Save the COVID bump gains with a state-of-the-art churn reduction program: Welcome, engage, and make the new subscribers stay forever

Onboarding sequences

Optimisation experiments

Churn propensity

Payment moments of truth

Welcome, engage, and fight churn

Retire the optimistic term “retention” and look the real beast in the eye: churn. It’s wasting your money, your time, your effort, and it is killing your growth. No more. A relentless focus on churn is the duty of every subscription news marketer.

The COVID bump brought hundreds of thousands of new digital subscribers across news brands. How long will they stay?

In this Master Class, INMA lines up top experts and media practitioners to share the latest evidence-based strategies and tactics in retention.

Imagine this: 3 live sessions and 6+ hours of benchmarks, frameworks, and best practices in data-informed onboarding, engagement, and fighting churn.

Apart from practical, hands-on presentations and fireside chats with the guest experts, INMA will invite participants to the virtual stage to share opportunities they discovered and workshop the quick wins.

Topics

How to engage new subscribers in the first key 100 days?

How to help readers develop a habit?

How to nurture value of subscription?

How to predict with AI who’s going to churn and when?

How to wake up sleepers?

How to save revenue lost by the payment failures?

Speakers

Patrick Appel

Patrick Appel

Director of Research
Piano

Fiona Chan

Fiona Chan

Head of Analytics, CX and Business Operations
Singapore Press Holdings

Michal Ciesielczyk

Michal Ciesielczyk

Head of AI Engineering
Deep.BI

Tor Jacobsen

Tor Jacobsen

Senior Vice President Marketing and Revenue
Schibsted Media

Anne Janzer

Anne Janzer

Author
Subscription Marketing and Writing To Be Understood

Grzegorz (Greg) Piechota

Grzegorz (Greg) Piechota

Researcher-in-Residence
INMA

Anne Powell

Anne Powell

Director, Engagement
The Wall Street Journal

Elaine Scott

Elaine Scott

Director, Subscriber Engagement & Retention
Telegraph Media Group

Selma Stern

Selma Stern

Senior Vice President Subscriptions
Business Insider

Mateusz Szaniewski

Mateusz Szaniewski

Head of Digital Subscription Marketing
Gazeta Wyborcza/Agora


Supported by









Agenda


Tuesday, June 16

Module 1: Know Your Churn To Strangle It

Click here for more information on this module


Tuesday, June 23

Module 2: Engage Readers So They Never Want to Leave

Click here for more information on this module


Tuesday, June 30

Module 3: Predict the Future, Save Revenue Today

Click here for more information on this module







Details


What is included in registration?

Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.

What is the format?

Each module will be approximately two hours in duration. Each module will be held from 10:00 a.m. to 12:00 p.m. New York time (2:00 p.m.-4:00 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.

What is the cost?

  • Members: US$395 for all three modules, inclusive of video recordings and presentations
  • Non-members: US$1,190, which is member pricing plus US$795, which includes one year of INMA membership

Who should attend?

News media company employees engaged in subscriber retention and engagement

Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

E-Mail me

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me

Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

E-Mail me

Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

E-Mail me