In this two-day virtual summit by the International News Media Association (INMA), learn where Asia/Pacific media companies fit into the global trends surrounding advertising, subscriptions, product, revenue diversification, and more. Hear from global experts and regional publishers — opportunities and threats faced by news media.

Thursday, July 15

Theme: Exploring Strategy and Business Model Viability

11:00 a.m. (Hong Kong)

Welcome and Introductions

Learn about the state of the global news industry, and overarching themes of strategy, business model viability, subscriptions, consumer and the growing role of product at media companies.

Karen Davila
Karen Davila, News Anchor, ABS -CBN, Philippines

11:10 a.m. (Hong Kong)

Global State of the News Industry

News media companies have rapidly accelerated digital transformation, data, and digital subscriptions during today’s global pandemic. In this opening keynote, hear what your peers are prioritising around the world — setting the tone for where Asia Pacific fits in this global mosaic. Learn about the opportunities in chaos and placing trust at the center of your company’s strategy.

Earl J. Wilkinson
Earl J. Wilkinson, Executive Director and CEO, International News Media Association (INMA)

11:40 a.m. (Hong Kong)

Where Digital Subscriptions Go Next

In this session, take a closer look at the world of digital subscriptions in a focused briefing by Grzegorz Piechota. Understand, what’s working, what’s not working, and what’s next. Delve into subscriber acquisition, willingness of consumers to purchase content, segmentation tools, personalisation techniques and the tactics that come into play to acquire, retain and grow reader revenue.

Grzegorz  Piechota
Grzegorz Piechota, Reader’s First Initiative Lead, INMA

12:10 p.m. (Hong Kong)

The Rise of Product at Media Companies

In this session, learn where product sits today among media companies and its evolution toward a cross-functional discipline that champions the customer experience. Jodie Hopperton, will help you gain a perspective on what Product does for journalism, where product teams spend their time, and the impact on engagement. Gain insights into real life examples on how product teams work within an organisation from Ben Haywood at Nine and new product ideas from Le Quoc Minh.

Jodie Hopperton
Jodie Hopperton, Product Initiative Lead, INMA

Ben Haywood
Ben Haywood, Director of Product, Nine, Australia

Le Quoc Minh
Le Quoc Minh, Editor in Chief, Nhan Dan, Vietnam

12:40 p.m. (Hong Kong)

What’s Next With Google News Initiative

The Google News Initiative is a collaboration with the news industry to help journalism thrive in the digital age. In this presentation, learn more about efforts to up-grade news industry capabilities across a range of activities: subscriptions, audience, product, advertising, and more.

12:50 p.m. (Hong Kong)

Case Study: Joongang Ilbo's Listen for a Smart Life Project

In this presentation learn about Joongang Ilbo's — listen for a smart life project — a recent program launched in the aftermath of the pandemic to increase engagement with millennials and gen z readers and deliver trustworthy and reliable information with easy access to its target readers.

Jim Bulley
Jim Bulley, Business & Sports Editor, Joongang Ilbo, South Korea

1:10 p.m. (Hong Kong)

Case Study: KG Media's Business Model Sustainability and Strategy

News media companies around the world are confronting some form of disruption and are constantly re-inventing themselves. Business models and strategies are being relooked. In this presentation by Dian Gemiano get a view of KG Media’s value creation strategy, diversification, and focus on digital.

Dian Gemiano
Dian Gemiano, Chief Marketing Officer, KG Media, Indonesia

1:30 p.m. - 1:40 p.m. (Hong Kong)

Takeaways and Overtime

Friday, July 16

Theme: The Role of Data and Advertising For Media

11:00 a.m. (Hong Kong)

Welcome and Introductions

Deep dive into understanding the data imperative, first party data strategy, advertising and resetting advertising goals.

Karen Davila
Karen Davila, News Anchor, ABS -CBN, Philippines

11:10 a.m. (Hong Kong)

Positioning Your Company for What Replaces Third-Party Cookies

The impending phaseout of third-party cookies impacts the dynamics of programmatic advertising as it alters the value equation between publishers and consumers. In this briefing understand what should be the key focus areas for media companies — now and in the near future for replacing cookies with audiences.

McKinsey & Company

11:40 a.m. (Hong Kong)

Case Study: South China Morning Post's First-Party Data Strategy

In this session with the South China Morning Post, learn more about the data priorities for news media companies. Dive into the benefits of data democratisation, linking data to business decisions, advertising, subscriptions and in creating a data-driven culture.

Ian Hocking
Ian Hocking, Vice President, Digital, South China Morning Post, Hong Kong

12:05 p.m. (Hong Kong)

Case Study: Resetting Ad Sales at News Corp Australia

As publishers prepare to transition for the end of cookies and tracking user data, Suzie Cardwell, News Corp Australia leverages its knowledge of its audience to drive better advertiser success. Learn about driving new audiences for advertisers with first-party data, sales performance and revenue, and monetising data for clients.

Suzie Cardwell
Suzie Cardwell, General Manager Data and Ad Product, News Corp Australia

12:25 p.m. (Hong Kong)

Case Study: The Indisputable Essentiality of Data as a Driver of Digital Transformation at Asahi Shimbun

In this deep dive with Hiromi Ohnishi, learn how Asahi Shimbun is using data to drive digital strategies and audience development with a focus on personalisation and segmentation.

Hiromi Ohnishi
Hiromi Ohnishi, CTO/ Managing Executive Director of ICT Engineering and International Affairs, Asahi Shimbun, Japan

12:45 p.m. (Hong Kong)

Trends Media Businesses Need to Keep an Eye Out for in 2022

Neel Kothari
Neel Kothari, Founder & CEO, iZooto, India

12:55 p.m. (Hong Kong)

Case Study: How Sin Chew Builds Data Competencies in Transforming Newsrooms and Driving Digital Revenue

In this session, learn about data strategy and application as a recommendation engine for newsrooms; B2B sales lead generation, and subscription sales forecasts and how these learnings have been converted to results.

Lee-Chin Tan
Lee-Chin Tan, Chief Operating Officer (Commercial & Content), Sin Chew, Malaysia

1:15 p.m. (Hong Kong)

Case Study: How Singapore Press Holdings Reset Ad Goals via Digital and Content Marketing

News publishers are constantly looking at new ways to combat a challenging advertiser market. In this briefing Ignatius Low, will share the best practices adopted by SPH to support ad sales, with focus on new digital models and native advertising.

Ignatius Low
Ignatius Low, Chief Commercial Officer, Singapore Press Holdings, Singapore

1:35 p.m. - 1:45 p.m. (Hong Kong)

Takeaways and Conclusions

Supported by

Questions? Contact INMA

Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me