What every publisher needs to know next about advertising sales in fast-evolving times

Advertising sales via first-party data

Incentivise sales reps

Servicing SMBs

Best practices in advertising sales

A practical, executive-level overview of trends and best practices for advertising sales in the year ahead

What does digital advertising look like in the year (2021) that has finally seen the long anticipated death of third-party cookies? After Safari and Firefox, Google has now follow suit. Where do we shift sales resources next as we make bets on rising accounts?

In this Master class, we will look at how publishers organise their sales team compensation when advertising sales moves to long-term relationships with advertisers and what skill sets are needed from your advertising team. Or is everything moving to self-service advertising where the client does everything themselves and there is no sales team?

After months of messaging focused on empathy and support, do we double down or evolve? In this Master Class, learn what the advertising playbook for 2022 looks like.


Market trends, strategies, and what 2022 looks like
The prognosis for next year, self-service advertising, new business models

Selling advertising in a changed market
Best practices: multi-channel products supporting ad sales, partnership models, native advertising

Data analytics in advertising
Targeting emotional context, selling first-party audience segments, leveraging subscription data for ad sales, the impact of third-party cookie demise


More coming soon ...


Thursday, September 09

Module 1: Market trends, strategies, what 2022 looks like

Click here for more information on this module

Thursday, September 16

Module 2: Selling advertising in a changed market: best practices and case studies

Click here for more information on this module

Thursday, September 23

Module 3: Data analytics in advertising

Click here for more information on this module


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time. Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$395 for all three modules, inclusive of video recordings and presentations
  • Non-members: US$1,190, which is member pricing plus US$795, which includes one year of INMA membership

Who should attend?

Advertising executives and sales reps and those overseeing advertising strategy



Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

E-Mail me

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me

Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

E-Mail me