April 27

Conference Registration + Welcome Coffee + Networking Lounge

Pick up your conference credentials at the Registration Desk and settle into the Media Conference with coffee and snacks to start your morning – punctuated by meetings with colleagues and solution providers.

Welcome Ceremonies

Be welcomed to the International News Media Association’s 90th annual conference, be introduced to your peers, and get a briefing on the French media scene.

Where News Media Is Going Next

In this opening keynote presentation, be challenged with a vision of how to create value at the intersection of journalism and technology – where the money will come from, how to leverage your brand to generate profits away from the core, and how to balance the responsibilities to communities and the needs and wants of paying audiences.

News Consumption Trends and the Money Behind the Audience

In this data-rich presentation, learn more about how people are consuming news content and the emerging metrics beyond big numbers that matter most to advertisers.

Networking Break

Step away from sessions, connect with peers, and meet with solution providers in the Networking Lounge.

Innovators, Visionaries, and Value Creators

Look beyond cost-cutting and right-sizing: Who are the innovative news publishers creating new value and new measurements of success? What are the cultural and organisational secrets behind making space that allows new products and services to flourish – disconnected from the legacy business.


Enjoy a buffet lunch in the ornate Palais Brongniart main hall where a stock exchange once was the beating financial heart of Paris.

What Publishers Need To Know Next About the Platform Relationship

In this briefing for INMA members, hear about the priority issues in the publisher-platform relationship and how the issues are being addressed across a global landscape.

Newsmaker Spotlight

Each year, INMA brings to the stage a media innovator who stands out in their approach to innovation and growth. This Q&A session will shine a light on that 2020 newsmaker and provide you an opportunity to ask questions in an interactive environment.

Networking Break

Take every opportunity outside of sessions to learn from solution providers. They specialise in a variety of subject areas, yet they also bring broad knowledge that can lift you up. Why go it alone?

Attacking the Culture and People Gap at News Media Companies

If news publishers have learned anything from the past decade of transformation, it is that no “pvot to digital” idea or business plan or strategy works without changing the business culture and infusing companies with young professionals to build the future. In this session, learn how this is being done by innovators in and out of media.

Takeaways of the Day

Let INMA boil down the day’s key learnings into a digestible format for you to take home.

Networking Lounge Reception

Before an evening on the town, enjoy cocktails with peers from around the world in a casual, music-filled environment.


April 28

Conference Registration, Welcome Coffee, Networking Lounge

Pick up your conference credentials at the Registration Desk and settle into the Media Conference with coffee and snacks to start your morning – punctuated by meetings with colleagues and solution providers.

Welcome Back
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

In this keynote address by author Robbie Kellman Baxter, dive deep into her new book that looks at how to build a long-term relationship with customers, borrowing from customers like Under Armour, Microsoft, and Netflix. This presentation will take publishers through each step of building loyalty and look at insights into subscription superstars.

Redefining News Experience in the Age of Attention Wars

The competition for our readers’ attention is escalating: streaming wars, podcast wars, and online games wars. And every Witcher asks to toss them a coin! Publishing great content is no longer enough to acquire and retain subscribers. New content discovery and regular engagement are the key challenges. A new report of the INMA Readers First Initiative dives into personalised subscriber’s experiences. It calls to redefine what differentiates the experience of a news subscriber and a free visitor, and offers a survey of new designs, features, and tools that engage readers in meaningful ways.

Networking Break
The Next Breakthroughs in Digital Subscriptions

For news publishers at the front of the digital subscription revolution, they have mastered acquisition, plugged the holes of retention, and gotten their newsrooms passionate about engagement. What is the upside potential of news subscriptions vs. broader membership models vs. pursuing niches?

What Advertisers Expect Next from News Publishers

How to prove effectiveness in digital advertising, branded content, and marketing services is the publisher challenge with advertisers. In this session, learn what cutting-edge publishers are doing to innovate and prove effectiveness.

What’s Next for the Pivot Platforms: Audio, Video, and More

The pivot to video didn’t happen, yet video’s ubiquity and opportunity are still with us. Audio is proving stickier than expected, yet the money isn’t there yet. In this best-practice session, be inspired by those who have embraced video and audio and how you can learn from their examples.

Takeaways of the Day

Wrap up a day with a synthesis about the forever transaction, attention wars, digital subscriptions, advertiser expectations, and what’s next with audio and video.

News Media Outlook: What’s Over the Horizon for Publishers

Close out the World Congress with what has become an exclusive tradition: INMA CEO Earl J. Wilkinson’s outlook for the year ahead, unveiled for the first time. Part aggregation of World Congress Week, part aggregation of his worldwide travels, this year we will look at where news media likely is going over the next decade. Drawing on his vast experiences, imagine where your brand will be in 2030.

Congress Conclusions

INMA President Damian Eales will put the World Congress into a final perspective while briefing members on the year ahead.

Global Media Awards Dinner

Join INMA for the unveiling of the 2020 Global Media Awards at a dinner in the famous Opera Room of Hotel Intercontinental Paris Le Grand. Whether a finalist or just interested in witnessing the best the news industry has to offer, connect with peers from around the world over a cocktail reception, dinner, and an after-party. Business attire is requested for the evening, black-tie optional. Click here for complete information on the dinner and awards.