10:00 a.m.-12:30 p.m.
(New York time)
Master Class moderator
Grzegorz (Greg) Piechota
Researcher-in-Residence, International News Media Association (INMA)
Key themes for this module
- What is the value of differentiation of paying reader experiences?
- How to use data to develop more relevant experiences?
- How to set up metrics and workflows that support the work of cross-functional teams
- What’s the business case for personalisation?
Diaries of the Chief “Problem” Officer: Transformation of Product Thinking at Straits Times,
The Business Times, and Lianhe Zaobao
Gaurav Sachdeva, Chief Product Officer, Singapore Press Holdings, Singapore
First Class Mail: Developing Premium Newsletters at Handelsblatt
Martin Dowideit, Head of Product, Handelsblatt, Germany
Mastering The Next Best Action: Balancing Conflicted Objectives of Advertising and Reader Revenue at The New York Times, Taboola, and Le Parisien
Ariane Bernard, Product Management Consultant, France and United States