Agenda

Wednesday

May 15

7:30 a.m.-6:00 p.m.
Registration Desk

If you have not already done so, pick up your registration badge and print programme on the second floor of the Westin Times Square and take a four-minute walk to the Brainsnack Seminar at Thomson Reuters. INMA World Congress participants only need one badge for the full week; no need for a second badge.

Location:
Westin Hotel Times Square
270 West 43rd Street
E-Walk, 2nd Floor (immediately past reception desk)

8:30 a.m.
Welcome Coffee

Location:
Thomson Reuters
3 Times Square, 30th Floor

9:00 a.m.
Welcome and Overview

Chief Executive Officer, Lifeblue

Nicki Purcell

9:05 a.m.
How Ringier Axel Springer Is Merging Digital Brands Into One Business Platform

Ringier Axel Springer is merging its different digital brands into one business platform to become a “one-stop shop” for business news in Switzerland. Learn how a mash-up of brands – Handelszeitung for economics, Bilanz for people, Cash.ch for investor topics – are brought together with a networking/business club and a paid business service/consultancy section.

Managing Director, Business Media, Ringier Axel Springer

Nina Ranke

9:15 a.m.
Changing Cultures to Support New Business Realities at South China Morning Post

The South China Morning Post has bent its culture to meet the new business realities and the practicalities on changing newsroom and business objectives. Learn how SCMP evolved its newsroom as it confronted the emergence of content economics, advertising optimisation, and opportunity agility.

Head of Data Analytics, South China Morning Post

Korey Lee

9:25 a.m.
How RBS Drives Digital Growth Through Agile Processes

Today’s communication processes are being transformed and creating impact everywhere. Velocity, agility, efficiency, alignment and autonomy are the ultimate criteria in this brave new world. RBS is a 62-year-old media company that has been building a bridge between a traditional media operation to a media startup through the reformulation and resignification of roles and processes.

Executive Manager of Strategy and Digital Development, RBS

Camila Leaes

9:35 a.m.
How Axel Springer’s Mens’ Magazines Are Building Products and Services Around Consumer Needs

Axel Springer’s mens’ magazines are developing new products and services based on their core brand values, such as bikes and glossy boxes for men. Learn how design thinking is helping the media group to put consumer needs first and which strategic decisions go along with brand diversification.

Managing Director, Sport Bild

Katharina Neubert

9:45 a.m.
De Telegraaf and Its News-Entertainment Video Strategy

Go behind the scenes of De Telegraaf’s video strategy, which is built on the flexible needs of its diverse audience. What the Dutch publisher has learned is that the need for news and entertainment clearly shows a daytime pattern. At the moment the need for news levels off, the space for entertainment arises. De Telegraaf offers a mixture, whereby, as a result of the new offering, the company can optimally follow through on these daily patterns. Learn more about its live studio and live video on-location plans, as it defines success through reach and engagement.

Director Video, De Telegraaf

Mandy van der Wal

9:55 a.m.
Local Audio: Gatehouse’s Approach to Streaming, Short-Form Audio, Podcasting, and Smart Speakers

How newspapers strategically approach the fast-rising voice opportunities is a trend impacting markets around the world. In this session, learn how Gatehouse Media newspapers in the United States are tackling streaming, short-form audio, podcasting, and smart speakers.

Senior Vice President, Digital, Gatehouse Media

Jeff Moriarty

10:05 a.m.
How El Nuevo Día Recovered From Hurricane Maria

Hurricane Maria devastated Puerto Rico, yet thanks to the leadership efforts of El Nuevo Día, the company has galvanised the island for today’s comeback. Learn how El Nuevo Día recovered their business, the decisions made, and the recovery process that is ongoing today.

Marketing Director, GFR Media

Joana Santiago

10:15 a.m.
Storyful and the Battle Against Disinformation

Learn how Storyful has helped newsrooms and publishers around the world with social media monitoring and reporting to identify breaking news stories, user-generated content, disinformation/misinformation, and cross-platform research.

Editor-in-Chief, Storyful

Darren Davidson

10:25 a.m.
Brain Break
10:35 a.m.
Nine’s Facebook Strategy Focuses on Building Local and Loyal Audience

Some say the Facebook audience is mostly fly-bys and publishers shouldn’t waste their time engaging them to become subscribers. Nine’s Australian Community Media has a Facebook strategy that is focused on building a local and loyal audience, and the publisher has found its Facebook audience to be highly engaged and likely to subscribe. Learn new tips and techniques for re-building an engaged and relevant audience initially constructed on reach.

Head of Audience, Australian Community Media, Nine

Gayle Tomlinson

10:45 a.m.
Sanoma’s Data Partnerships for B2B Growth

Sanoma is differentiating from Facebook and Google with B2B data partnerships, aiming to find a unique angle to provide more value to advertisers, while at the same time leveraging the strong sales organisation and customer relationships of the publisher. Learn more about the results of this initiative in this presentation.

VP Commercial, Ilta-Sanomat

Timo Rinne

10:55 a.m.
Newsday Builds On Sponsored Content Success With “Smart Home” Campaign

With Newsday’s success with sponsored content in the past year, the company put together a “smart home” campaign for PC Richard that covered all platforms including animating the ads in its downloadable newspaper so that you could get information on how to outfit a smart home. In essence, Newsday took the kinds of elements for a big editorial project and applied them to advertising – a model for other advertisers.

Senior Vice President Advertising Sales, Newsday Media Group

Andrea Rothchild

11:05 a.m.
Jagran Creates Integrated Solution with Amazon by Leveraging Communities

India’s Dainik Jagran has created a unique solution for Amazon by leveraging local communities. Amazon got shoppers, and Jagran generated revenue by proposing a uniquely integrated solution. In this Brainsnack, learn how.

Chief GM – Strategy, Business and Brand Development, Jagran Prakashan

Vinod Shrivastava

11:15 a.m.
Innovate or Evaporate: How Stuff Auckland Offset Print Decline With Digital Growth

Faced with an all too common challenge of declining print revenues not being replaced by new digital revenue, Stuff Auckland has demonstrated how starting again with a new digital-first sales approach can create immediate and lasting commercial wins.

Media Sales Director and Head of New Business Streams, Stuff

Steven A. Hutton

11:25 a.m.
How Content Marketing Paid for Great Journalism At El Colombiano

As part of El Colombiano's ECOlab, two projects related to content marketing got the company interviews with VIPs they couldn't have gotten otherwise: interviews with Jamie Dimon, Norman Foster, and Fernando Botero as well as a 360-degree project looking back on Colombia's narco-culture. Learn how this worked at El Colombiano.

Editor, El Colombiano

Martha Ortiz

11:35 a.m.
Amedia’s Campaign Report: Real Data, Not Survey Data

Norwegian community newspaper publisher Amedia recently launched a Campaign Report based on data from real people (users/readers) and not based on survey data from a limited survey base.

Senior Analyst, Amedia

Regine Garfjeld Sandberg

11:45 a.m.-12:00 noon
Wrap-Up