Spotify is a subscription-based digital music service that gives you
access to millions of songs. They were the first to master the art of digital subscriptions long
before news media or Netflix came even close. Learning subscriptions from a company outside the news
Name to be confirmed, Spotify
Ouest-France has 40 original programmes and more than 2,450 podcasts on its platform. Per month, it
receives 450,000 plays; one year ago, that was just 100,000 plays. Ouest-France’s audio-audience is
growing fast. Learn how they created a strategy for growth.
Zetland’s mission is to make it easier, more convenient, and more appealing to follow world events
through a less-is-more approach that focuses on carefully curated, quality journalism. However, in
2017, during their sophomore year as daily digital newspaper, they noticed members were struggling
to find the time to read the long-form articles during a busy daily life. Zetland’s podcast
journalism was born. Hear how they managed to battle churn with their new audio strategy.
Voice technology will undoubtedly change how people get their news, what they expect of it, and what
they want from providers like the BBC, which is why we’re taking it seriously. The interactive BBC
News service is the result of months of prototyping, regular user testing and iteration.
BBC News, UK
The VG team made the bold statement that they wanted to create a product that was ahead of
technology. In coming years, smart speakers will probably play a huge part in people’s daily lives.
To maintain VG’s position as the No. 1 destination for news in Norway, they believe it is crucial to
stay ahead of technology and provide news on platforms people use or will use in the future.