Etc., 360 Madison Avenue, 5th Floor
Organised by: Grzegorz (Greg) Piechota, Researcher-in-Residence, INMA
The 3rd Annual INMA Media Subscriptions Summit is a two-day conference of keynotes, expert panels, and best-practice case studies focused on the hottest topic in news media: the emerging art and science behind digital subscriptions.
In this Summit, learn best practices in media subscriptions; brainstorm growth ideas with the sharpest minds in analytics, editorial, product, and marketing; showcase your projects and get feedback; connect with peers; and return to your company with new ideas, toolkits, and road maps.
Join Google for a breakfast conversation on the company's efforts to drive subscriptions and consumer revenue for the news industry. Also learn more details on the Subscribe With Google and Propensity To Subscribe Initiatives.
Do's and don'ts based on what worked for fast-growing consumer businesses such as Airbnb, Etsy, Netflix, Spotify, Uber and others: lessons on disrupting the markets and scaling from an acclaimed Harvard Business School professor and author of the 2019 Business Book on Marketing, as voted by “Strategy+Business”.
A deep dive into customer-centric metrics: How to acquire profitable customers? What does cause subscribers to churn and how to prevent it? How to manage both loyalty and profitability? How to link investments in product to lifetime value?
Having crossed the million subscribers mark, The Washington Post and The Wall Street Journal redefine their product, promotion, channel and pricing strategies. The world watches.
Video streaming wars, the rise of podcasts and the fear of subscription fatigue: how to win the battle for attention and media consumers' wallets.
Three innovators—a Scandinavian power-house with national and local legacy news and magazine brands and two fast-growing digital pure players—share their success stories in product and feature development, endless testing, dynamic paywalls and churn prevention.
The industry veterans, with success records at The New York Times or The Boston Globe, took on a greater challenge: how to save local journalism with business model innovation. Here are the lessons they learned in Australia, Europe, South and North America.
As journalism tries to differentiate itself from a commodity news content and misinformation, trust becomes essential to the financial strength of our brands. So what happens to the walls that divide newsrooms from the commercial side?
Go in-depth across Facebook, Instagram and Messenger to understand which products, features and strategies drive starts and retention. Come prepared with questions for this interactive session.
One day a marketer walked into the newsroom of Aftenposten in Norway and took a seat at a morning editorial meeting. Journalists froze, then stared at the editor. What happened next? Let the two tell the story.
Launching a digital subscription product in a market sounds like a challenge? What about launching it in dozens of markets? Lessons learnt by two leading U.S. local media businesses.
They have done what many others fear. The largest newspaper in Portugal shut down its printed edition to focus on digital subscriptions. All major news brands in Switzerland established registration walls. An authoritative German magazine embraced data in the newsroom and in marketing. Wins? Fails?
There is more to premium news experience than quality content, e.g. personalisation or co-creation. Equipped with research and customer data platforms, publishers redefine subscriber and member experiences.
In the shift to reader revenue, news brands refocus from chasing reach to serving their super-users. In this panel discussion, the world’s leading experts will define: What makes the subscriber’s experience distinctive from the free sites? How to encourage greater user engagement? How to rethink how we deliver journalism across devices and platforms?
A unique element to the two-day Summit allows registered participants to show their work in the form of brief presentations, collect feedback, and thus increase the number of ideas. We are encouraging entries in bundle design, registration or purchase flow, onboarding plan, and new feature/product. Want to speak? Connect with email@example.com who is the chair of the summit.