Agenda


Tuesday, May 5

Module 1: Where News Media Goes Next After COVID-19

10.00 a.m.-12.30 p.m.
(New York time)

10:00 a.m.-10:05 a.m.
Welcome and Introduction to World Congress

Damian Eales Be welcomed to the INMA Virtual World Congress by INMA President Damian Eales of News Corp Australia, who will share the association's vision for the Congress and the many initiatives INMA is launching in response to the COVID-19 crisis.

>> Damian Eales, President, INMA, and Chief Operating Officer, Publishing, News Corp Australia

* * *

10:05 a.m.-10:10 a.m.
Introduction to Today's Module

Damian Eales In this module, learn how leaders and their companies prepare for deep uncertainty and complex futures. Learn what strategic trends will influence business, media, and society after today’s massive disruption. Learn to capitalise on the “trust moment” for media in today’s crisis and how consumer time spent with media is shifting towards digital, phone, digital video, and streaming. Learn how marketing spending is likely to shift in the months ahead — in general among specific channels, and what we have seen in the past in these kinds of massive global meltdowns?

>> Moderator: Earl J. Wilkinson, Executive Director and CEO, INMA

10:10 a.m.-10:45 a.m.
Reinvention For a Post-Pandemic Future

Ross Dawson Amid today's intense uncertainty we can begin to discern key aspects of the new economic and social landscape beyond the peak of the pandemic, as existing trends accelerate and novel factors emerge. The shape of the economy and vital advertiser sectors will be cast not just by the easing of social distancing but also the reconfiguring of industries, work, and the role of government. News consumer behaviours are evolving as trust becomes paramount and attitudes to subscriptions develop. Every news organisation's strategy must focus both on survival now, and active reinvention for what will necessarily be a substantially different post-pandemic environment. This extraordinary global disruption is an opportunity for us to together create a more positive future for the news industry.

>> Ross Dawson, Futurist, Author, Strategy Advisor

10:45 a.m.-11:20 a.m.
Trust, Consumption Patterns, Time Shifts, and 5G: Accelerations and Shifts Post-Coronavirus

Geoff Ramsey The dynamics and business models of news organisations was already in a state of transition, and then the COVID-19 pandemic changed everything. In this information-packed session, eMarketer co-founder Geoff Ramsey will answer vital questions about where news media is trending, including:

  • How trust in media has evolved,and will continue to change in a post-COVID-19 world (i.e., not all media are created equal when it comes to trust, and yes, context matters).
  • Why consumer consumption of streaming video and audio are ramping up fast—and all the more so because of the global pandemic.
  • How is consumer time spent with media shifting, and what effects will these trends have on media spending patterns, particularly in the midst of COVID-19?
  • When will 5G move from hype to reality, and why should we care?

>> Geoff Ramsey, Co-Founder and Chief Evangelist, eMarketer

11:20 a.m.-11:55 a.m.
Inspirations In a Lockdown and Where Print Goes After COVID-19

Mario Garcia Amid lockdowns and grim statistics, news publishers have stood out for their generosity, creativity, and community spirit. In this presentation, Mario Garcia will share his favourite publisher stories of inspiration and innovation during the COVID-19 crisis to date. When we look back at what news media companies did during the crisis, what kinds of stories can be told about news brands? Meanwhile, Mario will discuss with Congress participants trends he expects to see in print in the post-coronavirus era — insights many publishers urgently need now.

>> Mario Garcia, CEO, Garcia Media

11:55 a.m.-12:00 p.m.
Takeaways and Wrap-Up

INMA will distill key learnings from today's module and preview what's coming up next.

12:00 p.m.-12:30 p.m.
Overtime

Our objective is to end by 12:00 p.m. Yet budget extra time for INMA as sessions and Q&A might go long.

Thursday, May 7

Module 2: Subscription Experiences Amid the Surge: Opportunities in Chaos

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10.00 a.m.-12.30 p.m.
(New York time)

10:00 a.m.-10:05 a.m.
Introduction to Today's Module and Subscriptions In Surge

Amid the chaos of the COVID-19 disruption, publishers have experienced double- and triple-digit surges in digital traffic and new digital subscription starts. In this module, go behind the scenes of what’s working and not working, when your content should be free or have a price tag, how to build a subscription model so compelling your customers will never want you to leave, and refining the news experience in the age of attention wars. Hear from media companies who have generated the most new subscribers in the current crisis.

10:05 a.m.-10:40 a.m.
A Glimmer of Hope Amid the Despair: Subscriptions In Surge

Greg Piechota In this opening address of the World Congress subscriptions module, learn the latest data about the surge in demand for news and online subscriptions from the head of INMA’s Readers First Initiative. Learn the surprising truth behind the phenomenon: That subscriptions are mostly not being sold because new people came to the Web sites. Meanwhile, this session will pivot to best practices to create new experiences as people are locked down in their homes — punctuated by how publishers are engaging and retaining this surge of newly acquired subscribers.

