Is Audio-first the new Video-first?
How Spotify Masters the Art of Audio Subscriptions
How Spotify Masters the
Art of Audio Subscriptions
Spotify is a subscription-based digital music service that gives you access to millions of songs.
They were the first to master the art of digital subscriptions long before news media or Netflix
came even close. Learning subscriptions from a company outside the news media industry.
Podcasts Wall of Ouest-France
Ouest-France has 40
original programmes and more than 2,450 podcasts on its platform. Per month, it receives 450,000
plays; one year ago, that was just 100,000 plays. Ouest-France’s audio-audience is growing fast.
Learn how they created a strategy for growth.
Zetland's Shift to Audio (-first)
Zetland’s mission is to
make it easier, more convenient, and more appealing to follow world events through a less-is-more
approach that focuses on carefully curated, quality journalism. However, in 2017, during their
sophomore year as daily digital newspaper, they noticed members were struggling to find the time
to read the long-form articles during a busy daily life. Zetland’s podcast journalism was born.
Hear how they managed to battle churn with their new audio strategy.
BBC News on Smart Speakers: “Alexa, Give Me BBC News”
Voice technology will
undoubtedly change how people get their news, what they expect of it, and what they want from
providers like the BBC, which is why we’re taking it seriously. The interactive BBC News service
is the result of months of prototyping, regular user testing and iteration.
VG News — A Unique Multifunctional Product
The VG team made the
bold statement that they wanted to create a product that was ahead of technology. In coming years,
smart speakers will probably play a huge part in people’s daily lives. To maintain VG’s position
as the No. 1 destination for news in Norway, they believe it is crucial to stay ahead of
technology and provide news on platforms people use or will use in the future.