How to develop a growth playbook for media subscriptions: brainstorming and showcasing new ideas, toolkits, and road maps


Two days of best practices in how to acquire and retain subscriptions, brainstorming ideas with the world’s best, showcase projects, and taking home new ideas, toolkits, and road maps.

Study Tour

Go deeper into digital media subscriptions with in-person visits in Manhattan to hear the practitioner view behind subscription pricing, triggers, technology (and culture).


Join INMA experts on digital subscriptions for "ask us anything" workshops. Designed for those new to media and subscriptions, all Summit registrants are welcome.

Key Themes

Dynamic paywalls


Bundling and unbundling

Customer data platforms

Subscriptions vs. memberships

Flow optimisation

Acquisition and retention

Bundle design

New features or products

Where Google + Facebook can help

Tech systems that work

Content locks

Freemium vs. meter vs. hybrid

Subscription triggers

Emerging subscription KPIs

Onboarding plans

What to Expect

The INMA Media Subscriptions Week is the deepest dive into the state of digital subscriptions in the news industry today.

This represents INMA's third annual subscriptions summit following wildly popular events in London and Stockholm.

Take away practical case studies from peer media companies, connect with peers in the media subscriptions space, and better understand where tech and solution providers can help.

Augment the Summit with practical workshops and a study tour of Manhattan subscription innovators.

Confirmed Speakers

Catarina Carvalho

Diário de Notícias

Dan Oshinsky

Dan Oshinsky

Inbox Collective,

Emily Goligoski

Head of Audience Research
The Atlantic
United States

George Brock

George Brock

Professor of Journalism,
City University London,
United Kingdom

Grzegorz (Greg) Piechota


Kunle Campbell

E-commerce Expert
United Kingdom

Lamar Graham

Vice-President Content for Digital Consumer Revenue
Advance Local
United States

Dan Oshinsky

Miki Toliver King

Chief Marketing Officer
The Washington Post

Selma Stern

Senior Vice-President Consumer Subscriptions
Business Insider
United States

Suzi Watford

Chief Marketing Officer
The Wall Street Journal
United States

Robert Whitehead

McPherson Media Group

Wiebke Meeder

Head of Subscription Growth
Der Spiegel


Etc. Venue

350 Madison Ave., 5th Floor

Etc. is a just-opened premier event venue at 360 Madison Avenue near Grand Central Station and Rockefeller Center in the heart of New York.

Use the comfortable, modern Etc. to connect with INMA colleagues in a setting of great artwork, "brain" food, and professional services that will make your Subscriptions Summit experience valuable.

The nearby Lotte New York Palace is the recommended hotel for the Subscriptions Summit.


Who Attends

The INMA Media Subscriptions Week is designed for audience, digital, and editorial professionals focused on growing digital subscriptions and engaging/retaining subscribers at news media companies.

Ready to add your name to the list?


Media Subscriptions Week Sponsors

Coming soon! Contact INMA on sponsorship opportunities for Media Subscriptions Week.

Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

E-Mail me

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me