It's not enough to have the right technology and the right real-time data and the right staff to analyse and compartmentalise information. To make data work for media companies requires a new creativity. In this deep dive Smart Data Summit, learn practical cases of how media companies are making actionable real-time data to change business outcomes: subscription sales and retention, advertising sales, audience engagement, and more.

Agenda

Thursday

April 26

14.00
Welcome and overview
14.05
Case study
14.45
Case study
15.30
Case study
16.15
Case study
16.55
Takeaways
17.00
Summit concludes