>> Grzegorz (Greg) Piechota, Researcher-in-Residence, International News Media Association (INMA)

10:40 a.m.-11:10 a.m.
Subscriptions In Uncharted Waters: Culture, Metrics, and Mindset

Robbie Kellman Baxter A few weeks ago, INMA members heard about Robbie Kellman Baxter's new book, The Forever Transaction. But in this intimate conversation with INMA, Robbie will be drawing on her 20+ years of experience working with over 100 subscription businesses in 20 different industries to advise INMA members on best practices in these uncharted waters. What can happen in these tough times? She will be focusing on a few key areas, including transforming the organisation’s culture, metrics, and mindset for a truly reader-centric approach, dealing with “subscription fatigue” (and what should be free) and the unique challenges facing organisations that have been doing subscription for a long time. Robbie will focus on how a company must maintain a leadership position by using a microscope and telescope, particularly for aging readers.

>> Robbie Kellman Baxter, Author, The Forever Transaction and The Membership Economy

11:10 a.m.-11:20 a.m.
Top 5 Things D2C Subscription Business Leaders Should Know In Times of Uncertainty

Frank Ernst In response to today’s crisis, the Subscribed Institute at Zuora has put together its Top 5 direct-to-consumer subscription business concepts leaders should know in time of uncertainty. In this session, Zuora will break down how you can help, focus on your customers (lifetime value), re-imaging your innovation strategy, payments and paywalls in a pandemic world, and new considerations for recurring revenue.

>> Frank Ernst, Vice President, North America Subscribed Strategy Group, Zuora

11:20 a.m.-11:30 a.m.
Reaching Out: Finding, Engaging, and Converting New Readers

Anna Åberg Learn why Dagens Nyheter has scrapped almost all traditional acquisition channels but their own, finding new ways to reach new readers. The experiences came in handy when the coronavirus crisis hit, and has led the newspaper to achieve a major goal.

>> Anna Åberg, Head of Digital, Dagens Nyheter

11:30 a.m.-11:40 a.m.
Le Monde's Main Initiatives Amid the Crisis

Lou Grasser A leader in digital subscriptions, Le Monde's main editorial and marketing initiatives to drive engagement amid the COVID-19 crisis will be the focus of this session. What is working best? What is not working? How are they preparing for the future?

>> Lou Grasser, Subscriptions Director, Le Monde

11:40 a.m.-11:50 a.m.
Driving Subscriptions During COVID

Eric Ng Singapore Press Holdings' The Business Times introduced a new Personal Edition Package targeting individuals who were working from home during the COVID period. Surveys have shown a preference for an individual package with lesser concurrent access. Acquisition is up 4X. Demand for news, especially in the digital space, has increased during the COVID period. The Straits Times targeted repeat users of the main publication site with an introductory offer, driving up new acquisitions. Acquisition is up 2X.

>> Eric Ng, Head of Marketing, Singapore Press Holdings

11:50 a.m.-12:00 p.m.
How Gannett Is Meeting Reader Needs During a Pandemic

Laurie Truitt Josh Awtry Gannett and its 250+ newspapers are nurturing subscribers during these unprecedented times. In this presentation, dig into the specific trends and topics Gannett follows to provide a public service to its communities while also creating pathways to reader support and subscription.

>> Josh Awtry, Senior Director for News Strategy, Gannett | USA Today Network
>> Laurie Truitt, Vice President, Digital Consumer Marketing, Gannett | USA Today Network

12:00 p.m.-12:05 p.m.
Takeaways and Wrap-Up

INMA will distill key learnings from today's module and preview what's coming up next.

12:05 p.m.-12:30 p.m.
Overtime

Our objective is to end by 12:05 p.m. Yet budget extra time for INMA as sessions and Q&A might go long.

Monday, May 11

Module 3: Advertising In Crisis: Navigation and Uplift

10.00 a.m.-12.30 p.m.
(New York time)

10:00 a.m.-10:05 a.m.
Introduction to Today's Module

Nicki Purcell With the COVID-19 lockdown came issues never before imagined: advertiser brand safety issues around coronavirus coverage, the re-making of restaurants as general stores and takeout enterprises, the need to support independent and local small businesses, re-thinking marketing messagaging to one of empathy and support, the reading of tea leaves to shift sales reps from collapsed accounts to rising accounts, where to place bets, how to reposition fourth estate media in the marketing mix, and so much more. In this module, INMA will provide a just-in-time look at these issues and what the likely next steps should be for news companies in the weeks and months ahead.

>> Moderator: Nicki Purcell, CEO, Lifeblue

10:05 a.m.-10:30 a.m.
Where Does Advertising Go Next?

Neal Zuckerman We are in the midst of the “fight” phase of COVID, with some markets’ lights flickering back on and some not yet there. With pandemic lockdowns slowly lifting, businesses begin to envision what the “new normal” will be — and with it will come clues to what will happen next in advertising. Which ways could things go next for advertising? What levers do ad sellers have available? In this session, learn from BCG consumer sentiment work to inform which categories will suffer more versus less. Where are the opportunities and threats in the months ahead?

