Media Subscriptions Workshops

Wednesday, February 26

Etc., 350 Madison Ave., 5th Floor

For all Summit registrants, INMA offers two mini-workshops on Wednesday afternoon, February 26. Led by subscription experts and veterans, INMA aims to provide sessions for beginners as well as connect participants based on their backgrounds.

This is a fantastic opportunity to connect with peers in an informal setting to benchmark efforts and get up to speed on digital subscription acquisition and engagement.

Walk away from these workshops better prepared for the next two days’ fast-moving discussions on the cutting edge of digital subscriptions.

Subscription Accelerator

2:00 p.m.-4:00 p.m. Wednesday, February 26

This two-hour session will be for subscription or media beginners on fundamentals. In this master class, learn more about paywall launch fundamentals: types, segmentation, customer journeys. Hear from 2-3 experts with experience at media companies around the world. This workshop is scheduled 2:00 p.m. to 4:00 p.m.

Expert Tutorials on Engagement

4:30 p.m.-6:30 p.m. Wednesday, February 26

Our aim in this two-hour session is to focus on two separate areas with one hour of presentation and discussions and one hour of “ask me anything.” We will talk about different perspectives on engagement: data analytics and research, editorial, marketing, and product + technology. This workshop is scheduled 4:30 p.m. to 6:30 p.m.

Ready to join the Workshops?


Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

E-Mail me

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me