Monday of Seminars

Consumer Revenue Symposium & Reinventing Advertising Summit

Monday, 5 October

Radisson Blu Royal Hotel 8 Golden Lane, Dublin

Leading up to the European News Media Conference. Meet with industry peers during one of pre-conference seminars:

Consumer Revenue Symposium hosted by Mather Economics to share latest learnings and insights into consumer revenue.

Reinventing Advertising Summit where advertising executives will share their ideas for a new era in advertising; with a special focus on how to deal with advertising in the age of pandemics.

Consumer Revenue Symposium

Radisson Blu Royal Hotel 8 Golden Lane, Dublin

The Consumer Revenue Symposium, hosted by Mather Economics, is one of two parallel seminars leading up to the European News Media Conference. Join us for the latest learnings and insights into consumer revenue.



How Expressen Went from 0 to 70,000 Subscribers in a Year

After studying others’ success and mistakes, the team at Sweden’s popular news brand Expressen set high, seemingly unattainable goals. They prioritized their ideas to focus on the needed efforts to quickly catch up to their competitors and create a source of digital reader revenues. The close cooperation between editorial, analytics, tech, and commercial allowed the team to make smart decisions supported by data, setting them on a steady trajectory toward their goal. Learn how they went from 0 to 70,000 subscribers in one year.

Speaker
Johanna Odlander
Johanna Odlander
Head of Digital Subscriptions, Expressen, Sweden

James: Your Digital Butler Driving Subscription Growth Using AI

“James, your digital butler” is an AI technology developed collaboratively by The Times and their technology provider. James served more than 100,000 subscribers of The Times with individualised newsletters compiled from the content of a daily edition. Eighteen optimisation algorithms were developed and tested: time optimisation, content recommendation, and format optimisation, including innovative bandit-driven next best action communications. The Times observed 49% churn reduction among subscribers using James.

Speaker
News UK, UK
News UK, UK

Zetland's Member-Get-Member Campaign

Throughout its four-year existence as a daily digital newspaper, Zetland has tried several forms of marketing, including Facebook ads, events, outdoor, and television commercials. Results have been mixed. In 2018, data showed that more than 40% of its members attributed their membership to “word-of-mouth.” They decided to work strategically with referral marketing and, based on data and experiences from a test campaign, planned a membership drive using tools from modern political campaigns and leaders in community marketing from other industries. Learn how Zetland went from being just short of its goal in number of subscribers to surpassing that goal and becoming financially stable.

Speaker
Lea Korsgaard
Lea Korsgaard
Co-founder and Editor-in-Chief, Zetland, Denmark

Reaching For it All – Insights Leading to Subscriber Growth and Revenue Increase

Helsingin Sanomat's strategic target is to reach 300,000 digitally active subscribers by 2023 (with an average annual ARPU of at least 180€) to "win the digital transformation." That means becoming independent of print revenue by that time while still sustaining, at the very least, the current level of content costs of quality journalism in a small language area (Finnish is spoken by only 5.5 million people globally). They are on the right path. Learn how they’ve done so far and what’s next in this journey.

Speaker
Kaisa Aalto
Kaisa Aalto
Head of Strategy and Business Development, Helsingin Sanomat, Finland

Why The Telegraph's Subscription Strategy Success is Written in the STARS

Hear how The Telegraph aims to get 1 million paying subscribers from a pool of 10 million registered users by the end of 2023.

Speaker
Dan Silver
Dan Silver
Head of Digital Publishing, Telegraph Media Group, UK

Redefining News Experience in the Age of Attention Wars

The competition for our readers’ attention is escalating streaming wars, podcast wars, and online games wars. Publishing great content is no longer enough to acquire and retain subscribers; new content discovery and regular engagement are key challenges. A new report of the INMA Readers First Initiative dives into personalised subscriber experiences. It looks at what differentiates the experience of a news subscriber and a free visitor, and offers a survey of new designs, features, and tools that engage readers in meaningful ways.

Speaker
Grzegorz Piechota
Grzegorz Piechota
INMA Research-in-Residence, UK

Reinventing Advertising Seminar

The Irish Times, 24-28 Tara Street, Dublin


The Irish Times Partnership Model

One of the media industry’s success stories in terms of protection and growth of revenue is the partnership model at The Irish Times, which has incorporated native, experiential, digital, print, and audio. In this presentation, learn more about the partnership model and what it has meant for campaigns with FitBit, Land Rover, and others.

Speaker
Eimear Moran
Eimear Moran
Media Solutions Director, The Irish Times, Ireland

Amedia: How We Utilised Subscription Data for Our Advertising Business

Norwegian regional publisher Amedia is well known for creating a scalable digital subscription machine for its 70+ local newspapers throughout the country. Yet behind that success is a data infrastructure and a cultural plan to democratise access to the data that continues to drive the company’s subscription success – nationally and at the local level. Now they’ve followed that up by using their subscriber data for their advertising business.

Speaker
Pål Nedregotten
Pål Nedregotten
Executive Vice President VP Amedia, Norway

Diar: Offering Advertisers a Whole New Marketplace for Buying Digital ad Formats

Amedia and Aller Media create a new marketplace for Norwegian advertisers and become one of the largest players in the digital advertising market. DIAR will, among other things, provide high and more targeted digital coverage in a short time, it will create security and a a good environment for advertisers.

Speaker
Kathrine Saastad
Kathrine Saastad
CEO, Diar, Norway

Brainsnack Presentations

Rapid-fire, seven-minute presentations of case studies on growing advertising revenue.

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Questions? Contact us

Tom Corbett

Head of European Division
Tel.: +32 486 37 13 36

E-Mail me