>> Neal Zuckerman, Managing Director & Senior Partner and Co-Head of Media Practice, Boston Consulting Group

10:30 a.m.-10:50 a.m.
The COVID-Revised Predictions for Media and Tech

Duncan Stewart As an update to Deloitte’s 2020 predictions, this presentation will focus what is likely to happen next in advertising-based video on demand (AVOD), television, podcasting, private 5%, and the smartphone ecosystem. Duncan also will look at what will happen post-pandemic: Will people take transit, for example, and what that might mean for commuter newspapers and more?

>> Duncan Stewart, Director of Research, Technology, Media & Telecommunications, Deloitte

10:50 a.m.-11:05 a.m.
What’s Next in the Programmatic Space

Matt Prohaska Traffic surges and eCPMs decline. It’s a familiar refrain in today’s pandemic advertising scene. In this presentation, learn recommended advertiser verticals to focus on, where the advertiser brand safety discussion is going next, and what content and creative rotations work best in this environment.

>> Matt Prohaska, CEO & Principal, Prohaska Consulting

11:05 a.m.-11:20 a.m.
Optimising Programmatic Adtech at South China Morning Post

Ian Hocking COVID-19 and harsh economic conditions have put a strain on advertising revenue. In this session, we will look at practical advice from the South China Morning Post that will help to maximise your revenue: floor prices, ad log data as a tool, supply path optimisation/consolidation, limiting liability, and product innovation/experimentation.

>> Ian Hocking, Vice President, Digital, South China Morning Post

11:20 a.m.-11:35 a.m.
What Gannett Sees Next For Its Advertising Business

Kevin Gentzel Whether it’s the development of its ReachLocal marketing services business or its rapid response during COVID-19 of an initiative to help small local businesses, Gannett maintains a commitment to advertising across its 262 daily news brands in the United States. In this presentation, hear Gannett’s short-, mid-, and long-term advertising outlook during these trying times at its national, local, and ReachLocal businesses.

>> Kevin Gentzel, President, Marketing Solutions and Chief Revenue Officer, Gannett | USA Today Network

11:35 a.m.-11:50 a.m.
The Irish Times Partnership Model

Eimear Moran One of the media industry’s success stories in terms of protection and growth of revenue as been the partnership model at The Irish Times. This has meant incorporating native, experiential, digital, print, and audio. In this presentation, learn more about the partnership model and what it’s meant for campaigns with FitBit, Land Rover, and others. During COVID-19, the partnership model has been challenged yet the Times has pivoted thanks to Zoom events and podcasts.

>> Eimear Moran, Media Solutions Director, The Irish Times

11:50 a.m.-12:05 p.m.
Digital Initiatives to Reduce COVID-19 Impact on Ad Revenues

Frederic Kachar Brazil's Infoglobo has launched a series of digital initiatives aimed at reducing the impact of the COVID-19 crisis on ad revenue such as virtual events and branded content. Learn more about these initiatives in this presentation.

>> Frederic Kachar, CEO, Infoglobo

12:05 p.m.-12:10 p.m.
Takeaways and Wrap-Up

INMA will distill key learnings from today's module and preview what's coming up next.

12:10 p.m.-12:30 p.m.
Overtime

Our objective is to end by 12:10 p.m. Yet budget extra time for INMA as sessions and Q&A might go long.

Wednesday, May 13

Module 4: Smart Data In the Shadow of the Cookiepocalypse

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10.00 a.m.-12.30 p.m.
(New York time)

10:00 a.m.-10:05 a.m.
Introduction to Today's Module

Yasmin Namini It's not enough to have the right technology and the right real-time data and the right staff to analyse and compartmentalise information. To make data work for media companies requires a new creativity. In this deep dive module, learn practical cases of how media companies are making actionable real-time data to change business outcomes: subscription sales and retention, advertising sales, audience engagement, and more.

>> Moderator: Yasmin Namini, Digital Media Consultant & Advisor

10:05 a.m.-10:45 a.m.
Building a Better Web: Privacy, Context and the New Media Economy

Jarrod Dicker The media business often takes a reactive, not proactive, approach to changes in market. Because of that, opportunity for new initiatives is often forfeited in lieu of defensive measures to satisfy existing business models instead of pushing against the tide to pioneer new ones. In this next phase, challenges like privacy, death of the cookie, and strength of platforms should be leveraged to shed the legacy models that are shrinking in media and venture into the exciting unknown of what’s next. This session will focus on these opportunities and how media companies can thrive in this era.

>> Jarrod Dicker, Vice President of Commercial, The Washington Post

10:45 a.m.-11:05 a.m.
Reshaping Data: Apple Killed the Cookie, So What Are We Going To Do?

Thomas Lue Lytzen That data is one of the key drivers in the digital advertising market is hardly any secret. This has been the case since the introduction of programmatic ad sales, where ads are automatically traded in real time. Data has driven growth. And technologies, media agencies and advertisers have become accustomed to being able to target their advertising, build profiles of users across the web, and report on huge amounts of data. Those times are “a'changing.” Third party data is dying and 1st party is returning to its rightful position. For all of us, technology-imposed restrictions and stricter data-protection legislation heralds a return to classic media planning and buying virtues.

