The news business thrives and dies with audience engagement. Direct, known and habitual visitors generate most reader and advertising revenue.
Last year, as the world faced the COVID pandemic, publishers saw unprecedented spikes in demand for news content and for subscriptions.
This year is different: growth comes with effort, mastery of data and marketing technologies, and innovation around content and experience.
At this master class, we are collecting the best practices and gathering advice on how to engage audiences in the post-COVID world.
Smarter engagement metrics The leading news publishers are shifting from page views to dwell time, or scores that contextualise content use.
New engagement frameworks Editors and marketers are ditching funnels for flywheels, or new frameworks such as tornadoes, and building reader habits before they subscribe.
Mastering data and marketing technology Publishers are acting more on segmentation and getting sophisticated in orchestrating readers’ journeys — from unknown to known, from one-and-dones to fanatics.
Rise of personalisation Engagement teams are tailoring next best actions to readers’ interests or stages in the journey — personalising content recommendations and marketing offers.
New audiences development Publishers are increasing representation in the coverage to attract women or young adults to their core products, while they are launching new products catering to segments only.
New approaches to off-platform engagement News media redefine their strategies to engage audiences through social media, search, and paid channels.
Director of Subscriber Retention
Editor of Content Hub
GEDI Gruppo Editoriale
Head of Social Media Innovation
GEDI Gruppo Editoriale
The Wall Street Journal
Head of Editorial Innovation
Head of Product Development
Chief Digital Reader Revenue Officer
Norrköpings Tidningars Media
Digital Director of Audience Development
Editor New Media and Head of Subscriptions
The Indian Express
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately two hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
News media company editorial, marketing, and product professionals