Every media company is trying to identify how to build the most efficient, performance-based advertising sales organisation. This half-day INMA Advertising Seminar will explore the right culture, understanding high-performing salespeople and their DNA, and the technology and tools to build lead generation and data-rich business development strategies.

Sunday

April 26

09.00
Welcome and overview
09.05
Content Studios: Best Practices Across a Global Landscape
09.45
How to Prove Effectiveness in Digital Advertising
10.30
Repositioning News Brands to Premium Publishing Platforms
11.15
Selling Solutions, Not Space: Latest Innovations in Marketing Services
11.55
Takeaways
12.00
Seminar concludes