How to develop a growth playbook for media subscriptions: brainstorming and showcasing new ideas, toolkits, and road maps


Two days of best practices in how to acquire and retain subscriptions, brainstorming ideas with the world’s best, showcase projects, and taking home new ideas, toolkits, and road maps.

Study Tour

Go deeper into digital media subscriptions with in-person visits in Manhattan to hear the practitioner view behind subscription pricing, triggers, technology (and culture).


Join INMA experts on digital subscriptions for "ask us anything" workshops. Designed for those new to media and subscriptions, all Summit registrants are welcome.

Key Themes

Dynamic paywalls


Bundling and unbundling

Customer data platforms

Subscriptions vs. memberships

Flow optimisation

Acquisition and retention

Bundle design

New features or products

Where Google + Facebook can help

Tech systems that work

Content locks

Freemium vs. meter vs. hybrid

Subscription triggers

Emerging subscription KPIs

Onboarding plans

What to Expect

The INMA Media Subscriptions Week is the deepest dive into the state of digital subscriptions in the news industry today.

This represents INMA's third annual subscriptions summit following wildly popular events in London and Stockholm.

Take away practical case studies from peer media companies, connect with peers in the media subscriptions space, and better understand where tech and solution providers can help.

Augment the Summit with practical workshops and a study tour of Manhattan subscription innovators.

Confirmed Speakers

Catarina Carvalho

Editor-In-Chief Diário de Notícias Portugal

Dan Oshinsky

Founder Inbox Collective United States

Emily Goligoski

Head of Audience Research The Atlantic United States

Grzegorz (Greg) Piechota

Researcher-in-Residence INMA United States

George Brock

Professor of Journalism City University London United Kingdom

Idalmy Carrera-Colucci

Senior Director Editorial Ops Tribune Publishing Company United States

Jorun Skouverøe Berntsen

Head of Digital Subscriptions Aftenposten Norway

Kunle Campbell

E-commerce Expert 2XeCommerce United Kingdom

Lamar Graham

Vice-President Content for Digital Consumer Revenue Advance Local United States

Lotta Edling

Editorial Director Bonnier News Sweden

Marc Isler

Chief Revenue Officer Digital Paid Media Switzerland

Miki Toliver King

Chief Marketing Officer The Washington Post United States

Nicki Purcell

Chief Executive Officer Lifeblue United States

Robert Whitehead

Director McPherson Media Group Australia

Selma Stern

Snr VP Consumer Subscriptions Business Insider United States

Suzi Watford

Chief Marketing Officer The Wall Street Journal United States

Steve Lok

Global Head of MarTech Freshfields Bruckhaus Deringer United Kingdom

Tone Tveøy Strøm-Gundersen

Managing News Editor Aftenposten Norway

Wiebke Meeder

Head of Subscription Growth Der Spiegel Germany


Etc. Venue

350 Madison Ave., 5th Floor

Etc. is a just-opened premier event venue at 360 Madison Avenue near Grand Central Station and Rockefeller Center in the heart of New York.

Use the comfortable, modern Etc. to connect with INMA colleagues in a setting of great artwork, "brain" food, and professional services that will make your Subscriptions Summit experience valuable.

The nearby Lotte New York Palace is the recommended hotel for the Subscriptions Summit.


Who Attends

The INMA Media Subscriptions Week is designed for audience, digital, and editorial professionals focused on growing digital subscriptions and engaging/retaining subscribers at news media companies.

Ready to add your name to the list?


Media Subscriptions Week Sponsors

Coming soon! Contact INMA on sponsorship opportunities for Media Subscriptions Week.

Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

E-Mail me

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me