The New York Study Tour consists of two separate Study Tours (Blue and Red) that feature two fast-paced days of visits to leading media and technology companies who are shaping the future of both print and digital publishing.

Download the Red Study Tour Guide

Red Study Tour Agenda


May 13

7:45 a.m.-8:15 a.m.

Check in and pick up your registration badge and programme for the study tour. We will begin loading buses at 8:15 a.m. for our first stop at the Wall Street Journal.

Westin Times Square Hotel
270 West 43rd Street
Lower Lobby

8:30 a.m.
Bus to The Wall Street Journal
9:00 a.m.-11:00 a.m.

The Journal always has led the way among global publishers in charging for access to its valuable content. Consequently, it has developed some of the most sophisticated and effective subscription-sales protocols in the industry. We will visit with the architects of the subscription program, which achieved nearly 20% year-over-year growth in 2018.

The Wall Street Journal
1211 Avenue of the Americas
3rd Floor

Vice President of Product Optimization, Wall Street Journal

Peter Gray

General Manager, Subscription Sales and Marketing, Wall Street Journal

Karl Wells

11:00 a.m.
Bus to USA Today Network
11:30 a.m.-1:30 p.m.

The USA Today Ad network reaches more than 123 million consumers per month in the United States through 565 daily and weekly print products and their associated digital media. The company has captured a wealth of consumer data that informs everything from its content strategy to its subscription programs. Executives at the newly opened state-of-the art New York advertising office will discuss best practices for ad sales for both legacy and digital media.

USA Today Network
1633 Broadway
25th Floor

SVP Client Solutions, Head of Get Creative, USA Today Network

Kelly Andresen

President, Marketing Solutions, USA Today Network

Kevin Gentzel

Chief Operating Officer, National Sales, USA Today Network

Michael Kuntz

Chief Marketing Officer, USA Today Network

Andy Yost

1:30 p.m.
Bus to CBS Interactive
2:00 p.m.-3:30 p.m.

No legacy broadcaster has embraced Over The Top TV as avidly as CBS, the first mover in broadband-delivered programming among the major US brands. The company has attracted more than 2.5 million subscribers to a service launched in 2015 to provide Netflix-style access to all of its programming. Now, it is launching separate 24/7 OTT local news channels in each of the major metro markets where it owns TV stations.

CBS Interactive
524 West 57th Street

Executive Vice President and General Manager, Local Digital Media, CBS News

Adam Wiener

3:30 p.m.
Bus to The New York Times
4:00 p.m.-6:00 p.m.

The Times has transitioned from a print-based advertising model to an audience-funded digital business. Digital now delivers 62% of the company’s revenues. Even though the company has recruited some 3 million digital subscribers, it continues to innovate in print. Top executives will tell us how they did what they did — and what they plan to do next.

The New York Times
620 8th Avenue

Deputy Director of Audience and Operations for Audio, The New York Times

Julia Simon

Executive Director of Puzzles, The New York Times

Eric von Coelln

6:00 p.m.-7:00 p.m.
Cocktail Reception at The New York Times

Enjoy cocktails at The New York Times to cap a long day of study tour. Note that this is the end point for today’s study tour. The Westin Times Square is two blocks away.

The New York Times
620 8th Avenue


May 14

7:30 a.m.
Bus to Piano

The Red Study Tour bus will load at 7:30 a.m. for a prompt 7:45 a.m. departure to Piano in Lower Manhattan.

Westin Times Square Hotel
270 West 43rd Street
Lower Lobby

9:00 a.m.-10:00 a.m. provides the software platform that runs audience-revenue programs for a growing number of publishers. The presentation at the company's headquarters at the iconic World Trade Center will provide an overview of strategies, trends and best practices for building audience revenues.

1 World Trade Center
64th Floor, Enter on Vesey Street

CEO, Piano

Trevor Kaufman

Senior Vice President for Strategy, Piano

Michael Silberman

10:00 a.m.
Bus to Google
10:30 a.m.-12:30 p.m.

Google is the most diversified and most powerful digital media company. It conducts 77% of the world’s searches, supplies the operating systems for 88% of the world’s mobile devices, serves 41% of global digital advertising and provides video to 33% of the global Internet users via YouTube.

75 9th Avenue
2nd Floor Reception

Head of U.S. News and Publishing, Google

Chris Jansen

Global Partnerships , News and Publishing, Google

Medha Vedaprakash

12:30 p.m.
Bus to Facebook
1:00 p.m.-2:15 p.m.

With more than 2 billion monthly active users, Facebook is the world’s largest social media network. Beyond the flagship brand, the company owns WhatsApp, Messenger, Instagram and Oculus. In addition to discussing best practices for creating content and building audiences on their myriad platforms, Facebook executives will explain initiatives they have undertaken to support publishers producing quality journalism.

770 Broadway
8th Floor

Partnerships – News Publishers, Facebook

Alex Feldman

Strategic Partner Development – Media Partnerships, Facebook

Inna Rudsky

2:15 p.m.
Bus to Chartbeat
2:45 p.m.-4:00 p.m.

As the analytics partner for more than 50,000 media sites around the globe, Chartbeat tracks what people are reading on a second-by-second, pixel-by-pixel basis on each site, page and article. Executives of the company will share best practices for building and retaining audience.

826 Broadway
6th Floor

Head of Product Education, Chartbeat

Jill Nicholson

4:00 p.m.-5:00 p.m.

Launched in 2012, Skift has grown into the biggest B2B brand covering the global travel industry. The company was built on lessons learned by founder Rafat Ali, who is one of the visionary pioneers of digital publishing. In addition to describing Skift's multi-threaded revenue model, Ali will offer his thoughts on the future of digital publishing.

826 Broadway
6th Floor

CEO and Founder, Skift

Rafat Ali

5:00 p.m.
Bus to Westin Times Square Hotel

Study Tour Leader

Robert Whitehead

Robert Whitehead Photo

A former top executive at Fairfax Media, Robert is long-time INMA director and self-styled “Disruptionist.” After serving as Editor of the Sydney (Australia) Morning Herald, he moved into sales and marketing for Fairfax Media before embarking on various consulting and start-up ventures. He lives in Sydney.