It's not enough to have the right technology and the right real-time data and the right staff to analyse and compartmentalise information. To make data work for media companies requires a new creativity. In this deep dive Smart Data Summit, learn practical cases of how media companies are making actionable real-time data to change business outcomes: subscription sales and retention, advertising sales, audience engagement, and more.

Thursday

April 26

14.00
Welcome and overview
14.05
Where Data Resides in Today’s Media Company
14.45
How to Increase Reader Engagement Using AI
15.30
Personalisation and the Building Blocks of a Data Platform and Recommendation Engine
16.15
Using Data to Help Advertisers Gain Insights Into Target Demographics (and Prove ROI)
16.55
Takeaways
17.00
Summit concludes