Dive deep into strategies for creating, launching, evaluating, and iterating new products at news organisations

Evaluating and prioritising needs

Prototyping and experimentation

Measuring and growing success

Launch and innovate products

Designed for senior product executives at news media companies, this Master Class will dive deep into successful working models and structures for product development. Beginning with harnessing and prioritising ideas, setting and communicating ‘success’ metrics we will take a detailed look at the lifecycle of product creation, testing and innovation.

What are the best ways to find product/market fit? How can small experiments to test theses run before full blown development? How can you continue to measure and iterate products to ensure their success? And how do we measure and communicate that success internally? We’ll hear from seasoned product executives on strategies that have had proven success. This Master Class will be curated by INMA's lead for its Product Initiative, Jodie Hopperton


Harnessing ideas from the whole organisation

Frameworks for prioritising projects

Communicating with stakeholders to ensure buy in (balancing interest levels and mdling!)

The essential elements of prototyping a new product or service

Running controlled experiments with users

How to measure product/market fit

Evaluation: mapping metrics and goals to proceed, or not


Coming soon ...

Curated by

Jodie Hopperton

Jodie Hopperton

Product Initiative Lead
International News Media Association (INMA)


Thursday, December 2

Module 1: Evaluating and prioritising needs

Click here for more information on this module

Thursday, December 9

Module 2: Prototyping and experimentation

Click here for more information on this module

Thursday, December 16

Module 3: Measuring and growing success

Click here for more information on this module


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$395 for all three modules, inclusive of video recordings and presentations
  • Non-members: US$1,190, which is member pricing plus US$795, which includes one year of INMA membership

Who should attend?

Executives at news companies at the beginning of their subscription journey



Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

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Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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