Celeste LeCompte
Vice President of Strategy and Operations
ProPublica
Allison Mezzafonte
Lead Media Advisor
Sailthru
Jeff Moriarty
EVP/Chief Product Officer
Nexstar Digital
Hilde Maartmann-Moe Sommerstad
Senior Product Manager
Schibsted / Aftenposten
Ilana Westerman
Head of User Experience Research and Consumer Insights
Yahoo Inc
Curated by
Jodie Hopperton
Product Initiative LeadInternational News Media Association (INMA)
Supported by
