10.00 a.m.-12.30 p.m.
(New York time)
10:00 a.m.-10:05 a.m.
Welcome and Introduction to World Congress
Be welcomed to the INMA Virtual World Congress by INMA President Damian Eales of News Corp Australia, who will share the association's vision for the Congress and the many initiatives INMA is launching in response to the COVID-19 crisis.
>> Damian Eales, President, INMA, and Chief Operating Officer, Publishing, News Corp Australia
10:05 a.m.-10:10 a.m.
Introduction to Today's Module
In this module, learn how leaders and their companies prepare for deep uncertainty and complex futures. Learn what strategic trends will influence business, media, and society after today’s massive disruption. Learn to capitalise on the “trust moment” for media in today’s crisis and how consumer time spent with media is shifting towards digital, phone, digital video, and streaming. Learn how marketing spending is likely to shift in the months ahead — in general among specific channels, and what we have seen in the past in these kinds of massive global meltdowns?
>> Moderator: Earl J. Wilkinson, Executive Director and CEO, INMA
10:10 a.m.-10:45 a.m.
Reinvention For a Post-Pandemic Future
Amid today's intense uncertainty we can begin to discern key aspects of the new economic and social landscape beyond the peak of the pandemic, as existing trends accelerate and novel factors emerge. The shape of the economy and vital advertiser sectors will be cast not just by the easing of social distancing but also the reconfiguring of industries, work, and the role of government. News consumer behaviours are evolving as trust becomes paramount and attitudes to subscriptions develop. Every news organisation's strategy must focus both on survival now, and active reinvention for what will necessarily be a substantially different post-pandemic environment. This extraordinary global disruption is an opportunity for us to together create a more positive future for the news industry.
>> Ross Dawson, Futurist, Author, Strategy Advisor
10:45 a.m.-11:20 a.m.
Trust, Consumption Patterns, Time Shifts, and 5G: Accelerations and Shifts Post-Coronavirus
The dynamics and business models of news organisations was already in a state of transition, and then the COVID-19 pandemic changed everything. In this information-packed session, eMarketer co-founder Geoff Ramsey will answer vital questions about where news media is trending, including:
- How trust in media has evolved,and will continue to change in a post-COVID-19 world (i.e., not all media are created equal when it comes to trust, and yes, context matters).
- Why consumer consumption of streaming video and audio are ramping up fast—and all the more so because of the global pandemic.
- How is consumer time spent with media shifting, and what effects will these trends have on media spending patterns, particularly in the midst of COVID-19?
- When will 5G move from hype to reality, and why should we care?
>> Geoff Ramsey, Co-Founder and Chief Evangelist, eMarketer
11:20 a.m.-11:55 a.m.
Inspirations In a Lockdown and Where Print Goes After COVID-19
Amid lockdowns and grim statistics, news publishers have stood out for their generosity, creativity, and community spirit. In this presentation, Mario Garcia will share his favourite publisher stories of inspiration and innovation during the COVID-19 crisis to date. When we look back at what news media companies did during the crisis, what kinds of stories can be told about news brands? Meanwhile, Mario will discuss with Congress participants trends he expects to see in print in the post-coronavirus era — insights many publishers urgently need now.
>> Mario Garcia, CEO, Garcia Media
11:55 a.m.-12:00 p.m.
Takeaways and Wrap-Up
INMA will distill key learnings from today's module and preview what's coming up next.
12:00 p.m.-12:30 p.m.
Our objective is to end by 12:00 p.m. Yet budget extra time for INMA as sessions and Q&A might go long.