Red Study Tour of New York

The New York Study Tour consists of two separate Study Tours (Blue and Red) that feature two fast-paced days of visits to leading media and technology companies who are shaping the future of both print and digital publishing.

As of March 26, 2019, both Study Tours are sold out.

Please contact INMA to be put on a waiting list.

View the agenda for the Blue Study Tour of New York.


Red Study Tour Agenda


May 13

The first day of the Study Tour will consist of insider updates from four of the biggest legacy-media brands.

The Journal always has led the way among global publishers in charging for access to its valuable content. Consequently, it has developed some of the most sophisticated and effective subscription-sales protocols in the industry. We will visit with the architects of the subscription program, which achieved nearly 20% year-over-year growth in 2018.

Executive Vice President and Chief Marketing Officer, The Wall Street Journal

Suzi Watford

The USA Today Ad network reaches more than 123 million consumers per month in the United States through 565 daily and weekly print products and their associated digital media. The company has captured a wealth of consumer data that informs everything from its content strategy to its subscription programs. Executives at the newly opened state-of-the art New York advertising office will discuss best practices for ad sales for both legacy and digital media.

President, USA Today Network

Maribel Perez Wadsworth

President, USA Today Marketing Network

Kevin Gentzel

No legacy broadcaster has embraced Over The Top TV as avidly as CBS, the first mover in broadband-delivered programming among the major US brands. The company has attracted more than 2.5 million subscribers to a service launched in 2015 to provide Netflix-style access to all of its programming. Now, it is launching separate 24/7 OTT local news channels in each of the major metro markets where it owns TV stations.

Executive Vice President and General Manager, CBS News Digital

Christy Tanner

Executive Vice President and General Manager, Local Digital Media, CBS News

Adam Wiener

The Times has transitioned from a print-based advertising model to an audience-funded digital business. Digital now delivers 62% of the company’s revenues. Even though the company has recruited some 3 million digital subscribers, it continues to innovate in print. Top executives will tell us how they did what they did — and what they plan to do next.

Global Head, NYTLicensing and Print Innovation, The New York Times

Michael Greenspon

Executive Director of Puzzles, The New York Times

Eric von Coelln


May 14

The second day of the study tour will feature insights from native digital publishers and technology pioneers. Additional companies will be identified as their participation is confirmed. provides the software platform that runs audience-revenue programs for a growing number of publishers. The presentation at the company's headquarters at the iconic World Trade Center will provide an overview of strategies, trends and best practices for building audience revenues.

CEO, Piano

Trevor Kaufman

Google is the most diversified and most powerful digital media company. It conducts 77% of the world’s searches, supplies the operating systems for 88% of the world’s mobile devices, serves 41% of global digital advertising and provides video to 33% of the global Internet users via YouTube.

Global Partnerships , News and Publishing, Google

Medha Vedaprakash

With more than 2 billion monthly active users, Facebook is the world’s largest social media network. Beyond the flagship brand, the company owns WhatsApp, Messenger, Instagram and Oculus. In addition to discussing best practices for creating content and building audiences on their myriad platforms, Facebook executives will explain initiatives they have undertaken to support publishers producing quality journalism.

As the analytics partner for more than 50,000 media sites around the globe, Chartbeat tracks what people are reading on a second-by-second, pixel-by-pixel basis on each site, page and article. Executives of the company will share best practices for building and retaining audience.

Launched in 2012, Skift has grown into the biggest B2B brand covering the global travel industry. The company was built on lessons learned by founder Rafat Ali, who is one of the visionary pioneers of digital publishing. In addition to describing Skift's multi-threaded revenue model, Ali will offer his thoughts on the future of digital publishing.

CEO and Founder, Skift

Rafat Ali


Study Tour Leader

Robert Whitehead

Robert Whitehead Photo

A former top executive at Fairfax Media, Robert is long-time INMA director and self-styled “Disruptionist.” After serving as Editor of the Sydney (Australia) Morning Herald, he moved into sales and marketing for Fairfax Media before embarking on various consulting and start-up ventures. He lives in Sydney.