SUMMIT SOLD OUT

How to break through the media subscriptions ceiling after the easy victories are behind: the nuances of triggers, pricing, and defeating the subscriptions churn monster

Key Themes

Key Themes

• Economics of content

• Freemium vs. meter vs. hybrid

• Subscription triggers

• Price points

• Netflix/Spotify lines

• Emerging Subscription KPIs

• Algorithms

• Where Google + Facebook can help

• Registration process

• New audience pockets

• Tech systems that work

• Role of the newsroom

• Content locks

• Reader revenue beyond subscriptions

• Loyal non-subscribers

• Sharpening differentiators

Confirmed Speakers

Hege Yli Melhus Ask

Hege Yli Melhus Ask
Group CEO
NHST Media Group
Norway
@hegeymLinkedIn

Tomáš Bella

Tomáš Bella
Head of Digital
Dennik N
Slovakia
@kvasinkaLinkedIn

Fernando Belzunce

Fernando Belzunce
Editorial Director Regional Media
Vocento
Spain
@beltxunFernando Belzunce LinkedIn

Jorun Berntsen

Jorun Berntsen
Head of Subscription and digital User Revenue
Aftenposten
Norway
LinkedIn

Alexandra Beverfjord

Alexandra Beverfjord
Chief Editor and CEO, Dagbladet
Aller Media
Norway
@Beverfjord Alexandra Beverfjord

Helge Birkelund

Helge Birkelund
VP Rights/Sports Management
Amedia
Norway
@helgebirk Helge Birkelund

Christopher Bones

Christopher Bones
Author
Leading Digital Strategy & Optimising Digital Strategy
United Kingdom
Christopher Bones

Bjørn Bore

Bjørn Bore
Editor, Dagbladet Plus
Aller Media
Norway
@bjorn_bore Bjørn Bore

Michal Branski

Michal Branski
VP Strategy
Wirtualna Polska
Poland
@vxel Michal Branski

Frank Bratland

Frank Bratland
Head of Marketing, Dagbladet Plus
Aller Media
Norway
LinkedIn

Anna Careborg

Anna Careborg
Acting CEO, Editor in Chief
Svenska Dagbladet (SvD)
Sweden
@annacareborg

Brendan Collogan

Brendan Collogan
General Manager Customer Marketing
News Corp.
Australia
@BrendanColloganBrendan Collogan

Ben Cotton

Ben Cotton
Executive Director, Subscription Growth
The New York Times
United States
@benjaminrcottonBen Cotton

Mussa Dagnew

Mussa Dagnew
Performance Marketing Manager
VG
Norway
@MussaDagnewMussa Dagnew

Katarina Ellemark

Katarina Ellemark
Product Manager News Sites and Apps
Mittmedia
Sweden
Katarina Ellemark

Cosmin Ene

Cosmin Ene
CEO & Founder
LaterPay
Germany
@cosmoeneCosmin Ene LinkedIn

Nick Flood

Nick Flood
Managing Director, Digital
Dennis Publishing
United Kingdom
@nicholasfloodNick Flood LinkedIn

Luca Forlin

Luca Forlin
Director of Product Partnerships
Google
United States
Luca Forlin LinkedIn

Richard Furness

Richard Furness
Managing Director of Consumer Revenues & Publishing
Guardian News & Media
United Kingdom
@reFurness Richard Furness LinkedIn

Tomás García Morán

Tomás García Morán
Digital Strategy Director
La Voz de Galicia
Spain
@tomasgmoranTomás García Morán

Robin Govik

Robin Govik
Chief Digital Officer
MittMedia
Norway
Robin Govik LinkedIn @rgovik

Stephan Granhaug

Stephan Granhaug
EVP Digital Development and Innovation
Aller Media, Norway
LinkedIn @stephangranhaug

Espen Egil Hansen

Espen Egil Hansen
Editor-in-Chief
Aftenposten, Norway
Espen Egil Hansen LinkedIn @eghan

Frode Hansen

Frode Hansen
News Editor, Dagbladet
Aller Media, Norway
@frodehansen2 LinkedIn

Marc Isler

Marc Isler
Chief Revenue Officer, Digital Paid Media
Tamedia
Switzerland
@misler Marc Isler LinkedIn

