Every media company is trying to identify how to build the most efficient, performance-based advertising sales organisation. This half-day INMA Advertising Seminar will explore the right culture, understanding high-performing salespeople and their DNA, and the technology and tools to build lead generation and data-rich business development strategies.

Agenda

Sunday

April 26

09.00
Welcome and overview
09.05
Keynote on advertising trends
09.45
Case study
10.30
Case study
11.15
Case study
11.55
Takeaways
12.00
Seminar concludes