A free one-day global virtual event hosted by the International News Media Association (INMA) to share the learnings of the Audience Analytics Accelerator Latin America 2021.
Fifteen (15) news publishers from across Latin America participated in this joint programme of the Meta Journalism Project and INMA, in collaboration with the International Center for Journalists (ICFJ), and worked together on using data and analytics to shift their companies to become customer-centric.
At this Audience Analytics Town Hall, we will distill the learnings of the Accelerator and showcase the outcomes of the publishers’ audience analytics projects, with guest experts ranging from the accelerator coaches to participants.
All who register to this Town Hall will receive a complimentary report from INMA on best practices in democratising data in newsrooms and beyond, and forming a data-positive culture.
This event is going to be held in English and interpreted live in Spanish and Portuguese.
Chief Digital and Product Officer
Grupo Octubre (Página/12)
Chief Data Officer
Lead, News Media Partnerships
Digital Strategy Manager
Chief Operating Officer
Director, News Partnerships, Latin America
David Hinojosa Aguirre
Deputy Director of IT Research and Development
Head of Research and Analytics
Director of Business, Technology and Operations
Gazeta do Povo
We will discuss the fundamentals of data strategy for news media companies and practical applications of data to accelerate audience engagement, reader revenues, and advertising revenues:
Tuesday, November 30
10:00 a.m.-12:30 a.m. (New York time) | 3:00 p.m.-5:30 p.m. (London time)
What you access receive to
Livestream on November 30
Live interpretation to English, Portuguese and Spanish
Recording of the Town Hall
All Town Hall presentations
A free copy of a new INMA report