Session Theme: Workshops on Editorial, Audience Analytics, and Product
Workshop 1: Mobilise Your Newsroom to Support Reader Revenue
This workshop aims to develop a structured approach to content strategy, planning, and execution in the context of a reader revenue business model. Tapping into the experience of Aftenposten in Norway we will do a deep dive into ways to address three core problems facing newsrooms:
Espen Egil Hansen, Chairman of the Board, Shifter.no, Norway (Former Digital Editor, VG and Editor-In-Chief, Aftenposten, Norway)
Tone Tveøy Strøm-Gundersen, Managing News Editor, Aftenposten, Norway
Hanne Waaler Lier, Head of National News Desk, Aftenposten, Norway
- The problem of planning for the right content, in the right format for the right audience.
- The problem of getting employees across editorial and reader revenue departments to work in the same direction.
- The problem of ability - how to enable reporters and newsroom managers to deliver on the strategy?
Workshop 2: Democratise Data in the Newsroom and Beyond
A workshop in finding the metrics that measure and correlate with our success and providing insights that will equip decision makers in the newsroom, marketing and product — based on years of work in data analytics and audience development at The Guardian.
Chris Moran, Head of Editorial Innovation, The Guardian, United Kingdom
Workshop 3: Plan the First 100 Days of New Subscribers
Onboarding is key to help newly subscribed readers discover value of their subscription, research finds. Most monthly subscribers churn in the first three months. Adopting a new daily habit takes on average 66 days of repetition. Readers are also found most likely to adopt a feature, such as sign up for a newsletter or post the first comment, in the first 100 days. Let’s plan the honeymoon our new subscribers never forget!
Dan Oshinsky, Founder, Inbox Collective, United States