A free one-day global virtual event hosted by the International News Media Association (INMA) to share the learnings of the Audience Analytics Accelerator Latin America 2021.
Fifteen news publishers from across Latin America participated in this joint programme of the Facebook Journalism Project and INMA, in collaboration with the International Center for Journalists (ICFJ), and worked together on using data and analytics to shift their companies to become customer-centric.
At this Audience Analytics Town Hall, we will distill the learnings of the Accelerator and showcase the outcomes of the publishers’ audience analytics projects, with guest experts ranging from the accelerator coaches to participants.
We will discuss the fundamentals of data strategy for news media companies and practical applications of data to accelerate audience engagement, reader revenues, and advertising revenues:
Tuesday, November 30
10:00 a.m.-12:30 a.m. (New York time) | 3:00 p.m.-5:30 p.m. (London time)
What you access receive to
Livestream on November 30
Recording of Town Hall
All Town Hall presentations