Agenda


Thursday, February 11

Module 1: The state of media subscriptions after the COVID Year

10:00 a.m.-12:30 p.m.
(New York time)


About this module

“It was the best of times, it was the worst of times ... it was the season of light, it was the season of darkness,” Dickens wrote 162 years ago.

After a year of the pandemic and a winter of despair, we all strive for a spring of hope.

In this module, among others, we will distill the lessons learnt in 2020 in promoting quality journalism, mobilising our readers to subscribe and engaging new audiences. We will share the stories of success of international, national and local brands, and we will ask where the opportunities are for 2021?

Tuesday, February 16

Module 2: Reinventing news experiences for engagement and growth

10:00 a.m.-12:30 p.m.
(New York time)

About this module

“News subscription product is our content and experience around it,” said Louise Story of The Wall Street Journal.

Subscription leaders set up teams and projects that let them engage readers through journalism, product, tech, and marketing.

In this module, we want to dive into ways news publishers tailor content and experiences to segments, use data to inform their decisions and sometimes automate them.

Thursday, February 18

Module 3: Practical workshops on editorial, data, product, and marketing

10:00 a.m.-12:30 p.m.
(New York time)

About this module

“Be practical, practical, practical,” demand our members.

Hence we upgrade our online summit experience with workshops, during which the practitioners will help us deal with the common challenges in the transformation to reader revenue.

  • Mobilise your newsroom to support reader revenue: a workshop in daily, mid-term, and long-term planning of content that drives conversions and retention — based on the best practices from the subscription leaders.
  • Democratise data: a workshop in finding the metrics that measure and correlate with our success, and providing insights that will equip decision makers in the newsroom, marketing and product — based on years of work in data analytics.
  • Help readers form a habit: a workshop in designing features and products that motivate readers, trigger behaviours and reward them — based on the academic research and case studies.

Tuesday, February 23

Module 4: Getting smarter with pricing

10:00 a.m.-12:30 p.m.
(New York time)

About this module

“Pricing right is the fastest and most effective way for businesses to increase profits,” claim consultants.

In 2020, pricing policy proved to be one of the most debated issues in the news industry: starting with decisions whether to lift paywalls early in the pandemic, moving to different approaches to free and paid trials, ending with the urgency to raise ARPU.

In this module, we want to see the most profitable approaches to pricing in short and in the long term, and discover best practices in price increases.

Thursday, February 25

Module 5: Scaling with group subscriptions and partnerships

10:00 a.m.-12:30 p.m.
(New York time)

About this module

“Millions of readers access online news through their schools, universities, employers, service providers.

For the beginners and for the publishers with a mature subscription business, group plans offer an unique option to reach new audiences and introduce them to the brand, and hopefully engage for ever. Many though struggle, as selling to businesses is nothing like selling to individuals.

In this module, we will dive into the world of B2B subscriptions, business partnerships and bundles, and map the opportunity for both general news and specialised publishers.

Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

E-Mail me

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me

Ana Gutierrez

Directora Regional
Latinoamérica El Salvador
Tel.: +503 7986 7383

E-Mail me
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