Benchmarking the state of digital media subscriptions after the COVID Year, retaining the gains, and finding new avenues for growth
Reinvent experience
Shift focus
Smart pricing
Scale subscriptions & partnerships
Media Subscriptions Summit agenda
Amid the global pandemic, demand for news soared. Audiences turned to trusted brands, and many more were willing to pay for online media. In a few months, publishers made a few years' worth progress in their reader revenue business.
Here is the point in time to benchmark your gains of the COVID Year, aggregate the lessons learnt, and build a toolkit for the key issues on hand: How to keep the new subscribers engaged while the lockdowns wear out us and them?
Where to find new sources of growth to keep the momentum in 2021? And how to boost our reader revenues to fill the gaps from demolished business lines, such as print advertising, or live events?
This is INMA's flagship, annual event on media subscriptions, for the first time fully online. Expect eye-opening keynotes from the news industry leaders, practical how-tos from the gurus, exclusive data from the vastest lakes, and a lot of fun.
We are looking forward to seeing and hearing from you, cherishing the best practices and sharpening our brains and knives for 2021.
Speakers
Kaisa Aalto
Subscription Business Owner,
Helsingin Sanomat, Finland
Gibson Biddle
Former VP Product,
Netflix, United States
Tom Brown
Sr. Director, Consumer Revenue,
The Boston Globe, United States
Brendan Collogan
General Manager, Digital Consumer Revenue,
News Corp Australia, Australia
Lynn D'Cruz
Chief Membership Officer,
Malaysiakini, Malaysia
Caspar De Bono
Managing Director, B2B,
The Financial Times, United Kingdom
Steve Dempsey
Group Director of Publishing Products,
Independent News & Media, Ireland
David Grant
Program Manager,
Facebook Journalism Project, United States
Mayur Gupta
Chief Marketing and Strategy Officer,
Gannett, United States
Astrid Hald Jørgensen
Commercial Director,
Politiken, Denmark
Espen Egil Hansen
Chairman of the Board,
Shifter.no, Norway
M. Scott Havens
Chief Growth Officer,
Bloomberg Media, United States
Siri Holstad Johannessen
Head of Sales and Marketing,
Aftenposten, Norway
Miki King
Chief Marketing Officer,
The Washington Post, United States
Stefan Körner
Chief Operating Officer,
Die Presse, Austria
Hamish McKenzie
Co-Founder,
Substack Inc., New Zealand
Ben Monnie
Director, Global Partnerships,
Google News Initiative, United States
Chris Moran
Head of Editorial Innovation,
The Guardian, United Kingdom
Yasmin Namini
Digital Media Consultant & Advisor,
United States
Katharina Neubert
Director Membership Strategy & Partnerships,
Insider, United States
Eric Ng
Vice-President Circulation,
Singapore Press Holdings, Singapore
Dan Oshinsky
Founder, Inbox Collective,
United States
Nicki Purcell
President, Insite,
United States
Noemi Ramirez Garcia
Chief Customer and Product Officer,
Prisa Noticias, Spain
Michael Silberman
Senior Vice-President Strategy,
Piano, United States
Yosuke Suzuki
Lead, Digital Business Development,
Nikkei, Japan
Tone Tveøy Strøm-Gundersen
Managing News Editor,
Aftenposten, Norway
Katie Vanneck-Smith
Founder and Publisher,
Tortoise Media, United Kingdom
Hanne Waaler Lier
Head of National News Desk,
Aftenposten, Norway
David Walmsley
Editor-In-Chief,
The Globe and Mail, Canada
Suzi Watford
Executive Vice-President, Chief Marketing & Membership Officer,
The Wall Street Journal, United States
Robert Whitehead
Disruptionist,
Australia
Curated by
Greg Piechota
Researcher-In-ResidenceReaders First Initiative Lead
International News Media Association (INMA)
Supporters
Topics
If e-mail still is king in helping audiences form a habit, who’s the queen?
What does Spotify do differently to grow subscriptions than news publishers?
How to rethink editorial planning for quality, trust and new conversions?
What are the best practices in demonstrating value to the current subscribers?
Which trial offers do attract more subscribers, and which bring more revenue in the end?
How to tailor content and experiences to segments?
Are digital replicas of print newspapers dead, or rather — here’s comes a surprise! — alive and kicking?
How to democratise engagement data in the newsroom?
If you’d been launching your subscription from scratch again, what would you do?
What calls to action did resonate best in 2020?
Practical workshops
Democratising data in the newsroom and marketing
Onboarding new subscribers