How to develop a growth playbook for media subscriptions: brainstorming and showcasing new ideas, toolkits, and road maps


Two days of best practices in how to acquire and retain subscriptions, brainstorming ideas with the world’s best, showcase projects, and taking home new ideas, toolkits, and road maps.

Study Tour

Go deeper into digital media subscriptions with in-person visits in Manhattan to hear the practitioner view behind subscription pricing, triggers, technology (and culture).


Join INMA experts on digital subscriptions for "ask us anything" workshops. Designed for those new to media and subscriptions, all Summit registrants are welcome.

Key Themes

Dynamic paywalls


Bundling and unbundling

Customer data platforms

Subscriptions vs. memberships

Flow optimisation

Acquisition and retention

Bundle design

New features or products

Where Google + Facebook can help

Tech systems that work

Content locks

Freemium vs. meter vs. hybrid

Subscription triggers

Emerging subscription KPIs

Onboarding plans

What to Expect

The INMA Media Subscriptions Week is the deepest dive into the state of digital subscriptions in the news industry today.

This represents INMA's third annual subscriptions summit following wildly popular events in London and Stockholm.

Take away practical case studies from peer media companies, connect with peers in the media subscriptions space, and better understand where tech and solution providers can help.

Augment the Summit with practical workshops and a study tour of Manhattan subscription innovators.

Confirmed Speakers

Martin Jönsson

Head of Editorial Development
Dagens Nyheter/ Bonnier News

Miki Toliver King

Chief Marketing Officer
The Washington Post
United States

Thales Teixeira

Professor of Marketing, Author
“Unlocking the Customer Value Chain”
United States

Suzi Watford

Chief Marketing Officer
The Wall Street Journal
United States

Mark Campbell

Chief Marketing Officer
Tribune Publishing
United States

Patrick Tornabene

Vice President, Audience Development & Analytics
Newsday Media Group
United States

Collins Baker

Vice President of Strategic Marketing and Partnerships
Condé Nast
United States

Dwayne Sheppard

Senior Vice President, Consumer Revenue
Condé Nast
United States

Ann Poe

Senior Director, Digital Consumer Revenue
Advance Local
United States

Louise Story

Chief News Strategist and Chief Product and Technology Officer
Wall Street Journal
United States

Jon Buckley

Vice President, Membership and Media
Wall Street Journal
United States

Geoff Ramsey

Co-Founder and Chief Innovation Officer
United States

Anita Zielina

Director of News Innovation and Leadership
Craig Newmark Graduate School of Journalism
United States

Peter Gelb

General Manager
Metropolitan Opera
United States

Dietmar Schantin

Founder and CEO
Institute for Media Strategies
London, United Kingdom

Neil Katz

Global Head of Content and Subscriptions
The Weather Channel, IBM
United States

Julia Beizer

Chief Product Officer
Bloomberg Media
United States

Yasmin Namini

Consultant, Ex-Chief Consumer Officer
New York Times
United States

Marius Thorkildsen

Brand Manager

Anntao Diaz

Head of News Consumer Insights
United States

Barbara Sarti

Spanish Speaking LATAM Product Partnerships Lead

Patrick Appel

Director of Research
United States

Alice Bradbury

General Manager, Marketing
The Australian

Tomas Czwitkovics

Product Manager, Digital Subscriptions
Petit Press

Deborah Henley

Editor/Vice President and Executive Editor
Newsday Media Group
United States

David Rubin

Chief Marketing Officer
New York Times
United States

David Grant

Program Manager
Facebook Journalism Project
United States

Kunle Campbell

E-Commerce Growth Advisor
2X eCommerce
United Kingdom

Lauren Bertolini

Chief Product Officer
The Daily Beast
United States

Stefan Buhr

Head of Distribution
FrankfurterAllgemeine Zeitung

Ricardo Peirano

Publisher and Editor
El Observador

Bridget Sibthorp-Moecker

Corporate Director of Digital Subscriptions
Lee Enterprises
United States

Yosuke Suzuki

General Manager, Digital Business Development
Nikkei America
United States

Francesca Valentini

Senior Analyst, CRM
Sanoma Media

Sonali Verma

Senior Product Manager, Analytics Products
The Globe and Mail

Juan E. Pardinas

Editor in Chief
Grupo Reforma

Josh Awtry

Senior Director, Content Strategy
United States

George Brock

Professor of Journalism
City, University of London
United Kingdom

Idalmy Carrera-Colucci

Senior Director
Editorial Ops, Tribune Publishing Company
United States

Catarina Carvalho

Diário de Notícias

Peter Doucette

Managing Director Telecom, Media & Technology
FTI Consulting
United States

Emily Goligoski

Head of Audience Research
The Atlantic
United States

Lamar Graham

Vice-President Content for Digital Consumer Revenue
Advance Local
United States

Sean Gupta

Senior Vice President, Strategy & Business Operations
BET Networks/Viacom
United States

Marc Isler

Chief Revenue Officer
Digital Paid Media, Tamedia

Steve Lok

Global Head of MarTech
Freshfields Bruckhaus Deringer
United Kingdom

Wiebke Meeder

Head of Subscription Growth
Der Spiegel

Yasmin Namini

Consultant Ex-Chief Consumer Officer
New York Times
United States

Amalie Nash

VP Local News and Audience Development
United States

Dan Oshinsky

Inbox Collective
United States

Grzegorz (Greg) Piechota

United States

Nicki Purcell

Chief Executive Officer
United States

Selma Stern

Senior VP Consumer Subscriptions
Business Insider
United States

Tone Tveøy Strøm-Gundersen

Managing News Editor

Laurie Truitt

VP Digital Consumer Marketing
United States

Robert Whitehead

McPherson Media Group

Earl Wilkinson

International News Media Association
United States


Etc. Venue

360 Madison ave., 5th Floor

Etc. is a just-opened premier event venue at 360 Madison Avenue near Grand Central Station and Rockefeller Center in the heart of New York.

Use the comfortable, modern Etc. to connect with INMA colleagues in a setting of great artwork, "brain" food, and professional services that will make your Subscriptions Summit experience valuable.

The nearby Lotte New York Palace is the recommended hotel for the Subscriptions Summit.


Who Attends

The INMA Media Subscriptions Week is designed for audience, digital, and editorial professionals focused on growing digital subscriptions and engaging/retaining subscribers at news media companies.

Ready to add your name to the list?


Media Subscriptions Week Sponsors

Coming soon! Contact INMA on sponsorship opportunities for Media Subscriptions Week.

Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

E-Mail me

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me