CANCELLED

Because of the evolving situation regarding the COVID-19 pandemic, INMA is cancelling the World Congress of News Media in Paris April 23-28. Our overriding concern is the health, safety, and well-being of our participants. We look forward to seeing you at an INMA event when circumstances improve.
Posted: March 12, 2020

Agenda

Sunday

April 26

09.00
Welcome and Overview

Every media company is trying to identify how to build the most efficient, performance-based advertising sales organisation. This Advertising Seminar will explore the right culture, understanding high-performing salespeople and their DNA, and the technology and tools to build lead generation and data-rich business development strategies.

09.05
Digital Advertising Strategy of Media 24: Premium Brand, Safe and Scalable

South Africa’s Media 24 has built its digital advertising strategy around four pillars: audiences and data, mobile and mobile formats, programmatic private marketplaces, and guarantee deals and native advertising. In this presentation, put into context Media 24’s progress in these four areas and where it points them next.

General Manager, 24.com, Media 24, South Africa

Marianne Erasmus

09.45
Extending the Value of O Globo: AR, E-Commerce, and Beyond

Brazil’s Infoglobo continues to re-imagine the value of its core assets with initiatives ranging from AR with some print advertisements, content studios, an e-commerce partnership with Amazon, and selling financial courses at Valor Investe.

CEO, Infoglobo, Brazil

Frederic Kachar

10.30
The Irish Times Partnership Model

One of the media industry’s success stories in terms of protection and growth of revenue as been the partnership model at The Irish Times. This has means incorporating native, experiential, digital, print, and audio. In this presentation, learn more about the partnership model and what it’s meant for campaigns with FitBit, Land Rover, and others.

Media Solutions Director, The Irish Times, Ireland

Eimear Moran

11.15
Sales Skills + Talent + Compensation = Sales Performance

As media companies move through the different phases of growth, go-to-market models, and roles begin to evolve. Media sales teams struggle with hiring new talent, how they should be compensated, and what sales support resources are needed. Through hundreds of client engagements and ongoing research, the Alexander Group has uncovered compelling evidence on the best sales strategies to drive revenue growth. Discussion will include a case study cover the critical mandates to ensure your media ad sales team is structured and compensated for success.

Principal, Alexander Group, United States

Matt Bartels

Vice President, Strategy & Operations, Condé Nast, United States

Fiona Kellermann

11.55
Takeaways

12.00
Seminar Concludes