How to develop a growth playbook for media subscriptions: brainstorming and showcasing new ideas, toolkits, and road maps
Summit
Two days of best practices in how to acquire and retain subscriptions, brainstorming ideas with the world’s best, showcase projects, and taking home new ideas, toolkits, and road maps.
Study Tour
Go deeper into digital media subscriptions with in-person visits in Manhattan to hear the practitioner view behind subscription pricing, triggers, technology (and culture).
Workshops
Join INMA experts on digital subscriptions for "ask us anything" workshops. Designed for those new to media and subscriptions, all Summit registrants are welcome.
Key Themes
Dynamic paywalls
Segmentation
Bundling and unbundling
Customer data platforms
Subscriptions vs. memberships
Flow optimisation
Acquisition and retention
Bundle design
New features or products
Where Google + Facebook can help
Tech systems that work
Content locks
Freemium vs. meter vs. hybrid
Subscription triggers
Emerging subscription KPIs
Onboarding plans
What to Expect
The INMA Media Subscriptions Week is the deepest dive into the state of digital subscriptions in the news industry today.
This represents INMA's third annual subscriptions summit following wildly popular events in London and Stockholm.
Take away practical case studies from peer media companies, connect with peers in the media subscriptions space, and better understand where tech and solution providers can help.
Augment the Summit with practical workshops and a study tour of Manhattan subscription innovators.
Confirmed Speakers
Catarina Carvalho
Editor-In-Chief
Diário de Notícias
Portugal
Dan Oshinsky
Inbox Collective,
USA
Emily Goligoski
Head of Audience Research
The Atlantic
United States
George Brock
City University London,
United Kingdom
Grzegorz (Greg) Piechota
Researcher-In-Residence
INMA
Kunle Campbell
E-commerce Expert
2XeCommerce
United Kingdom
Lamar Graham
Vice-President Content for Digital Consumer Revenue
Advance Local
United States
Miki Toliver King
The Washington Post
Selma Stern
Senior Vice-President Consumer Subscriptions
Business Insider
United States
Suzi Watford
Chief Marketing Officer
The Wall Street Journal
United States
Robert Whitehead
Director
McPherson Media Group
Australia
Wiebke Meeder
Head of Subscription Growth
Der Spiegel
Germany
Venue
Etc. Venue
350 Madison Ave., 5th Floor
Etc. is a just-opened premier event venue at 360 Madison Avenue near Grand Central Station and Rockefeller Center in the heart of New York.
Use the comfortable, modern Etc. to connect with INMA colleagues in a setting of great artwork, "brain" food, and professional services that will make your Subscriptions Summit experience valuable.
The nearby Lotte New York Palace is the recommended hotel for the Subscriptions Summit.
MORE DETAILS
Who Attends
The INMA Media Subscriptions Week is designed for audience, digital, and editorial professionals focused on growing digital subscriptions and engaging/retaining subscribers at news media companies.
Ready to add your name to the list?
REGISTER NOW
Media Subscriptions Week Sponsors
Coming soon! Contact INMA on sponsorship opportunities for Media Subscriptions Week.