Agenda


Tuesday, January 12

Module 1: Organisational structure and focus

10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator

Mark Challinor Mark Challinor
Executive Producer - Interactive, International News Media Association (INMA)


Key themes for this module

  • The evolving landscape and the opportunity ahead, post-COVID. What is leadership in 2020s?
  • Centralisation and efficiency. “To centralise or not to centralise”, that is the question? And for those not part of a group, which activities should you seek partners? Working from home. The new normal for all? How should we leverage this to our benefit? Agility. Just a buzzword or something far greater?
  • New business models for revenue maximisation. Diversification or doing what we know best well?

Today's classes

Lucy Kuneg The evolving shift in leadership post-COVID: What is leadership in the 2020s?
Lucy Kueng, Strategic Advisor & Senior Research Fellow, Reuters Institute, Oxford University, Switzerland

Stephen Dunbar-Johnson Transformation: It covers many things but what does transformation mean to the NYT?
Stephen Dunbar-Johnson, President, International, The New York Times Company

Frederic Kachar New business models for revenue maximisation
Frederic Kachar, Chief Executive Officer, Infoglobo, Brazil

Tuesday, January 19

Module 2: Using technology to drive transformation

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • The likely role of automation? Where’s the human value? Bots and algorithms. Crucial or simply an add on?
  • Getting closer still. Using data and measurement effectively. But which data in a cookie-less future? Which measurement tools are most relevant?
  • Examples of emerging technologies that could revolutionise the media industry (eg automated journalism, social outreach apps, video creation tech, 5G)

Today's classes

Annie Lidesjö The likely role of automation in media? Bots and algorithms. Crucial or simply an add? And how will it change the business and the organisation?
Annie Lidesjö, Head of Operations and People, NTM, Sweden

Nathalie Malinarich Emerging technologies that could revolutionise the media industry
Nathalie Malinarich, Digital Development Editor, BBC, United Kingdom

Lovisa Bergström Using data and measurement effectively
Lovisa Bergström, Data Scientist, Dagens Nyheter, Bonnier, Sweden


Tuesday, January 26

Module 3: A people business?

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • Future success: Is it all about tech? IT vs. humans
  • The journey of a company challenging perceptions and transforming business by authentically showing what diversity and inclusion really means at a grass roots level. In an era where trust and equity are key touch stones for success and high on the agenda, this company shows how it tackles these challenges internally.
  • What leadership and management skills should we now be looking for in our staff? How will this affect corporate culture?

Today's classes

Piotr Turek Humans vs. automation/AI and future success: How to move machine learning to reality in modern media
Piotr Turek, Head of Data Products, Ringier Axel Springer, Poland

Annamarie Jamieson How to build authentic diversity into your business
Annamarie Jamieson, People & Culture Director, Stuff, New Zealand


Tara Lajumoke What leadership and management skills should we now be looking for in our staff? How will diversity and inclusion affect corporate culture?
Tara Lajumoke, Managing Director of FT Strategies, United Kingdom

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