>> Thomas Lue Lytzen, Head of Product Development & Insights, JP/Politikens Hus

11:05 a.m.-11:15 a.m.
The Zero-Party Data Strategy: Monetising Data In a World Without Third-Party Cookies

Michael Silberman What will the digital advertising landscape look like once third-party cookies come to an end? The answer is still not completely known. But with third-party cookies dying, and the validity of third-party data diminishing with it, advertisers and marketers need new solutions that will enable them to continue providing the personalised messaging consumers are used to, while maintaining the highest levels of data privacy. And those solutions need to be based around the most accurate, well-sourced data possible. Intentionally volunteered by users, zero-party data fits those standards — combined with other data types, it promises to emerge at the center of the new ecosystem that evolves. And media companies are in a good position to take advantage. In this presentation, learn more about why zero-party data promises to play a critical role in the new advertising landscape, and what media companies need to know to create a strategy around it.

>> Michael Silberman, Senior Vice President Strategy, Piano

11:15 a.m.-11:35 a.m.
Amedia and the Data Behind the Subscription Success

Pål Nedregotten Norwegian regional publisher Amedia is well known for creating a scalable digital subscription machine for its 70+ local newspapers throughout the country. Yet behind that success is a data infrastructure and a cultural plan to democratise access to the data that continues to drive the company’s subscription success – nationally and at the local level. Go behind the scenes of that data infrastructure and lessons learned.

>> Pål Nedregotten, Executive Vice President, Amedia

11:35 a.m.-11:55 a.m.
Aller Media’s Data and Personalisation Journey

Camilla Fuglem Over the past three years, Norway's Aller Media has builts its own data and personalisation platform which has been “productified” and rolled out with significant results. It has been a zigzag journey through GDPR, tech, data science, KPI targets, organisation, competence, culture, and strategy. In this presentation, learn more about the journey, the strategic rationale, and more.

>> Camilla Fuglem, Director of Data, Aller Media

11:55 a.m.-12:15 p.m.
Maximising Subscriber Lifetime Value with First Party Relationships

Tom Betts News media faces a perfect storm of challenges thanks to the news environment coupled with changes in tech and privacy regulation. The FT now has a long history of reader revenue powered by data. Publishers are sitting on “untapped gold mines of information.” COVID-19 has created some new headwinds, but also brought huge swathes of new audiences. This session will focus on how media companies can lean in to direct customer relationships and make the most of these opportunities.

>> Tom Betts, Chief Data Officer, Financial Times

12:15 p.m.-12:25 p.m.
Takeaways and Wrap-Up

INMA will distill key learnings from today's module and preview what's coming up next.

12:25 p.m.-12:45 p.m.
Overtime

Our objective is to end by 12:25 p.m. Yet budget extra time for INMA as sessions and Q&A might go long.

Friday, May 15

Module 5: The Content to Commerce Revolution

10.00 a.m.-12.30 p.m.
(New York time)

10:00 a.m.-10:05 a.m.
Introduction to Today's Module

Robert Whitehead Publishers are upending the status quo with business model approaches that redefine value and shorten the runway between editorial discovery and the “last click.” In this module, learn how media companies are ushering in the new revolution of “content to commerce,” ranging from data-fueled bets on content experiences that drive engagement to Web sites that drive the last click to lifestyle networks to bets on personal finances and other growth projects.

>> Moderator: Robert Whitehead, Director, McPherson Media Group

10:05 a.m.-10:40 a.m.
Monetisation Continuum: Ads, Subscription, and Content to Commerce (Learnings from Times Internet)

Gautam Sinha Bennett, Coleman & Company Ltd. (BCCL) — owners of the Times of India and Times Internet — has always been on the cutting edge of monetisation. In this presentation, hear more about Times Internet's platform-agnostic India Lifestyle Network and their bets on personal finance, among the 40 growth projects in this network. Learn the Times' unique take on subscriptions, the rise of bundled offerings, and the progress of Times Prime, a mix of BCCL brand and external brands using the Times Group's marketing muscle.

>> Gautam Sinha, CEO, Times Internet

10:40 a.m.-11:05 a.m.
New York Times' Wirecutter: Where Next for Product Review Site?

Linda Li Wirecutter is a 9-year-old product review Web site owned by The New York Times Company that focuses on writing detailed guides to different consumer product categories which recommend a few items in the category. Generating revenue from affiliate commissions, Wirecutter is less reliant on traditional advertising. In this presentation, get an overview of Wirecutter, lessons learned, and where the company is looking next.

>> Linda Li, General Manager, Wirecutter

11:05 a.m.-11:30 a.m.
Mansion Global: Marrying News Content with Paid Listings

Mae Cheng Mansion Global is a luxury real estate news and listings site with emphasis on celebrity homes, unique estates, and market reports. Part of News Corp’s Barron’s Group, Mansion Global is a multi-lingual platform that is localised to address the interests of an international audience. In this session, learn how the MG Reserve newsletter and hub goes beyond real estate offerings to offer lifestyle experiences. Learn how, in response to the COVID-19 world, Mansion Global launched a virtual open house experience: a classified section with videos and an opportunity for listing agents to generate leads. And see how Mansion Global white labels a lifestyle magazine for a luxury real estate brand and sells the magazine to affiliates who then customise and localise.

