Agenda


Tuesday, October 6

Module 1: Best practices in audience development

10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator

Grzegorz Piechota Grzegorz (Greg) Piechota
Researcher-in-Residence, International News Media Association (INMA)


Key themes for this module

  • Where to find new users and how to attract them to your news Web site?
  • How to grow direct visits, manage social media, optimise search, and invest in paid marketing?
  • How to activate print subscribers to use your digital product?

Today's faculty

Kevin Young Jon Buckley Carolyn Adams
  • Carolyn Adams, Business Manager, Customer, New Zealand Herald, NZME, New Zealand
  • Jon Buckley, VP, Acquisition and Media, The Wall Street Journal, Dow Jones, United States
  • Kevin Young, Head of Audience, The Economist, United Kingdom

Tuesday, October 13

Module 2: Best practices in driving engagement and consideration

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • How to use high-interest events, such as the pandemic or election, to introduce your brand?
  • How to grow your e-mail database and use this channel to educate readers about the product and help them build a habit?
  • How to experiment with different paywall models and set-ups to drive consideration?

Today's faculty

Yves Schebesta Jaggi Shauna Plesmid Emilie Harkin
  • Emilie Harkin, Executive Director, Customer Growth, The Atlantic, United States
  • Shauna Plesmid, Director of Digital Marketing, Subscriptions, The Washington Post, United States
  • Yves Schebesta Jaggi, Head of Sales Intelligence and Development, Tamedia, Switzerland

Tuesday, October 20

Module 3: Best practices in converting subscribers

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • How to expose more readers to the registration or subscription offers?
  • How to design friction-less check-out flows?
  • How to study and experiment with pricing?

Today's faculty

TinaShe Makwende Gareth Lloyd Riske Betten David Eisman
  • David Eisman, Director, Subscriptions and Growth, Nine, Australia
  • Riske Betten, Digital Director, De Telegraaf, Mediahuis, Netherlands
  • Gareth Lloyd, Head of Research and Analytics, and TinaShe Makwende, Publisher, 24.com, Media 24, South Africa


Supported by



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