What every publisher needs to know next about advertising sales in fast-evolving times
Advertising sales via first-party data
Incentivise sales reps
Servicing SMBs
Best practices in advertising sales
A practical, executive-level overview of trends and best practices for advertising sales in the year ahead
After 8+ months of COVID-19, what does the next year start to look like? Where do we shift sales resources next as we make bets on rising accounts?
In this Master class, we will look at how publishers organise their sales team compensation when advertising sales moves to long-term relationships with advertisers and what skill sets are needed from your advertising team. Or is everything moving to self-service advertising where the client does everything themselves and there is no sales team?
After months of messaging focused on empathy and support, do we double down or evolve? In this Master Class, learn what the advertising playbook for 2021 looks like.
Topics
Market trends, strategies, and what 2021 looks like
The prognosis for next year, self-service advertising, new business models
Selling advertising in a changed market
Best practices: multi-channel products supporting ad sales, partnership models, native advertising
Data analytics in advertising
Targeting emotional context, selling first-party audience segments, leveraging subscription data for ad sales, the impact of third-party cookie demise
Market trends, strategies, and what 2021 looks like
The prognosis for next year, self-service advertising, new business models
Selling advertising in a changed market
Best practices: multi-channel products supporting ad sales, partnership models, native advertising
Data analytics in advertising
Targeting emotional context, selling first-party audience segments, leveraging subscription data for ad sales, the impact of third-party cookie demise
Speakers
Job van den Berg
Data Strategy Director, DPG Media
The Netherlands
Gustaf Eriksson
Head of Business Intelligence
Norway
Dr. Augustine Fou
Advertising Consultant
Marketing Science Consulting Group
United States
Kunal Gupta
CEO
Polar
Canada
Håkan Hamrin
Head of Programmatic
Stampen Media, Sweden
Preetinder Kaur
Head of Brand Solutions
The Hindu Group, India
Pietari Korhonen
Head Of News Media & Lifestyle
Sanoma Media Finland, Finland
Thomas Lue Lytzen
Head of Product Development & Insights
JP/Politikens Hus, Denmark
Mickaela Lusignan
Regional Digital Director
USA Today Network/LOCALiQ, United States
Kendell Timmers
VP Data & Insights (Growth & Advertising)
The New York Times, United States
Christian Thu
VP Advertising Sales
Amedia, Norway
Robert Witteman
Senior Marketing Analyst
NRC Media, The Netherlands
Agenda
Tuesday, November 10
Module 1: Market trends, strategies, what 2021 looks like
Click here for more information on this module
Thursday, November 12
Module 2: Selling advertising in a changed market: best practices and case studies
Click here for more information on this module
Tuesday, November 17
Module 3: Data analytics in advertising
Click here for more information on this module
Details
What is included in registration?
Your registration includes the live presentation, the video recordings of the presentations, and the speaker’s presentation if they are willing to share.
What is the format?
Each module will be approximately 2.5 hours in duration. Each module will be held from 10:00 a.m. to 12:30 p.m. New York time. Conducted in the Zoom ecosystem, you will have an opportunity to ask questions of all presenters.
What is the cost?
- Members: US$395 for all three modules, inclusive of video recordings and presentations
- Non-members: US$1,190, which is member pricing plus US$795, which includes one year of INMA membership
Who should attend?
Advertising executives and sales reps and those overseeing advertising strategy