>> Mae Cheng, Publisher and Editor, Mansion Global

11:30 a.m.-11:45 a.m.
Takeaways and Wrap-Up

INMA will distill key learnings from today's module and preview what's coming up next.

11:45 a.m.-12:00 p.m.
Overtime

Our objective is to end by 11:45.m. Yet budget extra time for INMA as sessions and Q&A might go long.

Tuesday, May 19

Module 6: Building Brand and Community: How Will You Be Remembered Post-Crisis?

10.00 a.m.-12.30 p.m.
(New York time)

10:00 a.m.-10:10 a.m.
Introduction to Today's Module

Sara Fischer Did news companies need a pandemic-induced lockdown to remind us that we are at the center of the wheel in most communities? What has emerged in recent weeks are herculean efforts to save local businesses, create hub-and-spoke networks for restaurants, livestream community events, inject our brands into the emerging concept of digital socialising, and other concepts that make news media as community organisers indispensable. In this inspirational module, INMA will surface the best examples internationally of community programmes during the COVID-19 turndown — case studies to emulate in your markets. Come away from this module inspired.

>> Moderator: Moderator: Sara Fischer, Media Reporter, Axios

10:10 a.m.-10:20 a.m.
Making Sense of the Pandemic for Young Readers

Serene Luo There is a lot of news about the coronavirus, but little of it is geared to the young reader. We empowered young readers to become “ambassadors” to spread information to their communities. A three-pronged approach allowed us to be a reader service, increase reach, and deepen relationships.

>> Serene Luo, Schools Editor, The Straits Times, Singapore

10:20 a.m.-10:30 a.m.
Voralberg Sticks Together

Georg Burtscher Under the motto #vorarlberghältzusammen (Voralberg Sticks Together), Austrian regional publisher Russmedia’s response to COVID-19 was an initiative to bring their community together: a neighbourhood assistance campaign, a greeting card campaign, daily puzzle pages, livestreaming church services, Webinars on health care and politics, free announcements of delivery services and online shops, and even a one-minute applause to thank employees in essential professions.

>> Georg Burtscher, Managing Director, Russmedia Digital

10:30 a.m.-10:40 a.m.
The Hindu Group's “Stay Home. Stay Vigilant.”

Suresh Balakrishna The Hindu Group has been working collectively on all fronts to make life easier not only for its readers but also the entire nation that is dependent on reliable and authentic news. Our initiatives move towards these goals: spread awareness, create in-depth knowledge, and curb fake news. The motive has been to keep the masses entertained, inspired, and give them a sense of hope. “Stay Home. Stay Vigilant.” instills hope and is built on three major pillars: trust, inspiration, and agility.

>> Suresh Balakrishna, Chief Revenue Officer, The Hindu

10:40 a.m.-10:50 a.m.
Tour Against Corona

Geert Dewaele Belgium's HLN and VTM Nieuws wanted to bring people closer together in their joint fight against COVID-19. Respecting the strict lockdown rules, they sent a helicopter in the air which filmed the six-hour “Tour Against Corona.” Thousands of citizens, health workers, and companies waved and made messages in their gardens or on their buildings. The result: a non-stop online livestream which gave a signal of hope to our population.

>> Geert Dewaele, Editor-in-Chief News City – Video, DPG Media

10:50 a.m.-11:00 a.m.
CNN 411: Coronavirus Information and Local Resources

Nitya Chambers CNN 411 is a public service tool that allows users to enter their zip code and get a personalised, data-driven experience of coronavirus resources in their community.

>> Nitya Chambers, Vice President, Emerging Products and Platforms, CNN

11:00 a.m.-11:10 a.m.
The Big Issue’s COVID Pivot: Subscriptions, Donations, Downloads, and Sales

Ruth Law Faced with COVID’s devastating blow to its business model, The Big Issue — a weekly U.K. magazine sold by vulnerable people — adapted with an appeal fund, a new subscription business, selling the magazine in-store for the first time, an app, and a campaign to celebrate organisations creating meaningful impact for society through partnership. Learn more about this scrappy brand’s inspirational efforts.

>> Ruth Law, Group Public Relations Manager, The Big Issue

11:10 a.m.-11:20 a.m.
We Are Your Voice

Tom´s Garcia Moran Like other Spanish newspapers, 2020 was to be the year in which La Voz de Galicia accelerated its subscription business. Yet faced with the COVID-19 crisis, how to keep the reader revenue momentum going without giving up the public service commitment which is part of the compoany’s DNA? Through a campaign aimed at supporting readers and increasing brand perception and driving new subscriptions, La Voz de Galicia creatively enhanced the wave of visitors via newsletters, social engagement, and Q&A sessions with experts.

