Media Conference

The INMA Media Conference is an intense two-day focus on strategy and trends from the world’s top news media companies. This centerpiece of World Congress includes the best keynotes, panels, and interviews – with a twist of what makes New York the media capital of the world.



May 16

7:45 a.m. - 9:00 a.m.
Welcome Coffee and Networking Lounge

Pick up your conference credentials, meet with 15+ news industry solution providers, and participate in small group discussions on news industry issues.

9:00 a.m.
Opening Ceremonies

The INMA World Congress of News Media is a celebration of the outstanding work put forward every day by the global INMA membership community. In this opening ceremony, get introduced to the big themes facing news media, the New York World Congress, and the attendees at The TimesCenter.

Theme: Transformation, Strategy and Trends
9:30 a.m.
Optimising the Organisation Over the Product

The long and exhausting process of media transformation is bending away from product innovation and the embrace of bright shiny new things and toward organizational excellence that bridges the perfectionism of editorial and tech, nurturing talent, human resource management, and detailed thinking on how companies should be optimised.

10:15 a.m.
Bending the Culture to Meet the New Business Realities

The No. 1 question INMA members ask revolves around the practicalities of how to change newsroom and business cultures to the new realities of content economics, advertising optimisation, and opportunity agility. This session aims to demystify the “how did you do it” question and provide a road map to companies looking to break down cultural barriers to change.

11:00 a.m.
Networking Break

Digest a morning of transformation talk by connecting with peers and industry suppliers over coffee, tea, and snacks.

11:45 a.m.
Navigating Digital Platforms: A Road Map and New Guardrails for Publishers

The controversial roles of Facebook, Google, and other digital platforms in society are putting new strains on news media companies. In this session unveiling INMA’s Digital Platform Initiative, we will decode the issues facing the news industry, recommend a commercial playbook for members, and put forward potential remedies for industry influencers.

1:00 p.m.

As we shut down the strategy talk and pivot to reader revenue, network with peers over a quick lunch.

Theme: Consumer Revenue and Engagement
2:15 p.m.
Readers-First Newsroom Transformation 2.0

The digitisation of news products is done. Now, the real transformation begins, as the newsroom holds the keys to content economics. How do we make the strategic shift from a “news product for everybody” to a “new product aimed at a set of customers”? How to steer away our news teams from chasing viral hits to embrace loyalty-building beats? This session unveils the third pillar to the INMA Readers First Initiative: Newsroom Transformation 2.0.

3:00 p.m.
What’s Next in Reader Revenue

With ceilings being reached for digital news subscriptions, media companies are looking at new market segments and new products to build a sustainable subscription stack. In this session, learn what innovators are doing to maximise the core news subscription while eyeing what comes next in their reader revenue strategy.

3:45 p.m.
Networking Break

A quick break and a stretch of the legs with peers will get you over the finish line of today’s Media Conference.

4:30 p.m.
Elevating News Brands Amid the Noise

Neutral arbiter? Truth teller? Quirky or straight-laced? Liberal or conservative? Mainstream or opposition? Media companies are battling commodotisation through intense re-examinations of their brand personalities. In this session, go behind the scenes of brand innovators and see what is and isn’t resonating with consumers.

5:15 p.m.
Takeaways of the Day

Let INMA boil down the day’s key takeaways in a quick wrap-up to aid your daily report back home.

5:30 p.m.
Programme Concludes
5:30 p.m. - 7:00 p.m.
Cocktail Reception

Unwind after a day of conference sessions with a cocktail reception at The TimesCenter.


May 17

7:45 a.m. - 9:00 a.m.
Welcome Coffee and Networking Lounge

Pick up your conference credentials, meet with 15+ news industry solution providers, and participate in small group discussions on news industry issues.

Theme: Bending Toward a Growth Agenda
9:00 a.m.
Welcome Back
9:15 a.m.
Build, Buy, or Barter: Evaluating Opportunities Beyond the Core

Revenue diversification beyond core readership and advertising has become a way of life for news media companies. Yet how to strategically approach new profit centers is as disparate as possible. In this session, learn how media leaders choose how far away from the core to approach and whether building it themselves, buying it, or bartering for it are best – and in which circumstances.

10:00 a.m.
How to Attack the Technology Horizon

The intersection of technology, product, and content is providing new opportunities to engage and monetise audiences in new and exciting ways. 5G is here, so what does that really mean for news media? Technology investments are major strains on budgets with higher rates of failure than previous risk-averse eras. In this session, learn how media companies are strategically evaluating opportunities ranging from VR to AR to AI to bots to video and much more.

10:45 a.m.
Networking Break

How often do you get to interact with 500+ media executives from 40+ countries? Connect with peers and industry suppliers in the Networking Lounge.

11:30 a.m.
The Great People Initiatives: How to Attract Them and Keep Them

Every media company eventually comes to the same conclusion: Change and transformation aren’t possible without the right people with the right skill sets and the right attitudes in the Digital Era. Yet acquiring and retaining those people have become art forms unto themselves. This session will delve into what’s working and not working in this intense battle for young digital talent.

12:45 p.m.

A quick power lunch will fuel attendees through the conclusion of the Media Conference.

2:00 p.m.
Extending Advertising Beyond Space Selling: New Inspirations

If companies aren’t buying advertising space, what are they buying? The landscape is tilting toward marketing services, data sharing, consulting, and more. In this session, get your hands around the emerging full range of advertising opportunities, the sales skills needed to profitability deliver those opportunities, and what is next.

2:45 p.m.
Podcasting For Profit

Listenership of podcasts is skyrocketing – including for news publishers. There is evidence emerging among highly engaged readers that they are spending more hours listing to their podcasts than reading their news. With podcasts getting to the point of monetisation, what is the path to get there?

3:30 p.m.
Congress Conclusions
3:45 p.m.
News Media Outlook 2019: What’s Over the Horizon for Publishers

Concluding the World Congress will be the highly sought-after 19th annual keynote by INMA synthesising a week of conference learnings into a thought-provoking, forward-looking perspective. Where are publishers headed from business model, brand, culture, and revenue perspectives? What value are media companies creating, and will consuming publics buy it?

4:30 p.m.
Closing Ceremonies

Wrap up the programme for the INMA World Congress of News Media with a note of thanks, what’s next for INMA, and the introduction of the next President of INMA.

5:00 p.m.
Congress Programme Concludes
7:00 p.m.-11:30 p.m.
Global Media Awards Dinner

Edison Ballroom, 240 West 47th Street

Join INMA for the unveiling of the 2019 Global Media Awards at a dinner in Manhattan’s legendary Edison Ballroom. Learn from the best, collect your awards, and connect with peers from around the world over a cocktail reception, dinner, and an after-party. Business attire is requested for the evening, black-tie optional.