Media Conference

Pick up your conference credentials, meet with 15+ news industry solution providers, and participate in small group discussions on news industry issues.

The INMA World Congress of News Media is a celebration of the outstanding work put forward every day by the global INMA membership community. In this opening ceremony, get introduced to the big themes facing news media, the New York World Congress, and the attendees at The TimesCenter.

With the split of part of its lucrative classified-based marketplaces business from its news media assets, Norway-based Schibsted is accelerating its transformation strategy across legacy news brands – quality, popular, and local. In this presentation with the new CEO of Schibsted, learn what Scandinavia’s largest media company is doing to accelerate its digital future, and what one of the world’s most innovative companies aims to do next to take its aspirations to a new level.

Scoops. Trust. Facts. Engagement. Working with global platforms. Amid new challenges and opportunities, the big issues confronting news publishers are redefining the pace and scope of newsrooms and news operations on a scale never before seen — while not sacrificing the most important values and standards of journalism. In this session, learn what the editor of the Wall Street Journal believes are the priorities facing news companies and how newsrooms can lead change.

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Digest a morning of transformation talk by connecting with peers and industry suppliers over coffee, tea, and snacks.

The controversial roles of Facebook, Google, and other digital platforms in society are putting new strains on news media companies. In this session unveiling INMA’s Digital Platform Initiative, we will decode the issues facing the news industry, recommend a commercial playbook for members, and put forward potential remedies for industry influencers.

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As we shut down the strategy talk and pivot to reader revenue, network with peers over a quick lunch.

The digitisation of news products is done. Now, the real transformation begins, as the newsroom holds the keys to content economics. How do we make the strategic shift from a “news product for everybody” to a “new product aimed at a set of customers”? How to steer away our news teams from chasing viral hits to embrace loyalty-building beats? This session unveils the third pillar to the INMA Readers First Initiative: Newsroom Transformation 2.0.

With ceilings being reached for digital news subscriptions, media companies are looking at new market segments and new products to build a sustainable subscription stack. In this session, learn what innovators are doing to maximise the core news subscription while eyeing what comes next in their reader revenue strategy.

A quick break and a stretch of the legs with peers will get you over the finish line of today’s Media Conference.

Listenership of podcasts is skyrocketing – including for news publishers. There is evidence emerging among highly engaged readers that they are spending more hours listing to their podcasts than reading their news. With podcasts getting to the point of monetisation, what is the path to get there?

Let INMA boil down the day’s key takeaways in a quick wrap-up to aid your daily report back home.

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As you process key learnings from today’s Media Conference, network with peers and industry solution providers over a cocktail reception.

Pick up your conference credentials, meet with 15+ news industry solution providers, and participate in small group discussions on news industry issues.

Digital consumers are everywhere, splitting their time and attention across a dizzying number of devices, channels, and properties. Their appetite for digital is nothing short of voracious, whether communicating on social media, doing endless activities on their mobile devices or watching hours of digital video. The question is: How can modern marketers keep up with and capture the attention of these distracted consumers when their media habits are so fragmented and complex? In this high-energy, information-packed session, eMarketer co-founder Geoff Ramsey will provide the critical stats, insights and perspective you need in order to compete in a digital world. He will paint a vivid picture of consumer digital trends across the globe as well as highlight the challenges and opportunities faced by marketers.

If companies aren’t buying advertising space, what are they buying? The landscape is tilting toward marketing services, data sharing, consulting, and more. In this session, get your hands around the emerging full range of advertising opportunities, the sales skills needed to profitability deliver those opportunities, and what is next.

How often do you get to interact with 500+ media executives from 40+ countries? Connect with peers and industry suppliers in the Networking Lounge.

Revenue diversification beyond core readership and advertising has become a way of life for news media companies. Yet how to strategically approach new profit centers is as disparate as possible. In this session, learn how media leaders choose how far away from the core to approach and whether building it themselves, buying it, or bartering for it are best - and in which circumstances.

Every media company eventually comes to the same conclusion: Change and transformation aren’t possible without the right people with the right skill sets and the right attitudes in the Digital Era. Yet acquiring and retaining those people have become art forms unto themselves. This session will delve into what’s working and not working in this intense battle for young digital talent.

A quick power lunch will fuel attendees through the conclusion of the Media Conference.

Dean Baquet is the top editor at The New York Times at a transformative time for journalism and for the newsroom he leads. Join us for a wide-ranging conversation about the challenges of adapting The Times to a changing, subscription-first business model. You will also hear about how Times journalists are working to meet the needs of their subscribers and readers in every form, from the written word to visual to audio to television and streaming. And Dean will discuss the demands of news coverage in a world where 'fake news' has become a rallying cry and in which many governments are antagonistic to a free press, along with whatever late-breaking news is happening at the moment.

Let INMA boil down the day’s key takeaways in a quick wrap-up to aid your daily report back home.

Concluding the World Congress will be the highly sought-after 19th annual keynote by INMA synthesising a week of conference learnings into a thought-provoking, forward-looking perspective. Where are publishers headed from business model, brand, culture, and revenue perspectives? What value are media companies creating, and will consuming publics buy it?

Wrap up the programme for the INMA World Congress of News Media with a note of thanks from outgoing President Eduardo Garces of El Espectador, what’s next for INMA, and the introduction of the next President of INMA, Damian Eales of News Corp Australia.

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Edison Ballroom, 240 West 47th Street

Join INMA for the unveiling of the 2019 Global Media Awards at a dinner in Manhattan’s legendary Edison Ballroom. Learn from the best, collect your awards, and connect with peers from around the world over a cocktail reception, dinner, and an after-party. Business attire is requested for the evening, black-tie optional.