The INMA European News Media Conference is where European media executives gather for a passionate and creative look at the changing revenue and brand dynamics impacting the relationship between content and audiences. This year, there’s a special emphasis on how tech (innovation) can help the media in their growth strategy. Learn the latest from European media companies in this 49th annual event.
Enjoy a drink and canapés with old and new INMA friends at the old Irish Times building in Fleet Street. Now called Medley, it’s a super-stylish and cool private dining and party venue in the heart of Dublin.
Grab your badge, your morning coffee and mingle with fellow participants before the 9 o’clock kick-of the 49th European News Media Conference.
Amid a new pandemic, we now see the very important role our media play in the Covid19-times. Schibsted’s news media have seen huge amounts of traffic to all of the websites as well as a very high conversion rate to digital subscriptions.
There is a major shift happening in the online advertising world. If you're a Firefox or Safari user, you will already be aware of it. Firefox and Safari now block third-party cookies in their browsers. So, what will happen if other, more popular, browsers follow suit? The answer is simple: the programmatic advertising landscape will crumble into a wasteland. If we don't start thinking about this soon, publishers, brands, and marketers will find themselves standing in the middle of a pile of smoking debris, wondering what just hit. Here’s what we can do to prevent this.
In response to increasing limitations placed on the sharing of third-party user data, Ekstra Bladet and its publisher JP/Politikens Hus developed the Relevance platform, which enables media agencies and advertisers to reach their target audiences on mobile devices despite third-party data-blocking in Safari and other browsers.
A traditional tabloid
newsroom has different
needs than a revenue-driven commercial department.
But at the end of the day they both want the same things:
Due to a growing need for good data, privacy and GDPR, and a techno-optimistic organization, Aller Media took matters in their own hands and made Xavier, a solution that allows them to personalise any part of their sites in real time, based on the user’s behaviour and guided by editorial or commercial needs. They track, store and process their own data, and have full control of the core parts of their systems. Showing the right content without wasting valuable space means balancing a combination of editorial needs and automation, both working toward increasing user engagement.
In June 2019, Mediahuis
launched MH Data
Studio, a dedicated team of data-scientists. By
combining and using all the expertise and knowledge about Mediahuis’ readers, MH Data Studio aims
to create qualitative audience segments that generate better and more relevant campaigns. The
reader gets to see relevant ads and the campaign results of the advertiser benefit from it. This
way, Mediahuis strives to be 100% client-centric, both towards its surfers as towards its
advertisers.
Continuous Scroll was
born out of a wish to find new ad spaces as this commodity was starting to become scarce on its
fully booked start pages. The implementation of this tool resulted in new ways to bring in more
customers with increased sales for both Bonnier News Brand Studio and its publishers. The
development of the tool also contributed to closer collaboration with the editors, as the
development work provided new lessons which both the editorial and commercial side of the business
could benefit from.
Alma Media's Iltalehti has developed a content management system that tells its journalists how many people will read their stories before they are published – investments in machine learning and predictive analytics that are paying off. The neural network that makes the predictions is based on 50,000+ published articles. Learn about next steps: timing of stories and how stories perform behind a paywall.
How Spotify Masters the Art of Audio Subscriptions Spotify is a subscription-based digital music service that gives you access to millions of songs. They were the first to master the art of digital subscriptions long before news media or Netflix came even close. Learning subscriptions from a company outside the news media industry.
Ouest-France has 40
original programmes and more than 2,450 podcasts on its platform. Per month, it receives 450,000
plays; one year ago, that was just 100,000 plays. Ouest-France’s audio-audience is growing fast.
Learn how they created a strategy for growth.
Zetland’s mission is to
make it easier, more convenient, and more appealing to follow world events through a less-is-more
approach that focuses on carefully curated, quality journalism. However, in 2017, during their
sophomore year as daily digital newspaper, they noticed members were struggling to find the time
to read the long-form articles during a busy daily life. Zetland’s podcast journalism was born.
Hear how they managed to battle churn with their new audio strategy.
Voice technology will
undoubtedly change how people get their news, what they expect of it, and what they want from
providers like the BBC, which is why we’re taking it seriously. The interactive BBC News service
is the result of months of prototyping, regular user testing and iteration.
The VG team made the
bold statement that they wanted to create a product that was ahead of technology. In coming years,
smart speakers will probably play a huge part in people’s daily lives. To maintain VG’s position
as the No. 1 destination for news in Norway, they believe it is crucial to stay ahead of
technology and provide news on platforms people use or will use in the future.
During a campaign to
celebrate Kleine Zeitung’s 115th anniversary, the aim was to reach out to existing as well as
potential subscribers, with the intention to gain personal data. This multichannel campaign was a
collaborative effort between various in-house departments, which worked together to create the
texts, concepts, and visual features to be used in these strategies.
From football leaks to the Panama papers and other campaigns, the EIC has proven that large collaborative projects across a continent can work. In a passionate plea, Stefan explains how and why this works, and what the future may hold for European-wide journalistic collaborations amid economic turmoil and health pandemics.
Is there a business in Apple News, Facebook, and other third-party players to which news media might sell licenses for their content? What are the advantages? The pitfalls?
Are newspaper designers ready for the new internet? How can they operate in a user-involved creation?
In this briefing for INMA members, hear about the priority issues in the publisher-platform relationship and how the issues are being addressed across a global landscape.
In December 2018, “your
weekend” – Poland’s longest-running and most-read adult magazine, went up for sale on Poland’s
eBay, Allegro.pl.
With the help of Mastercard and BNP Paribas, Poland’s biggest and most liberal news portal –
Gazeta.pl – decided to buy it. They published the last-ever edition, promoting diverse narratives
of gender equality.
The campaign organically reached 4.5 million people and generated 25 million media impressions
(Poland’s adult population is 28 million), according to media monitoring services.
Adria media group wanted
to raise awareness on sustainability issues in the country, but also engage people to take action
in spreading the good news and participate in a one-day major event. The campaign objectives were
to:
Funke Media developed
their own analysis to identify content topics which work well or less well, whose output we should
increase or review, in the areas of reach, paid content and retention through full-text topic
modeling of all articles. The methodology is based on various text clustering techniques and finds
finer topic groups than internal resorts, sections or tags allow.
The objective of this
campaign was to find an appropriate way to pay tribute to 50 years of Berlin Fernsehturm - one of
the best-known landmarks of Berlin - and find a perfect advertising fit. Last but not least: Along
the way we got ambitious enough for a world record.
In print and online, NWZ
called on readers to create insect-friendly areas and to report the number of square metres of
their insect-friendly areas in the garden, on the company premises, on the edge of the sports
field, or on the balcony. This call was accompanied by a total of 31 weekly topic pages in the
printed NWZ with tips on how to create insect-friendly areas, with reports on the topic and
information about and from the insect world. The project addressed a current, relevant topic (save
the planet and environment), encouraged participation, promoted a sense of community among readers
and users, highlighted developments and successes, and delivered high-quality content.
Børneavisen, a Danish
print newspaper for children aged 9-12 with 24 pages published every week, wanted to make an
easily accessible online universe for our readers to engage with the editorial content in the
printed newspaper.
