How to use data and analytics to shift media companies to become customer-centric
Business strategy alignment
Data-positive culture
How to predict behaviours
Join us for as we share the learnings of
the Audience Analytics Accelerator Latin America 2021
A free one-day global virtual event hosted by the International News Media Association (INMA) to share the learnings of the Audience Analytics Accelerator Latin America 2021.
Fifteen (15) news publishers from across Latin America participated in this joint programme of the Meta Journalism Project and INMA, in collaboration with the International Center for Journalists (ICFJ), and worked together on using data and analytics to shift their companies to become customer-centric.
At this Audience Analytics Town Hall, we will distill the learnings of the Accelerator and showcase the outcomes of the publishers’ audience analytics projects, with guest experts ranging from the accelerator coaches to participants.
All who register to this Town Hall will receive a complimentary report from INMA on best practices in democratising data in newsrooms and beyond, and forming a data-positive culture.
This event is going to be held in English and interpreted live in Spanish and Portuguese.
Speakers
Riske Betten
Digital Director
Mediahuis Nederland
The Netherlands
Mariano Blejman
Chief Digital and Product Officer
Grupo Octubre (Página/12)
Argentina
Giulianna Carranza
Chief Data Officer
El Comercio
Peru
Maíra Carvalho
Lead, News Media Partnerships
Meta
Brazil
Alexandre Cordeiro
Digital Strategy Manager
Editora Globo
Brazil
Enrique Gómez
Chief Operating Officer
Grupo AM
Mexico
Claudia Gurfunkel
Director, News Partnerships, Latin America
Meta
Brazil
David Hinojosa Aguirre
Deputy Director of IT Research and Development
Grupo Reforma
Mexico
Gareth Lloyd
Head of Research and Analytics
Media24
South Africa
Leonidas Mejia
IT Manager
Grupo OPSA
Honduras
Guilherme Vieira
Director of Business, Technology and Operations
Gazeta do Povo
Brazil
Moderated by
Greg Piechota
Lead, Smart Data InitiativeInternational News Media Association (INMA)
What the Audience Analytics Town Hall will cover
We will discuss the fundamentals of data strategy for news media companies and practical applications of
data to accelerate audience engagement, reader revenues, and advertising revenues:
- How best to align data to business strategy?
- How to form a data-positive culture?
- How to know readers better and their journeys?
- How to segment readers to tailor products and marketing?
- How to predict behaviours with advanced analytics?
- How to run data-informed experiments to test ideas?
We will discuss the fundamentals of data strategy for news media companies and practical applications of data to accelerate audience engagement, reader revenues, and advertising revenues:
About the Town Hall
Date
Tuesday, November 30
Time
10:00 a.m.-12:30 a.m. (New York time) | 3:00 p.m.-5:30 p.m. (London time)
Registration fee
Free
What you access receive to
Livestream on November 30
Live interpretation to English, Portuguese and Spanish
Recording of the Town Hall
All Town Hall presentations
A free copy of a new INMA report
Date
Tuesday, November 30
Time
10:00 a.m.-12:30 a.m. (New York time) | 3:00 p.m.-5:30 p.m. (London time)
Registration fee
Free
What you access receive to
Livestream on November 30
Live interpretation to English, Portuguese and Spanish
Recording of the Town Hall
All Town Hall presentations
A free copy of a new INMA report