This masterclass will showcase the trends in media advertising post pandemic, look at the best case studies globally where media companies have not only survived but thrived in a challenging new era and finally will suggest ways we can restructure the sales arm of our companies for future growth.
Aimed at CEO to senior advertising management, this masterclass will focus on what you should know as a leader about the future of advertising, what your sales teams should look like going forward/what should be their focus as an integral part of the news business model and strategy.
How should we position ourselves to fight back against the big tech platforms who have taken much of our advertising revenue away? How do we transform ourselves into a modern media operation fit to grow new revenue streams in this space?
Spread over three weeks (i.e. a 2-3 hour session each week), we will hear from some of the biggest media companies in the world, some of the best and most knowledgeable speakers and some of the most innovative.
Market trends, strategies, and what 2022 looks like
The prognosis for next year, self-service advertising, new business models
Selling advertising in a changed market
Best practices: multi-channel products supporting ad sales, partnership models, native advertising
Data analytics in advertising
Targeting emotional context, selling first-party audience segments, leveraging subscription data for ad sales, the impact of third-party cookie demise
Director of Sales & Ad Products Development
Digital Growth Manager
General Manager Data & Ad Product
News Corp Australia
Creative Studio and Ad Innovation
Director of Client Strategy
Vice President (Digital)
South China Morning Post
Head of Research and Innovation
Content Studio General Manager
The Globe & Mail
Global Head of Data & Audience
Head of Digital Innovation & Strategy
Mediahuis Ireland Group Limited
Times of India Group
Head of Content Studio
The Globe & Mail
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time. Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
Advertising executives and sales reps and those overseeing advertising strategy