>> Tomás Garcia Moran, Chief Digital Officer, Corporación Voz de Galicia

11:20 a.m.-11:30 a.m.
Stand Tall With Rashtradoot: How to Effectively and Humanitarianly Manage Print in the Times of COVID-19

Uma Sharma This is a new age. For every person, business, and non-profit. And for print. Figuring out how to survive, not just as a business, but as a humanitarian organisation and employer, meant quick thinking, innovation in the times of crisis, a series of “firsts” and “onlys,” and most importantly, “people” as Rashtradoot's focus.

>> Uma Sharma, Director - Communications, Rashtradoot, India

11:30 a.m.-11:40 a.m.
How We Help Poles to Stay at Home and Not Go Crazy

Sabina Lipska Onet, the largest and most reliable portal in Poland, encouraged people to stay at home during the pandemic, providing them information, psychological support, and entertainment. Onet has launched online concerts, a daily video programme, and even an online coronavirus test. Onet attracts both users and clients.

>> Sabina Lipska, Chief Video Officer, Ringier Axel Springer Polska

11:40 a.m.-11:50 a.m.
You Are Not Alone

Beth Ashton The Telegraph in the United Kingdom wanted to be there for its readers — wherever they need them, wherever, however. This meant adapting its journalism and deliverying many new initiatives: community hubs, journalist-reader interactions, new series, podcasts, tales of good in the community, newspaper features, and helping those less fortunate.

>> Beth Ashton, Head of Audience and Subscriptions, The Telegraph, United Kingdom

11:50 a.m.-12:00 p.m.
GP Loves Gothenburg

Gunilla Bakkenes The main objective of this initiative by the Göteborgs-Posten (Gothenburg Post) was to reach and engage the citizens of Gothenburg during the COVID-19 crisis through its news reporting and innovative ways to endure and bring a silver lining in the crisis. GP encouraged people to stay home and stay safe, care about and respect each other, facilitating match-making between helpers and those who need help, provided pro-bono advertising to small local businesses, and encourage digital social contact.

>> Gunilla Bakkenes, Director of Marketing and Consumer Business, Stampen Media, Sweden

12:00 p.m.-12:10 p.m.
Takeaways and Wrap-Up

INMA will distill key learnings from today's module and preview what's coming up next.

12:10 p.m.-12:30 p.m.
Overtime

Our objective is to end by 12:10 p.m. Yet budget extra time for INMA as sessions and Q&A might go long.

Friday, May 22

Module 7: Brainsnacks: Quick Ideas You Can Apply Immediately

10.00 a.m.-12.30 p.m.
(New York time)

10:00 a.m.-10:05 a.m.
Introduction to Today's Module

Jodie Hopperton It's not enough to have the right technology and the right real-time data and the right staff to analyse and compartmentalise information. To make data work for media companies requires a new creativity. In this deep dive module, learn practical cases of how media companies are making actionable real-time data to change business outcomes: subscription sales and retention, advertising sales, audience engagement, and more.

>> Moderator: Jodie Hopperton, Founder, FORE:media International

10:05 a.m.-10:15 a.m.
Video Killed the Radio Star (But Could Save Newspapers)

Thomas Mattsson At the 2010 INMA World Congress in New York, Thomas Mattsson spoke about video as the next thing on newspaper sites. Ten years on, having been Editor-in-Chief of Expressen.se and Expressen in Sweden from 2005 to 2019, he repeats his projection and asks all of us: What took you so long?

>> Thomas Mattsson, Senior Advisor, Bonnier News

10:15 a.m.-10:25 a.m.
Digital Transformation and Adopting the 7/1 Model

Andre Furlanetto Rede Gazeta has undertaken a digital transformation with a special new digital product and a weekend print edition. Adopting the “7/1 model” whereby there is a Sunday print newspaper (where most of ad revenue is generated) with digital the rest of the week, Rede Gazeta is flipping the script on where news media may be headed next.

>> Andre Furlanetto, Chief Marketing Officer, Rede Gazeta

10:25 a.m.-10:35 a.m.
#Sustainable Media: Let Our Voice Become a Force For Good

Olga Korolec The world is in crisis, climate is changing, and the planet’s ecosystems are deteriorating. Let’s discuss how we, powerful media companies reaching millions of people every day, should use our impact and voice as a force for good. Ringier Axel Springer decided to actively support the 17 SDGs plan for people and for the planet prepared by United Nations in 2015. We would like to share with you our plan on how to become a sustainable media company: reduce our “footprint” and reinforce our “brainprint.”

>> Olga Korolec, Chief Marketing Officer, Ringier Axel Springer

10:35 a.m.-10:45 a.m.
Importance of Remote Leadership with Strategic Flexibility: An Indian Perspective

Sushil Kumar Tyagi With a user-centric approach, India's regional media powerhouse Eenadu is taking a multi-media integrated approach for client solutions. Learn how Eenadu scales solutions for local and national advertisers in a win-win model — with remote leadership and strategic flexibility during and after the COVID-19 crisis.

