Media Subscriptions Workshops

Wednesday, February 26

Etc., 360 Madison Avenue, 5th Floor

For all Summit registrants, INMA offers four workshops on Wednesday afternoon, February 26. Led by subscription experts and veterans, INMA aims to provide sessions for beginners as well as connect participants based on their backgrounds.

This is a fantastic opportunity to connect with peers in an informal setting to benchmark efforts and get up to speed on digital subscription acquisition and engagement.

Walk away from these workshops better prepared for the next two days’ fast-moving discussions on the cutting edge of digital subscriptions.

Wednesday, February 26

12:00 p.m.-1:00 p.m.

Registration Desk

1:00 p.m. - 3:00 p.m.

Subscription Accelerator for Editorial and Marketing

Sometimes execution is more important than strategy. In this session, we bring the world’s leading media and e-commerce experts to offer consultation on two fundamental subjects: e-mail newsletters that are found all over the world to be the top tool to drive engagement and purchase, and the key subscription metrics that every newsroom and consumer marketing department should know and follow. Our experts worked with leading news media brands such as The Boston Globe, BuzzFeed, and The New Yorker.

Engaging E-mail Newsletters: Strategy and Tactics
Dan Oshinsky
Dan Oshinsky
Founder, Inbox Collective, United States
Key Subscription Metrics: KPIs and Benchmarks
Peter Doucette
Peter Doucette
Managing Director Telecom, Media & Technology, FTI Consulting, United States

1:00 p.m. - 3:00 p.m.

Subscription Accelerator for Product and Technology

Media companies compete today on customer journeys, or the ways they orchestrate experiences and optimise flows. Look at the purchase experience alone: out of 100% of readers who see subscription offers, less than 15% get to the payment capture page. How to save those customers? As e-commerce industry grows, advertising and marketing technologies converge: customer data platforms are one of the results. Advanced publishers such as The Economist enjoy a single view of their customers and they are able to deliver personalised experiences on scale. What are benefits and costs?

Frictionless Purchase Flows: Design and Optimisation
Kunle Campbell
Kunle Campbell
E-commerce Expert, 2XeCommerce, United Kingdom
Customer Data Platforms: Use Cases, Benefits and Costs
Steve Lok
Steve Lok
Global Head of MarTech, Freshfields Bruckhaus Deringer, United Kingdom

3:00 p.m.-3:30 p.m

Coffee Break

3:30 p.m. - 5:30 p.m.

Expert Tutorial on Engagement: 50 Ideas You Can Start Using the Next Week

A rare, two hours-long dive-in masterclass on the single hottest topic in news subscriptions—reader and subscriber engagement—presented by experts from Gannett, the largest local newspaper company in the United States. Their 261 local daily brands and an iconic USA Today reach digital audience of nearly 140 million each month. Learn the best practices on engagement strategy and tactics from three key perspectives: editorial, marketing and product. Ask any questions. Share and steal ideas. Come back to your office with practical and actionable insights.

Speakers
Josh Awtry
Josh Awtry
Senior Director, Content Strategy, Gannett, United States
Amalie Nash
Amalie Nash
VP Local News and Audience Development, Gannett, United States
Laurie Truitt
Laurie Truitt
VP Digital Consumer Marketing, Gannett, United States

3:30 p.m. - 5:30 p.m.

Expert Tutorial on Leading Transformation: 15 Tips How to Get Things Done

Based on Dr. Dietmar Schantin’s first-hand experiences with assisting reader revenue transformations of the Wall Street Journal, Germany’s Handelsblatt, and Austria’s Kleine Zeitung, get the practical and actionable advice how to get rid of print-rooted culture and mobilise your digital business. In a few steps get your newsroom, marketing, product pulling in the same direction. What are the best practices in getting your teams to use data to make better everyday decisions?

Speaker
Dietmar Schantin
Dietmar Schantin
Founder and CEO, Institute for Media Strategies, London, United Kingdom

Ready to join the Workshops?


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Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

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Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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