Media Subscriptions Summit

Thursday and Friday, February 27-28

Etc., 350 Madison Ave., 5th Floor
Organised by: Grzegorz (Greg) Piechota, Researcher-in-Residence, INMA

The 3rd Annual INMA Media Subscriptions Summit is a two-day conference of keynotes, expert panels, and best-practice case studies focused on the hottest topic in news media: the emerging art and science behind digital subscriptions.

In this Summit, learn best practices in media subscriptions; brainstorm growth ideas with the sharpest minds in analytics, editorial, product, and marketing; showcase your projects and get feedback; connect with peers; and return to your company with new ideas, toolkits, and road maps.


Digest 18 hours of Summit programming, punctuated by networking breaks and lunches. Subjects to be covered include:

Value proposition behind subscriptions vs. memberships

Flow optimisation: from registration to purchase

Pricing behind bundling and unbundling

Customer data platforms

Dynamic paywalls, segmentation, soft vs. hard paywalls

Crossing the million subscribers mark:
best practices from the subscription leaders in acquisition and retention

Onboarding best practices

Showcase my work:

A unique element to the two-day Summit will be a component INMA calls "Showcase My Work" that will allow participants to show their work, collect feedback, and thus increase the number of ideas. This will be in short-form (brainsnack) format: bundle design, registration or purchase flow, onboarding plan, and new feature/product.

Solution providers:

Augmenting the Summit will be 10+ solution providers and tech companies that support news media companies on subscriptions.

Ready to join the Summit?


Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

E-Mail me

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me