Blue Study Tour of New York

The New York Study Tour consists of two separate Study Tours (Blue and Red) that feature two fast-paced days of visits to leading media and technology companies who are shaping the future of both print and digital publishing.

As of March 26, 2019, both Study Tours are sold out.

Please contact INMA to be put on a waiting list.

View the agenda for the Red Study Tour of New York.


Blue Study Tour Agenda


May 13

The first day of the Study Tour will consist of insider updates from four of the biggest legacy-media brands.

The Journal always has led the way among global publishers in charging for access to its valuable content. Consequently, it has developed some of the most sophisticated and effective subscription-sales protocols in the industry. We will visit with the architects of the subscription program, which achieved nearly 20% year-over-year growth in 2018.

General Manager, Subscription Sales and Marketing, Wall Street Journal

Karl Wells

Vice President of Product Optimization, Wall Street Journal

Peter Gray

The USA Today Ad network reaches more than 123 million consumers per month in the United States through 565 daily and weekly print products and their associated digital media. The company has captured a wealth of consumer data that informs everything from its content strategy to its subscription programs. Executives at the newly opened state-of-the art New York advertising office will discuss best practices for ad sales for both legacy and digital media.

President, USA Today Network

Maribel Perez Wadsworth

President, USA Today Marketing Network

Kevin Gentzel

Chief Operating Officer, USA Today Network

Michael Kuntz

Chief Marketing Officer, USA Today Network

Andy Yost

No legacy broadcaster has embraced Over The Top TV as avidly as CBS, the first mover in broadband-delivered programming among the major US brands. The company has attracted more than 2.5 million subscribers to a service launched in 2015 to provide Netflix-style access to all of its programming. Now, it is launching separate 24/7 OTT local news channels in each of the major metro markets where it owns TV stations.

Executive Vice President and General Manager, CBS News Digital

Christy Tanner

Executive Vice President and General Manager, Local Digital Media, CBS News

Adam Wiener

The Times has transitioned from a print-based advertising model to an audience-funded digital business. Digital now delivers 62% of the company’s revenues. Even though the company has recruited some 3 million digital subscribers, it continues to innovate in print. Top executives will tell us how they did what they did — and what they plan to do next.

Global Head, NYTLicensing and Print Innovation, The New York Times

Michael Greenspon

Executive Director of Puzzles, The New York Times

Eric von Coelln


May 14

The second day of the study tour will feature insights from native digital publishers and technology pioneers.

Digiday is a bootstrapped online trade publication that has provided perceptive and influential reporting the digital publishing industry since its founding in 2008. In our visit, we will learn about the company's subscription- and event-driven business model. We also will get a briefing from their editors on the key industry trends they have identified.

Chief Strategy Officer, Digiday Media

David Amrani

Editor in Chief, Digiday Media

Brian Morrissey is an independent advertising-optimization company that was incubated at the New York Daily News. The business, which serves the entire Tribune publishing network and is rapidly adding customers at other media companies, builds ad volume and CPMs by solving a basic but vexing problem for publishers: Ensuring that ads are actually seen by consumers when they are served. The founder will share the inspiring story of how he launched his company with the support of a very traditional newspaper company.

Chief Executive Officer and Founder, Optimera

Keith Candiotti

Chief Digital Operations Officer, Tribune Publishing

Grant Whitmore

A start-up founded in 2012, Spoken Layer is the smart-speaker technology provider for a who’s who of media companies ranging from Conde Nast to Politico to Yahoo. With smart speaker adoption occurring faster than for any other technology in history (including smartphones), founder Will Mayo will discuss the rapid development of - and future prospects for - this dynamic new media format.

Chief Executive Officer and Founder, Spoken Layer

Will Mayo

With some US$10 billion in ad sales in 2018, Amazon's share of the digital advertising marketplace trails only Google and Facebook. Amazon is expected to nearly double its market share by 2020, making it an ever-larger factor in the digital marketing ecosystem. We'll explore Amazon's impact on digital ad spending by visiting Quartile, which uses artificial intelligence to automatically connect brands with consumers.

Chief Executive Officer and Founder, Quartile

Daniel Knijnik

Co-Founder and Head of Programmatic Advertising, Quartile

Sylvio Lindenberg

Quartz was founded in 2012 by Atlantic Media as a native digital brand to serve next-generation business leaders around the globe. With a staff of 230 deployed around the world, it publishes editions in Africa, India, the United Kingdom and the United States. The company was purchased for US$100 million in 2018 by Uzabase, a business-information company founded in Japan.

co-CEO, Quartz

Jay Lauf

co-CEO, Quartz

Kevin Delaney


Study Tour Leader

Alan Mutter

Alan Mutter Photo

INMA’s popular World Congress study tours are organised and executed by Alan Mutter, an internationally known blogger and faculty member of the University of California at Berkeley Graduate School of Journalism. A newspaper editor turned Silicon Valley start-up CEO, Alan knows the trends and nuances behind the trends impacting traditional media in the emerging Digital Age.