Agenda


Tuesday, December 1

Module 1: How to differentiate paid vs. free

10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator

Grzegorz Piechota Grzegorz (Greg) Piechota
Researcher-in-Residence, International News Media Association (INMA)


Key themes for this module

  • What is the value of differentiation of paying reader experiences?
  • How to use data to develop more relevant experiences?
  • How to set up metrics and workflows that support the work of cross-functional teams
  • What’s the business case for personalisation?

Today's classes

Gaurav Sachdeva Diaries of the Chief “Problem” Officer: Transformation of Product Thinking at Straits Times, The Business Times, and Lianhe Zaobao
Gaurav Sachdeva, Chief Product Officer, Singapore Press Holdings, Singapore

Martin Dowideit First Class Mail: Developing Premium Newsletters at Handelsblatt
Martin Dowideit, Head of Product, Handelsblatt, Germany

Ariane Bernard Mastering The Next Best Action: Balancing Conflicted Objectives of Advertising and Reader Revenue at The New York Times, Taboola, and Le Parisien
Ariane Bernard, Product Management Consultant, France and United States

Tuesday, December 8

Module 2: How to help people form habit

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • What habit-forming features should a publisher focus on?
  • How to grow engagement with a home page or a home screen?
  • What value do video and audio formats bring?
  • What are best practices in newsletters?

Today's classes

Louise Story Digital Subscriber Experience at the Wall Street Journal: How to Make Your Experience Special for (All) Readers
Louise Story, Chief News Strategist and Chief Product and Technology Officer, The Wall Street Journal, United States

Daniel Mussinghoff Read, Watch and ... Play to Win: New Experiences Driving Habit at Bild
Daniel Mussinghoff, Deputy Director, Bild Premium, Axel Springer, Germany

Karl Oskar Teien Rethinking user habits: How Aftenposten is building a front page optimised for time well spent
Karl Oskar Teien, Product Director, Aftenposten/Schibsted Subscription News, Norway

Tuesday, December 15

Module 3: Best practice in product development

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • How to listen to customers?
  • How to prototype, test and release new products?
  • How to measure product market fit?
  • How to organise for efficient product development?

Today's classes

Utkarsh Arora Think Fit: Metrics, Frameworks and Structures for the Subscription Product Development at the Economic Times
Utkarsh Arora, Group Product Manager, The Economic Times, Times Internet, India

George Frederick Customer Discovery: User Experience Research at Advance Local
George Frederick, Senior Director, User Experience and Design, Advance Local, United States

Debora Pradella Making of a Super App: Mobile Product Development at Zero Hora
Debora Pradella, Digital Product Manager, GauchoZH, Grupo RBS, Brazil


Supported by



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