How to use data and analytics to shift media companies to become customer-centric

Business strategy alignment

Data-positive culture

How to predict behaviours

Join us for as we share the learnings of
the Audience Analytics Accelerator Latin America 2021

A free one-day global virtual event hosted by the International News Media Association (INMA) to share the learnings of the Audience Analytics Accelerator Latin America 2021.

Fifteen news publishers from across Latin America participated in this joint programme of the Facebook Journalism Project and INMA, in collaboration with the International Center for Journalists (ICFJ), and worked together on using data and analytics to shift their companies to become customer-centric.

At this Audience Analytics Town Hall, we will distill the learnings of the Accelerator and showcase the outcomes of the publishers’ audience analytics projects, with guest experts ranging from the accelerator coaches to participants.

Moderated by

Greg Piechota

Greg Piechota

Lead, Smart Data Initiative
International News Media Association (INMA)

What the Audience Analytics Town Hall will cover

We will discuss the fundamentals of data strategy for news media companies and practical applications of data to accelerate audience engagement, reader revenues, and advertising revenues:

  • How best to align data to business strategy?
  • How to form a data-positive culture?
  • How to know readers better and their journeys?
  • How to segment readers to tailor products and marketing?
  • How to predict behaviours with advanced analytics?
  • How to run data-informed experiments to test ideas?

About the Town Hall

Tuesday, November 30

10:00 a.m.-12:30 a.m. (New York time) | 3:00 p.m.-5:30 p.m. (London time)

Registration fee

What you access receive to
Livestream on November 30
Recording of Town Hall
All Town Hall presentations

Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

E-Mail me

Katy King

Event Manager
Tel.: +1 972 787-8167

E-Mail me

Doreen Mbaya

Head of Africa Division
Tel.: +254 721 541 025

E-Mail me

Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me