How to develop a growth playbook for media subscriptions: brainstorming and showcasing new ideas, toolkits, and road maps

Summit

Two days of best practices in how to acquire and retain subscriptions, brainstorming ideas with the world’s best, showcase projects, and taking home new ideas, toolkits, and road maps.

Study Tour

Go deeper into digital media subscriptions with in-person visits in Manhattan to hear the practitioner view behind subscription pricing, triggers, technology (and culture).

Workshops

Join INMA experts on digital subscriptions for "ask us anything" workshops. Designed for those new to media and subscriptions, all Summit registrants are welcome.

Key Themes

Dynamic paywalls

Segmentation

Bundling and unbundling

Customer data platforms

Subscriptions vs. memberships

Flow optimisation

Acquisition and retention

Bundle design

New features or products

Where Google + Facebook can help

Tech systems that work

Content locks

Freemium vs. meter vs. hybrid

Subscription triggers

Emerging subscription KPIs

Onboarding plans

What to Expect

The INMA Media Subscriptions Week is the deepest dive into the state of digital subscriptions in the news industry today.

This represents INMA's third annual subscriptions summit following wildly popular events in London and Stockholm.

Take away practical case studies from peer media companies, connect with peers in the media subscriptions space, and better understand where tech and solution providers can help.

Augment the Summit with practical workshops and a study tour of Manhattan subscription innovators.

Confirmed Speakers

Martin Jönsson

Head of Editorial Development
Dagens Nyheter/ Bonnier News
Sweden

Miki Toliver King

Chief Marketing Officer
The Washington Post
United States

Thales Teixeira

Professor of Marketing, Author
“Unlocking the Customer Value Chain”
United States

Suzi Watford

Chief Marketing Officer
The Wall Street Journal
United States

Mark Campbell

Chief Marketing Officer
Tribune Publishing
United States

Patrick Tornabene

Vice President, Audience Development & Analytics
Newsday Media Group
United States

Monica Ray

Executive Vice President, Consumer Marketing and Revenue
Condé Nast
United States

Ann Poe

Senior Director, Digital Consumer Revenue
Advance Local
United States

Louise Story

Chief News Strategist and Chief Product and Technology Officer
Wall Street Journal
United States

Jon Buckley

Vice President, Membership and Media
Wall Street Journal
United States

Geoff Ramsey

Co-Founder and Chief Innovation Officer
eMarketer
United States

Anita Zielina

Director of News Innovation and Leadership
Craig Newmark Graduate School of Journalism
United States

Peter Gelb

General Manager
Metropolitan Opera
United States

Dietmar Schantin

Founder and CEO
Institute for Media Strategies
London, United Kingdom

Neil Katz

Global Head of Content and Subscriptions
The Weather Channel, IBM
United States

Julia Beizer

Chief Product Officer
Bloomberg Media
United States

Yasmin Namini

Consultant, Ex-Chief Consumer Officer
New York Times
United States

Marius Thorkildsen

Brand Manager
Aftenposten
Norway

Anntao Diaz

Head of Google Surveys for Publishers
Google
United States

Barbara Sarti

Spanish Speaking LATAM Product Partnerships lead, Google Mexico
Google
Brazil

Patrick Appel

Director of Research
Piano
United States

Alice Bradbury

General Manager, Marketing
The Australian
Australia

Tomas Czwitkovics

Product Manager, Digital Subscriptions
Petit Press
Slovakia

Deborah Henley

Editor/Vice President and Executive Editor
Newsday Media Group
United States

David Rubin

Chief Marketing Officer
New York Times
United States

David Grant

Program Manager
Facebook Journalism Project
United States

Kunle Campbell

E-commerce growth advisor
2X eCommerce
United Kingdom

Lauren Bertolini

Chief Product Officer
The Daily Beast
United States

Josh Awtry

Senior Director, Content Strategy
Gannett
United States

George Brock

Professor of Journalism
City, University of London
United Kingdom

Idalmy Carrera-Colucci

Senior Director
Editorial Ops, Tribune Publishing Company
United States

Catarina Carvalho

Editor-In-Chief
Diário de Notícias
Portugal

Peter Doucette

Managing Director Telecom, Media & Technology
FTI Consulting
United States

Emily Goligoski

Head of Audience Research
The Atlantic
United States

Lamar Graham

Vice-President Content for Digital Consumer Revenue
Advance Local
United States

Sean Gupta

Senior Vice President, Strategy & Business Operations
BET Networks/Viacom
United States

Marc Isler

Chief Revenue Officer
Digital Paid Media at Tamedia
Switzerland

Steve Lok

Global Head of MarTech
Freshfields Bruckhaus Deringer
United Kingdom

Wiebke Meeder

Head of Subscription Growth
Der Spiegel
Germany

Yasmin Namini

Consultant Ex-Chief Consumer Officer
New York Times
United States

Amalie Nash

VP Local News and Audience Development
Gannett
United States

Dan Oshinsky

Founder
Inbox Collective
United States

Grzegorz (Greg) Piechota

Researcher-in-Residence
INMA
United States

Nicki Purcell

Chief Executive Officer
Lifeblue
United States

Selma Stern

Senior VP Consumer Subscriptions
Business Insider
United States

Tone Tveøy Strøm-Gundersen

Managing News Editor
Aftenposten
Norway

Laurie Truitt

VP Digital Consumer Marketing
Gannett
United States

Robert Whitehead

Director
McPherson Media Group
Australia

Earl Wilkinson

CEO
International News Media Association
United States

Venue

Etc. Venue

360 Madison ave., 5th Floor

Etc. is a just-opened premier event venue at 360 Madison Avenue near Grand Central Station and Rockefeller Center in the heart of New York.

Use the comfortable, modern Etc. to connect with INMA colleagues in a setting of great artwork, "brain" food, and professional services that will make your Subscriptions Summit experience valuable.

The nearby Lotte New York Palace is the recommended hotel for the Subscriptions Summit.

MORE DETAILS

Who Attends

The INMA Media Subscriptions Week is designed for audience, digital, and editorial professionals focused on growing digital subscriptions and engaging/retaining subscribers at news media companies.

Ready to add your name to the list?


REGISTER NOW

Media Subscriptions Week Sponsors

Coming soon! Contact INMA on sponsorship opportunities for Media Subscriptions Week.

Questions? Contact us

Katy King

Event Manager
Tel.: +1 972 787-8167

E-Mail me

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me