Agenda


Thursday, September 10

Module 1: Data Strategies and Playbooks

10:00 a.m.-12:30 p.m.
(New York time)

Master Class moderator

Earl J. Wilkinson Earl J. Wilkinson
Executive Director and CEO, International News Media Association (INMA)


Key themes for this module

  • What do you want data to achieve for your company?
  • Where does data sit organisationally?
  • Where is data in the culture of your company? Where do you want it to be?
  • What KPIs or benchmarks or signals might you share that would help peer publishers?
  • How are you democratizing access to data?
  • The path to use data for more automation
  • Where emergence of privacy and security sits with data strategy
  • What are the practicalities of getting from where you were to where you want to be from people, mindset, and skill sets perspectives?
  • What you need more of and less of in your data lake

Thursday, September 17

Module 2: Audience and Content Applications for Data

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • What steps need to be taken to get to true personalisation?
  • Authenticated audiences: best practices to register and log in
  • What zero-party data can creatively be captured and how is it used
  • Differentiating between subscriber and non-subscriber interactions and experiences
  • Useful and useless data to inform newsrooms
  • How to use data to design your products
  • How to use data and algorithms to drive a true one-to-one experience
  • Overcoming CMS and presentation layer deficiencies

Thursday, September 24

Module 3: Advertising Applications For Data After the Third-Party Cookie

10:00 a.m.-12:30 p.m.
(New York time)

Key themes for this module

  • How third-party cookie disappearance is impacting what data gets shared with advertisers
  • First-party data applications (i.e., content consumption) to advertising sales
  • The emergence of creative audience segments
  • Inside Google’s privacy sandbox and the potential impact for publishers
  • What contextual advertising starts to look like in the advertising mix
  • How to build data that is more precise and automated for higher performance with advertisers
  • How to close the gap with Facebook and Google

Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

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Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

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Madhavi Sekhri

Head - South Asia Division
Tel.: +91 99716 00632

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Ana Gutierrez

Directora Regional Latinoamérica
Tel.: +503 7986 7383

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