>> Sushil Kumar Tyagi, GM Marketing, Eenadu

10:45 a.m.-10:55 a.m.
Automated Curation: How To Get Machine Learning To Do the Grunt Work and Free Up Your High-Value Talent

Gordon Edall For more than a year, a machine has run the Web site of Canada’s national newspaper. The result has been increases across the board for every business metric that matters to The Globe and Mail — and now, we're using it to lay down the newspaper as well.

>> Gordon Edall, Managing Director, Globe Labs, The Globe and Mail

10:55 a.m.-11:05 a.m.
AFP’s Verification Operations: Global, Digital, On the Ground

Phil Chetwynd AFP has become a major international actor in the war against disinformation with fact-checking operations. This work worldwide involves collaboration with Facebook and links to its fact-checks appear alongside original posts on Facebook. Covering the issue of disinformation and its many consequences for societies — from health hazards to polarization to hate — is a top priority.

>> Phil Chetwynd, Global News Director, AFP

11:05 a.m.-11:15 a.m.
How to Cover Climate (and the Unintended Consequences)

Sinead Boucher How does an editorial team handle such a complex and controversial subject as climate? How to cut through deliberate misinformation and confusion with specialist knowledge? Stuff launched a climate reporting section, “Quick, Save the Planet” that shines a spotlight even as Stuff itself reduces its own footprint.

>> Sinead Boucher, CEO, Stuff New Zealand

11:15 a.m.-11:25 a.m.
Advance Local's Experiments To Build Customer Relationships Through Text Message Services

John Hassell Advance Local will share early results from experiments to build more intimate relationships with customers through free and paid text-message services. These services are generating high levels of engagement, providing strong leads for paid product offerings, and creating a new direct revenue stream for Advance’s newsrooms.

>> John Hassell, Senior Vice President and Editorial Director, Advance Local

11:25 a.m.-11:35 a.m.
What Machine Learning and Neural Networks Have To Do with Iltalehti

Perttu Kauppinen Alma Media's Iltalehti has developed a content management system that tells its journalists how many people will read their stories before they are published — investments in machine learning and predictive analytics that are paying off. The neural network that makes the predictions is based on 50,000+ published articles. Learn about next steps: ti ming of stories and how stories perform behind a paywall.

>> Perttu Kauppinen, Editor-in-Chief, Iltalehti, Alma Media

11:35 a.m.-11:45 a.m.
Print Innovation and the Art of the Possible at The New York Times

Michael Greenspon The New York Times believes print has a future if publishers are clear-eyed about it strengths in a multi-media environment and will share successful examples from their ecosystem such as a special section for kids, a crossword puzzle, a foldable version of the Constitution, and more. Key to print’s success surprise and delight readers.

>> Michael Greenspon, Global Head, NYT Licensing and Print Innovation, The New York Times

11:45 a.m.-11:55 a.m.
Takeaways and Wrap-Up

INMA will distill key learnings from today's module and preview what's coming up next.

11:55 a.m.-12:30 p.m.
Overtime

Our objective is to end by 11:55 a.m. Yet budget extra time for INMA as sessions and Q&A might go long.

Tuesday, May 26

Module 8: Business Model Innovation and Creating New Value

10.00 a.m.-12.30 p.m.
(New York time)

10:00 a.m.-10:05 a.m.
Introduction to Today's Module

Juan Se˜or Before, during, and after the coronavirus, there have been stand-out news brands that could imagine value creation as something more than profitability. They re-thought their mission. They created new measurements of success. They were able to make space that allows new products and services to flourish — sometimes disconnected from the legacy business. Those brands broke out in recent weeks with new products, new services, and new ways to engage their markets in the most chaotic environment possible. INMA presents these companies and their stories of innovation.

>> Moderator: Juan Señor, President, Innovation Media Consulting

10:05 a.m.-10:25 a.m.
Creativity in Crisis: How South China Morning Post Is Building On Its Strategy During COVID-19

Gary Liu Long before today’s pandemic, South China Morning Post aimed to open a second front for its brand: Beyond being a local English-language news brand for Hong Kong, SCMP aimed to be the English-language world’s portal to mainland China. Being that bridge is now more important than ever. In this presentation, learn how the South China Morning Post is doubling down on its strategy during COVID-19 and creating new value in the process.

>> Gary Liu, CEO, South China Morning Post

10:25 a.m.-10:45 a.m.
How To Turn Distribution From a Cost Center to An Asset

Cathrine Laksfoss Schibsted in Norway is aiming to turn distribution from being a pure cost to becoming an asset. As a result, the company is now delivering everything from fresh bread and juice to home delivery of e-commerce. The company recent launched a service whereby you can send a parcel from your own mailbox to any house in Norway using the newspaper distribution network.

>> Cathrine Laksfoss, CEO, Schibsted Distribution

10:45 a.m.-11:05 a.m.
The Next Big Bet: Wagering and Gaming

Michael Wilkins News Corp Australia has identified wagering as a business for growth, including affiliates Punters.com.au and Racenet.com.au. Learn the vision for this strategic bet, what's next, and where this initiative fits in the global context for wagering and gaming.

