For all Summit registrants, INMA offers four workshops on Wednesday afternoon, February 26. Led by subscription experts and veterans, INMA aims to provide sessions for beginners as well as connect participants based on their backgrounds.
This is a fantastic opportunity to connect with peers in an informal setting to benchmark efforts and get up to speed on digital subscription acquisition and engagement.
Walk away from these workshops better prepared for the next two days’ fast-moving discussions on the cutting edge of digital subscriptions.
Sometimes execution is more important than strategy. In this session, we bring the world’s leading media and e-commerce experts to offer consultation on two fundamental subjects: e-mail newsletters that are found all over the world to be the top tool to drive engagement and purchase, and the key subscription metrics that every newsroom and consumer marketing department should know and follow. Our experts worked with leading news media brands such as The Boston Globe, BuzzFeed, and The New Yorker.
Media companies compete today on customer journeys, or the ways they orchestrate experiences and optimise flows. Look at the purchase experience alone: out of 100% of readers who see subscription offers, less than 15% get to the payment capture page. How to save those customers? As e-commerce industry grows, advertising and marketing technologies converge: customer data platforms are one of the results. Advanced publishers such as The Economist enjoy a single view of their customers and they are able to deliver personalised experiences on scale. What are benefits and costs?
A rare, two hours-long dive-in masterclass on the single hottest topic in news subscriptions—reader and subscriber engagement—presented by experts from Gannett, the largest local newspaper company in the United States. Their 261 local daily brands and an iconic USA Today reach digital audience of nearly 140 million each month. Learn the best practices on engagement strategy and tactics from three key perspectives: editorial, marketing and product. Ask any questions. Share and steal ideas. Come back to your office with practical and actionable insights.
Based on Dr. Dietmar Schantin’s first-hand experiences with assisting reader revenue transformations of the Wall Street Journal, Germany’s Handelsblatt, and Austria’s Kleine Zeitung, get the practical and actionable advice how to get rid of print-rooted culture and mobilise your digital business. In a few steps get your newsroom, marketing, product pulling in the same direction. What are the best practices in getting your teams to use data to make better everyday decisions?