The bon vivant of journalism and media brands has always been in Paris with its entrenched history of newsstand sales and café culture. Yet the global digital tsunami has disrupted even the sacred Parisien readership traditions, and the leading news brands are reinventing themselves at a rapid pace – albeit without any history of subscriptions. INMA is pleased to take you behind the scenes of the iconic Paris media brands who will share with you their stories of reinvention, punctuated by niche players and unique innovations. Their stories will give you new insights into transformation from a uniquely French perspective.

Agenda

Thursday

April 23

07.45
Breakfast briefing on Paris media scene
09.00
Bus departs The Westin Paris – Vendôme
09.30
Tour stop 1
12.00
Tour stop 2
14.30
Tour stop 3
16.30
Tour stop 4
18.30
Return to The Westin Paris – Vendôme

Friday

April 24

08:30
Bus departs The Westin Paris – Vendôme
09.00
Tour stop 5
11.30
Tour stop 6
14.00
Tour stop 7
16.30
Return to The Westin Paris – Vendôme