Retire the optimistic term “retention” and look the real beast in the eye: churn. It’s wasting your money, your time, your effort, and it is killing your growth. No more. A relentless focus on churn is the duty of every subscription news marketer.
The COVID bump brought hundreds of thousands of new digital subscribers across news brands. How long will they stay?
In this Master Class, INMA lines up top experts and media practitioners to share the latest evidence-based strategies and tactics in retention.
Imagine this: 3 live sessions and 6+ hours of benchmarks, frameworks, and best practices in data-informed onboarding, engagement, and fighting churn.
Apart from practical, hands-on presentations and fireside chats with the guest experts, INMA will invite participants to the virtual stage to share opportunities they discovered and workshop the quick wins.
How to engage new subscribers in the first key 100 days?
How to help readers develop a habit?
How to nurture value of subscription?
How to predict with AI who’s going to churn and when?
How to wake up sleepers?
How to save revenue lost by the payment failures?
Director of Research
Head of Analytics, CX and Business Operations
Singapore Press Holdings
Head of AI Engineering
Senior Vice President Marketing and Revenue
Subscription Marketing and Writing To Be Understood
Grzegorz (Greg) Piechota
The Wall Street Journal
Director, Subscriber Engagement & Retention
Telegraph Media Group
Senior Vice President Subscriptions
Head of Digital Subscription Marketing
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately two hours in duration. Each module will be held from 10:00 a.m. to 12:00 p.m. New York time (2:00 p.m.-4:00 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
News media company employees engaged in subscriber retention and engagement