The bon vivant of journalism and media brands has always been in Paris with its entrenched history of newsstand sales and café culture. Yet the global digital tsunami has disrupted even the sacred Parisien readership traditions, and the leading news brands are reinventing themselves at a rapid pace – albeit without any history of subscriptions. INMA is pleased to take you behind the scenes of the iconic Paris media brands who will share with you their stories of reinvention, punctuated by niche players and unique innovations. Their stories will give you new insights into transformation from a uniquely French perspective.

Study Tour


April 23

Study Tour registration and welcome coffee
InterContinental – Le Grand, 2 Rue Scribe

Check in and pick up your badge for the INMA Study Tour of Paris while meeting fellow participants over coffee.

Introduction to the INMA Study Tour of Paris
InterContinental – Le Grand, 2 Rue Scribe

Get a briefing of what to expect over the next two days in Paris, including an executive-level overview of the French and Parisian media markets.


Visit 1: Ouest-France
InterContinental – Le Grand, 2 Rue Scribe

While France’s leading regional news organisation is 400 kilometers west of Paris, they will travel to INMA to kick off our study tour with an overview. Ouest-France is a daily French newspaper known for its emphasis on both local and national news. The newspaper is produced in 47 editions covering the regions of Brittany, Lower Normandy, and Pays de la Loire. Its readership has been less affected by the decline of print newspaper reading in France unlike most dailies. With 2.5 million daily readers and a circulation of almost 800,000, it is the most read francophone newspaper in the world.

Walk from Intercontinental – Le Grand to Le Figaro

Visit 2: Le Figaro
14, Boulevard Haussmann

Le Figaro is a French daily morning newspaper founded in 1826 and published in Paris. Le Figaro is the oldest national daily in France and is one of three French newspapers of record. Published in Berliner format, Le Figaro is reported to have an average daily circulation of more than 320,000. One of the first French newspapers to engage in digital, it has the largest site traffic of the country’s news Web sites. It has developed an impressive portfolio of pureplay media sites focused on tech, health, women, and others – aggregated, Group Figaro’s digital traffic is fourth in France behind Google, Facebook, and Microsoft. The group has diversified its assets beyond media; for example, it has built on its heritage in travel journalism to own all parts of the travel funnel.

Lunch and walk from Le Figaro to AFP

Visit 3: AFP (Agence France-Press)
13 Place de la Bourse

AFP (Agence France-Press) is an international news agency headquartered in Paris – and immediately across the street from the INMA World Congress venue, Palais Brongniart. The world’s oldest news agency, AFP has news bureaus in 151 countries, transmitting stories, videos, photos, and graphics in French, English, Arabic, Portuguese, Spanish, and German.
Phil Chetwynd, Global News Director, AFP, France

Group walk via Metro from AFP to Les Jours

Visit 4: Les Jours

A start-up news site, the subscription-based Les Jours is an information Web site launched in 2016 by a team composed mainly of former Libération journalists. The site deals with current topics through serval series of articles, called “obsessions”, with narrative techniques borrowed from TV series. This innovative editorial strategy has resonated with young readers (half of their subscribers are younger than 35). Some of its popular editorial series are re-purposed in the form of books.

End of Day 1 Study Tour


April 24

Depart Westin Paris - Vendôme for bus ride to Le Monde
3 Rue de Castiglione

Board bus at 08.00 for a prompt 08.15 departure to Le Monde. This trip can take between 15 and 40 minutes, depending on Paris traffic.


Visit 5: Le Monde
67/69 avenue Pierre Mendès-France

This past December, Le Monde celebrated its 75th birthday. From a single, double-sided page printed in 1944, Le Monde has since blossomed into a large media group, with more than 4.5 million daily clicks on its site. From print to web, there are over 500 journalists working for Le Monde, with many serving as foreign correspondents. The creation of a group helped strengthen the values of independence and its commitment to quality reporting. Digital evolutions allowed for an increase in readership and in distribution, helping Le Monde reach heights it had never seen in its history: nearly 330,000 subscribers, including 225,000 online. The editorial's freedom and ability to do investigative reporting, long-form articles and to provide reliable, contextualized and in-depth information is reinforced by this high circulation.

Bus transfer from Le Monde to 20 Minutes

Visit 6: 20 Minutes

20 Minutes is a free daily newspaper aimed at commuters in France. The French 20 Minutes was launched in Paris in 2002 and spread to 11 other urban areas of France. Each edition includes both national pages and regional sections. Since its launch, 20 Minutes has led the market of free French newspapers.

Lunch and bus transfer from 20 Minutes to Les Echos/Le Parisien

Visit 7: Les Echos Publishing
10 Boulevard de Grenelle

Les Echo is France’s leading financial newspaper, founded in 1908 as a monthly publication under the name of Les Échos de l'Exportation. It became a daily newspaper in 1928 and renamed Les Echos. The newspaper was sold by the British media group Pearson to French luxury good conglomerate LVMH in 2007. Les Echos has a liberal stance and is published on weekdays.


Visit 8: Le Parisien
10 Boulevard de Grenelle

Also owned by LVMH and housed in the same building as Les Echos, Le Parisien is a French daily newspaper covering both international news and national news as well as local news of Paris and its suburbs. The newspaper was established as Le Parisien libéré (meaning The Free Parisian in English) in 1944. Le Parsien was originally launched as the organ of the French underground resistance during World War II.

Bus transfer from Les Echos/Le Parisien to Westin Paris – Vendôme + study tour concludes