7:30 a.m.-6:30 p.m.

Summit Registration Desk

8:00 a.m.-9:00 a.m.

Breakfast Briefing: Google's Subscriber Initiatives

Join Google for a breakfast conversation on the company's efforts to optimize all steps of the subscription funnel to drive more reader revenue. You'll learn more about News Consumer Insights and Subscribe with Google through a publisher's success story.

9:00 a.m.-9:30 a.m.

Welcome Coffee and Registration

9:30 a.m.-9:45 a.m.

Media Subscriptions Summit

9:45 a.m.-10:30 a.m

How to Acquire Your First 1,000,000 Customers

Do's and don'ts based on what worked for fast-growing consumer businesses such as Airbnb, Etsy, Netflix, Spotify, Uber and others: lessons on disrupting the markets and scaling from an acclaimed Harvard Business School professor and author of ‘Unlocking the Customer Value Chain,’ the Best 2019 Business Book on Marketing as voted by PWC’s Strategy+Business.

10:30 a.m.-11:15 a.m.

Strategies to Maximise the Lifetime Value of Subscribers

Exclusive research: The data of 260,000 subscribers of 22 news media brands across the world, all clients of Piano, provides an unique insight into the factors influencing their lifetime value: monthly vs. annual contracts, desktop vs. mobile devices, free vs. paid trials, direct vs. social and search, credit cards vs. one-click payment solutions. The INMA membership network adds the best practices: How to acquire profitable customers? What does cause subscribers to churn and how to prevent it? How to manage both loyalty and profitability? How to link investments in product to lifetime value?

11:15 a.m.-11:45 a.m.

Networking Break

11:45 a.m.-1:15 p.m.

Scaling Strategies of Media Subscription Leaders

Having crossed the million subscribers mark, The Washington Post and The Wall Street Journal redefine their product, promotion, channel and pricing strategies. The world watches. In a subsequent power panel, we’d like to discuss the future of media subscriptions: video streaming wars, the rise of podcasts and the fear of subscription fatigue. How to win the battle for attention and media consumers' wallets.

1:15 p.m.-2:00 p.m.

Lunch

2:00 p.m.-3:30 p.m.

Data-Informed, Experiment-Driven, Journalism-Focused Growth Strategies

Three innovators—a Scandinavian power-house with national and local legacy news and magazine brands and two fast-growing digital pure players—share their success stories in product and feature development, endless testing, dynamic paywalls and churn prevention.

3:30 p.m.-4:00 p.m.

Networking Break

4:00 p.m.-4.45 p.m.

Accelerating Local and Regional News Subscriptions

The industry veterans, with success records at The New York Times, The Boston Globe and Chicago Tribune, took on a greater challenge: how to save local journalism with business model innovation. Here are the lessons they learned in Australia, Europe, South and North America.

4:45 p.m.-5:20 p.m.

Reader Revenue: Traps and Dilemmas

As journalism tries to differentiate itself from a commodity news content and misinformation, trust becomes essential to the financial strength of our brands. So what happens to the walls that divide newsrooms from the commercial side?

5:20 p.m.-5:30 p.m.

Takeaways of the Day

5:30 p.m.-6:30 p.m.

Cocktail Reception

7:30 a.m.-5:30 p.m.

Summit Registration Desk

8:00 a.m.-9:00 a.m.

Breakfast Briefing: Insights For Growing Your Subscriptions Business on Facebook

Learn how Facebook is working to help publishers grow business on and off of platform, including lessons learned from Facebook’s Accelerator programs and a feedback session with members of the Facebook Product Team.

9:00 a.m.-9:30 a.m.

Welcome Coffee and Registration

9:30 a.m.-9:40 a.m.

Welcome Back

9:40 a.m.-10:25 a.m.

The Quiet Revolution at Scandinavian Newsrooms

One day a marketer walked into the newsroom of Aftenposten in Norway and took a seat at a morning editorial meeting. Journalists froze, then stared at the editor. What happened next? Let the two tell the story.

10:25 a.m.-11:15 a.m.

The Best Practices in Conditioning Audiences to Subscribe (and Fight Churn)

Launching a digital subscription product in a market sounds like a challenge? What about launching it in dozens of markets? Lessons learnt by two leading U.S. local media businesses.

11:15 a.m.-11:45 a.m.

Networking Break

11:45 p.m.-1:15 p.m.

The Bold Transformations and the Moments of Truth

They have done what many others fear. The largest newspaper in Portugal shut down its printed edition to focus on digital subscriptions. All major news brands in Switzerland established registration walls. An authoritative German magazine embraced data in the newsroom and in marketing. Wins? Fails?

1:15 p.m.-2:00 p.m.

Lunch

2:00 p.m.-3:30 p.m.

Designing Subscriber and Member Experiences With Data

There is more to premium news experience than quality content, e.g. personalisation or co-creation. Equipped with research and customer data platforms, publishers redefine subscriber and member experiences.

3:30 p.m.-4:15 p.m.

Transforming the Subscriber Experience

In the shift to reader revenue, news brands refocus from chasing reach to serving their super-users. In this panel discussion, the world’s leading experts will define: What makes the subscriber’s experience distinctive from the free sites? How to encourage greater user engagement? How to rethink how we deliver journalism across devices and platforms?

4.15 p.m.-5:20 p.m.

Showcase My Work: Presentations From The Audience

A unique element to the two-day Summit allows registered participants to show their work in the form of brief presentations, collect feedback, and thus increase the number of ideas.

5:20 p.m.-5:30 p.m.

Takeaways of the Day and Conclusions