Agenda


Tuesday, December 1

Module 1: How to differentiate paid vs. free

10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator

Grzegorz Piechota Grzegorz (Greg) Piechota
Researcher-in-Residence, International News Media Association (INMA)


Key themes for this module

  • What is the value of differentiation of paying reader experiences?
  • What are the differences between paid and free?
  • Is differentiation about content, layout, features, competence factors, or something else?
  • How does one measure ROI and KPIs?

Tuesday, December 8

Module 2: How to help people form habit

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • What habit-forming products should a publisher focus on?
  • What value does personalisation bring, and what are the range of tech possibilities?
  • What are best practices for newsletters, push notifications, and text messaging?
  • How to differentiate the app experience from the Web experience?

Tuesday, December 15

Module 3: Best practice in product development

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • What is best practice in user experience for payment flows?
  • Prototyping new products
  • The development of products: productising and releasing, then optimising
  • How to listen to readers and constantly improve the product


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