Because of the evolving situation regarding the COVID-19 pandemic, INMA is cancelling the World Congress of News Media in Paris April 23-28. Our overriding concern is the health, safety, and well-being of our participants. We look forward to seeing you at an INMA event when circumstances improve.
Posted: March 12, 2020
Innovation in print has reached a new high in some media companies where it is now pursued with the same frenetic energy and scientific rigor as digital. In this workshop, INMA will examine what is unfolding at the forefront of a new dynamic new phase for print.
It is a multi-platform world and the average member of our audience may use up to three different platforms in the course of a day. So, what is the role of print in an environment of 24/7 news cycles? Print has a place, but it is no longer the protagonist. However, as we will show through examples, print thrives in places where editors have learned to exploit what print can do best. From the design and context of the front page to sectionalizing and inside pages, this presentation will show print examples that resonate in 2020 and beyond.
The New York Times believes print has a future if publishers are clear-eyed about it strengths in a multi-media environment and will share successful examples from their ecosystem such as a special section for kids, a crossword puzzle, a foldable version of the Constitution, and more. Key to print’s success surprise and delight readers.