>> Michael Wilkins, Managing Director Sport, Gaming & Wagering, News Corp Australia

11:05 a.m.-11:25 a.m.
How to Become a Brand Embedded in Culture

Debby Krenek Newsday is undertaking a branding initiative of transforming from not only a “news and product” brand but to a brand embedded in culture. COVID-19 has accelerated that effort as the company builds on similar experiences by Red Bull and Marriott changing the way people think about their brand.

>> Debby Krenek, Publisher, Newsday Media Group

11:25 a.m.-11:45 a.m.
How SvD's Readers Lead the Way To a Digitally Profitable Position

Anna Careborg Readers are willing to pay for trustworthy quality journalism, especially in times of crisis. But have we transformed our businesses to be truly reader centric? In this session, learn about examples from Sweden's Svenska Dagbladet (SvD) of new and innovative thinking in the newspaper's plan to reach a digitally profitable position.

>> Anna Careborg, CEO and Editor-in-Chief, Svenska Dagbladet

11:45 a.m.-12:00 p.m.
Takeaways and Wrap-Up

INMA will distill key learnings from today's module and preview what's coming up next.

12:00 p.m.-12:30 p.m.
Overtime

Our objective is to end by 12:00 p.m. Yet budget extra time for INMA as sessions and Q&A might go long.

Thursday, May 28

Module 9: News Media Outlook 2021: What To Expect Next

Brought to you by

10.00 a.m.-12.30 p.m.
(New York time)

10:00 a.m.-10:05 a.m.
Introduction to Today's Module

Mark Challinor Everything literally did change in the COVID-19 shutdown: advertising evaporated overnight, digital engagement and subscriptions surged, employees shifted from in-office to work-from-home, cost structures and workforce structures changed, print as a platform came under new scrutiny, and e-commerce skyrocketed in importance. In this closing module, INMA aims to look on the other side of the health crisis and its economic ripple effects to identify the “new normal” for the news industry over the next 6-18 months.

>> Moderator: Mark Challinor, Executive Producer, INMA

10:05 a.m.-10:40 a.m.
Post-COVID Playbook: Seizing the Opportunity to Accelerate Digital Transformation

Lucy Kueng COVID-19 has been horribly painful. Display advertising and copy sales have contracted. Cord cutting has increased. Structural shifts have massively accelerated, and legacy players' digital transformation runways have shortened as a result. Some organisations are in survival mode and facing tough choices. But others may be lucky enough to capitalise on the golden opportunity this tough situation offers to accelerate digital transition. Cultures are unfrozen, people are expecting change. Organisations have already introduced new ways of working that would have been unthinkable a year ago. There will never be a better opportunity to reshape for a strong digital future, and this session will explore key priorities in doing this.

>> Lucy Küng, Senior Research Fellow, Reuters Institute, Oxford University

10:40 a.m.-10:50 a.m.
3 Trends In Digital Newsroom Transformation

Jacob Gjørtz How do you ensure that the digital transformation of your newsroom becomes a long-term benefit for your business, not just a change of technology? With COVID-19, the risk of making hasty decisions has increased. To avoid the technology pitfalls, get inspired by the key trends that are shaping digital transformation projects among news companies across the world.

>> Jacob Gjørtz, Vice President Marketing, Stibo DX

10:50 a.m.-11:30 a.m.
What Comes Next For News Media Companies

Maribel Perez Wadsworth Sandy Naude Espen Egil Hansen Eduardo Garces Having gone through 12+ weeks of right-sizing their business, shifting to work-from-home, re-forecasting revenues, connecting with communities like never before, and settling in for what appears to be a “new normal,” news media companies are seeing some vague light at the end of the tunnel. In this Q&A session with INMA leaders from Europe, North America, Latin America, and Africa, learn what media companies are prioritising in a three-, six-, and 12-month time horizon. How does this sync up with your company’s priorities? And what has changed for these companies that will never be the same again?

>> Eduardo Garces, General Manager, El Espectador
>> Espen Egil Hansen, Director of New Media Concepts, Schibsted
>> Sandy Naude, CEO Africa Community Media, Independent Media
>> Maribel Perez Wadsworth, President, USA Today Network | Gannett

11:30 a.m.-12:15 p.m.
News Media Outlook 2021: What’s Over the Horizon for Publishers

Earl J. Wilkinson Close out the World Congress with what has become an exclusive tradition: INMA CEO Earl J. Wilkinson’s outlook for the year ahead, unveiled for the first time. Part aggregation of World Congress, part aggregation of his global connections, Earl's Outlook presentation will aim to construct what a “new normal” looks like. What do publisher moves during the 2020 pandemic look like in the rear-view mirror, and what does that look moving forward? What ultimately will change after this disruptive period?

>> Earl J. Wilkinson, Executive Director and CEO, International News Media Association (INMA)

12:15 p.m.-12:45 p.m.
Overtime

Our objective is to end by 12:15 p.m. Yet budget extra time for INMA as sessions and Q&A might go long.


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