News media companies have recently built up their data strategies with limited objectives. That is quickly changing.
Changes in privacy and security, the third-party cookie's impact on the advertising ecosystem, and cost-driven needs for new efficiencies are forcing a re-think to tie data more closely to broader business objectives.
Across 3 live sessions and 7+ hours of programming, learn from INMA how data strategies are emerging from market changes. Get a peek at the real story behind personalisation and how first-party data becomes the new oil for digital advertising.
There is even a COVID angle to data: With smaller companies as a result of the lockdowns and downturn, how to accelerate automation for marketing, sales, and other functions?
STRATEGIES AND PLAYBOOKS
What do you want data to achieve for your company?
Where does data sit organisationally?
The path to use data for more automation
Where emergence of privacy and security sits with your data strategy
AUDIENCE AND CONTENT
What steps need to be taken to get to true personalisation?
Authenticated audiences: best practices to register and log in
How to use data to design your products
What zero-party data can creatively be captured and how it is used
Differentiating between subscriber and non-subscriber interactions and experiences
How third-party cookie disappearance is impacting what data gets shared with advertisers
First-party data applications (i.e., content consumption) to advertising sales
The emergence of creative audience segments
What contextual advertising starts to look like in the advertising mix
How to build data that is more precise and automated for higher performance with advertisers
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time (2:00 p.m.-4:30 p.m. GMT). Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
Senior managers, data managers, advertising managers, audience development managers