How to develop a growth playbook for media subscriptions: brainstorming and showcasing new ideas, toolkits, and road maps


Two days of best practices in how to acquire and retain subscriptions, brainstorming ideas with the world's best, showcase projects, and taking home new ideas, toolkits, and road maps.

Study Tour

Go deeper into digital media subscriptions with in-person visits in Manhattan to hear the practitioner view behind subscription pricing, triggers, technology (and culture).


Join INMA experts on digital subscriptions for "ask us anything" workshops. Designed for those new to media and subscriptions, all Summit registrants are welcome.

Key Themes

  • Dynamic paywalls
  • Segmentation
  • Bundling and unbundling
  • Customer data platforms
  • Subscriptions vs. memberships
  • Flow optimisation
  • Acquisition and retention
  • Bundle design
  • Onboarding plans
  • New features or products
  • Where Google + Facebook can help
  • Tech systems that work
  • Content locks
  • Freemium vs. meter vs. hybrid
  • Subscription triggers
  • Emerging subscription KPIs

What to Expect

The INMA Media Subscriptions Week is the deepest dive into the state of digital subscriptions in the news industry today. This represents INMA's third annual subscriptions summit following wildly popular events in London and Stockholm. Take away practical case studies from peer media companies, connect with peers in the media subscriptions space, and better understand where tech and solution providers can help. Augment the Summit with practical workshops and a study tour of Manhattan subscription innovators.

Featured Speakers

Suzi Watford

Suzi Watford
Chief Marketing Officer
The Wall Street Journal
United States

Catarina Carvalho

Catarina Carvalho
Diário de Notícias

Grzegorz (Greg) Piechota

Grzegorz (Greg) Piechota
@g_piechotaGrzegorz (Greg) Piechota LinkedIn

View All Confirmed Speakers >>


Etc. Venue
350 Madison Ave., 5th Floor

Etc. is a just-opened premier event venue at 360 Madison Avenue near Grand Central Station and Rockefeller Center in the heart of New York. Use the comfortable, modern Etc. to connect with INMA colleagues in a setting of great artwork, "brain" food, and professional services that will make your Subscriptions Summit experience valuable. The nearby Lotte New York Palace is the recommended hotel for the Subscriptions Summit.

Who Attends

The INMA Media Subscriptions Week is designed for audience, digital, and editorial professionals focused on growing digital subscriptions and engaging/retaining subscribers at news media companies.

Ready to add your name to the list?

Register Now

Media Subscriptions Week Sponsors

Coming soon! Contact INMA on sponsorship opportunities for Media Subscriptions Week.

Questions? Contact us

Katy King
Events and Marketing Manager
Tel.: +1 972 787-8167
Click here to e-mail me

Tom Corbett
Head of European Division
Tel.: +32 486 37 13 36
Click here to e-mail me