What every publisher needs to know next about advertising sales in fast-evolving times
Advertising sales via first-party data
Incentivise sales reps
Servicing SMBs
Best practices in advertising sales
A practical, executive-level overview of trends and best practices for advertising sales in the year ahead
This masterclass will showcase the trends in media advertising post pandemic, look at the best case studies globally where media companies have not only survived but thrived in a challenging new era and finally will suggest ways we can restructure the sales arm of our companies for future growth.
Aimed at CEO to senior advertising management, this masterclass will focus on what you should know as a leader about the future of advertising, what your sales teams should look like going forward/what should be their focus as an integral part of the news business model and strategy.
How should we position ourselves to fight back against the big tech platforms who have taken much of our advertising revenue away? How do we transform ourselves into a modern media operation fit to grow new revenue streams in this space?
Spread over three weeks (i.e. a 2-3 hour session each week), we will hear from some of the biggest media companies in the world, some of the best and most knowledgeable speakers and some of the most innovative.
Topics
Market trends, strategies, and what 2022 looks like
The prognosis for next year, self-service advertising, new business models
Selling advertising in a changed market
Best practices: multi-channel products supporting ad sales, partnership models, native advertising
Data analytics in advertising
Targeting emotional context, selling first-party audience segments, leveraging subscription data for ad sales, the impact of third-party cookie demise
Market trends, strategies, and what 2022 looks like
The prognosis for next year, self-service advertising, new business models
Selling advertising in a changed market
Best practices: multi-channel products supporting ad sales, partnership models, native advertising
Data analytics in advertising
Targeting emotional context, selling first-party audience segments, leveraging subscription data for ad sales, the impact of third-party cookie demise
Speakers
Joanna Balowska
Director of Sales & Ad Products Development
Agora
Daniel Britz
Digital Growth Manager
Aftonbladet
Suzie Cardwell
General Manager Data & Ad Product
News Corp Australia
Tracy Day
Managing Director
Creative Studio and Ad Innovation
Mark Field
Director of Client Strategy
Reach plc
Ian Hocking
Vice President (Digital)
South China Morning Post
Kasper Lindskow
Head of Research and Innovation
Ekstra Bladet
Katherine Scarrow
Content Studio General Manager
The Globe & Mail
Allison Schulte
Global Head of Data & Audience
Bloomberg Media
Brian Sheehan
Head of Digital Innovation & Strategy
Mediahuis Ireland Group Limited
Partha Sinha
President
Times of India Group
Sean Stanleigh
Head of Content Studio
The Globe & Mail
Curated by
Mark Challinor
Executive Producer and Former PresidentInternational News Media Association (INMA)
Supported by
Agenda
Thursday, September 09
Module 1: The state of media advertising post pandemic and shaping our future focus
Click here for more information on this module
Thursday, September 16
Module 2: Competing and growing ad revenues in a challenging marketplace
Click here for more information on this module
Thursday, September 23
Module 3: Reshaping our media organisations for the future with the right tools, skills and approaches in advertising.
Click here for more information on this module
Details
What is included in registration?
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
What is the format?
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time. Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
What is the cost?
- Members: US$395 for all three modules, inclusive of video recordings and presentations
- Non-members: US$1,190, which is member pricing plus US$795, which includes one year of INMA membership
Who should attend?
Advertising executives and sales reps and those overseeing advertising strategy