Benchmarking the state of digital media subscriptions after the COVID Year, retaining the gains, and finding new avenues for growth

Reinvent experience

Shift focus

Smart pricing

Scale subscriptions & partnerships

Media Subscriptions Summit agenda

Amid the global pandemic, demand for news soared. Audiences turned to trusted brands, and many more were willing to pay for online media. In a few months, publishers made a few years' worth progress in their reader revenue business.

Here is the point in time to benchmark your gains of the COVID Year, aggregate the lessons learnt, and build a toolkit for the key issues on hand: How to keep the new subscribers engaged while the lockdowns wear out us and them?

Where to find new sources of growth to keep the momentum in 2021? And how to boost our reader revenues to fill the gaps from demolished business lines, such as print advertising, or live events?

This is INMA's flagship, annual event on media subscriptions, for the first time fully online. Expect eye-opening keynotes from the news industry leaders, practical how-tos from the gurus, exclusive data from the vastest lakes, and a lot of fun.

We are looking forward to seeing and hearing from you, cherishing the best practices and sharpening our brains and knives for 2021.

Speakers

Kaisa Aalto

Kaisa Aalto

Subscription Business Owner,
Helsingin Sanomat, Finland

Tom Brown

Tom Brown

Sr. Director, Consumer Revenue,
The Boston Globe, United States

Brendan Collogan

Brendan Collogan

General Manager, Digital Consumer Revenue,
News Corp Australia, Australia

Lynn D'Cruz

Lynn D'Cruz

Chief Membership Officer,
Malaysiakini, Malaysia

Caspar De Bono

Caspar De Bono

Managing Director, B2B,
The Financial Times, United Kingdom

Steve Dempsey

Steve Dempsey

Group Director of Publishing Products,
Independent News & Media, Ireland

Mayur Gupta

Mayur Gupta

Chief Marketing and Strategy Officer,
Gannett, United States

Astrid Hald Jørgensen

Astrid Hald Jørgensen

Commercial Director,
Politiken, Denmark

Espen Egil Hansen

Espen Egil Hansen

Chairman of the Board,
Shifter.no, Norway

Siri Holstad Johannessen

Siri Holstad Johannessen

Head of Sales and Marketing,
Aftenposten, Norway

Miki King

Miki King

Chief Marketing Officer,
The Washington Post, United States

Stefan Körner

Stefan Körner

Chief Operating Officer,
Die Presse, Austria

Hamish McKenzie

Hamish McKenzie

Co-Founder,
Substack Inc., New Zealand

Chris Moran

Chris Moran

Head of Editorial Innovation,
The Guardian, United Kingdom

Katharina Neubert

Katharina Neubert

Director Membership Strategy & Partnerships,
Insider, United States

Mary-Katharine Phillips

Mary-Katharine Phillips

Senior Manager, Marketing & Development,
News Leaders Association, United States

Noemi Ramirez Garcia

Noemi Ramirez Garcia

Chief Customer and Product Officer,
Prisa Noticias, Spain

Michael Silberman

Michael Silberman

Senior Vice-President Strategy,
Piano, United States

Yosuke Suzuki

Yosuke Suzuki

Lead, Digital Business Development,
Nikkei, Japan

Katie Vanneck-Smith

Katie Vanneck-Smith

Founder and Publisher,
Tortoise Media, United Kingdom

David Walmsley

David Walmsley

Editor-In-Chief,
The Globe and Mail, Canada

Suzi Watford

Suzi Watford

Executive Vice-President, Chief Marketing & Membership Officer,
The Wall Street Journal, United States


Curated by


Grzegorz Piechota

Greg Piechota

Researcher-In-Residence
Readers First Initiative Lead

International News Media Association (INMA)







Supporters





Topics


Why the subscription leaders moved their focus away from heavy-reading subscribers?

If e-mail still is king in helping audiences form a habit, who’s the queen?

What does Spotify do differently to grow subscriptions than news publishers?

How to rethink editorial planning for quality, trust and new conversions?

What are the best practices in demonstrating value to the current subscribers?

Which trial offers do attract more subscribers, and which bring more revenue in the end?

How to tailor content and experiences to segments?

Are digital replicas of print newspapers dead, or rather — here’s comes a surprise! — alive and kicking?

How to democratise engagement data in the newsroom?

If you’d been launching your subscription from scratch again, what would you do?

What calls to action did resonate best in 2020?



Practical workshops


Editorial planning for subscriber growth

Democratising data in the newsroom and marketing

Creating habit-forming products




Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

E-Mail me

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me

Ana Gutierrez

Directora Regional
Latinoamérica El Salvador
Tel.: +503 7986 7383

E-Mail me
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