Annie Zhang Jieping

Annie Zhang Jieping
Founder
Matters Lab
China/Hong Kong
@MattersLab

Haakon Johansen

Haakon Johansen
VP Subscriptions
Amedia
Norway
Haakon Johansen

Martin Jönsson

Martin Jönsson
Head of Editorial Development
Dagens Nyheter, Bonnier News
Sweden
@dagensnyhetermj

Trevor Kaufman

Trevor Kaufman
Chief Executive Officer
Piano
USA
@TrevorNYTrevor Kaufman

Ted Kudinoff

Ted Kudinoff
Head of Plus
Aftonbladet
Sweden
@TedKudinoff

Conrad Kutsch

Conrad Kutsch
Partner Engineer
Facebook
Sweden
Conrad Kutsch LinkedIn

Anna Lindberg

Anna Lindberg
CEO and Publisher
Öst Media, NTM
Sweden
Anna Lindberg

Fredrik Loennecken

Fredrik Loennecken
Director for Consumer Business
NHST Media Group
Norway
Fredrik Loennecken

Julie Lundgren

Julie Lundgren
Editor Product and Innovation
NHST Media Group
Norway
@JulesLundgrenJulie Lundgren

Vadim Makarenko

Vadim Makarenko
Product Manager, Data & Tech Journalism
Gazeta Wyborcza
Poland
@BrendanColloganVadim Makarenko

Jim McKelvey

Jim McKelvey
Director & Co-Founder
Square
United States
@2000F Jim McKelvey

Pål Nedregotten

Pål Nedregotten
Executive Vice President
Amedia
Norway
@nedregotten Pål Nedregotten

Fredrik NØring

Fredrik Nøring
CEO Norkon
NHST Media Group
Norway

Yasmin Namini

Yasmin Namini
Digital Media Consultant and Advisor
United States
Yasmin Namini

Hilde Øier

Hilde Øier
Director Consumer Business
VG
Norway
Hilde Øier LinkedIn

Anders Opdahl

Anders Opdahl
Executive Vice-President
Amedia
Norway
@amedia_anders Anders

Jostein Larsen Østring

Jostein Larsen Østring
VP Editorial Development
Amedia
Norway
Jostein Larsen Østring

Andiara Petterle

Andiara Petterle
VP Product & Operations
Grupo RBS
Brazil
@apetterleAndiara Petterle LinkedIn

Grzegorz (Greg) Piechota

Grzegorz (Greg) Piechota
Researcher-In-Residence
INMA
@g_piechotaGrzegorz (Greg) Piechota LinkedIn

Jess Ross

Jess Ross
Chief Product Officer
Fairfax Media
Australia
Jess Ross LinkedIn

Lena K Samuelsson

Lena K Samuelsson
Publisher
Aftonbladet
Sweden
@LKlenakLena K Samuelsson LinkedIn

Anne Julie Saue

Anne Julie Saue
Head of Innovation and Growth
VG
Norway
@_AnneJulie_Anne Julie Saue LinkedIn

Christoph Schmitz

Christoph Schmitz
Product Development Manager, Dagbladet Plus
Aller Media
Norway
Christoph Schmitz LinkedIn

Shéhérazade Semsar-de Boisséson

Shéhérazade Semsar-de Boisséson
CEO
Politico Europe
Belgium
@SherazadeSemsar

John Severinson

John Severinson
Head of Media Partnerships, Nordics
Facebook
Sweden
John Severinson LinkedIn

Gunnar Stavrum

Gunnar Stavrum
Editor-in-Chief of Nettavisen
Amedia
Norway
@gunnarstavrumGunnar

Gard Steiro

Gard Steiro
News Editor
VG
Norway
@gsteiroGard Steiro LinkedIn

Patrick Stolte

Patrick Stolte
Director Sales & Consumer Business
Handelsblatt
Germany
Patrick Stolte LinkedIn

Tone Tveøy Strøm-Gundersen

Tone Tveøy Strøm-Gundersen
Managing News Editor
Aftenposten
Norway
Tone Tveøy Strøm-Gundersen LinkedIn

Thomas Sundgren

Thomas Sundgren
Head of Platforms and Partnerships
Mittmedia
Sweden
@thomassundgrenThomas Sundgren LinkedIn

Kjersti Thornéus

Kjersti Thornéus
Product Director Consumer Business
Schibsted News Media
Sweden
LinkedIn

Jane Throndsen

Jane Throndsen
Editor/Head of Paid Content
VG
Norway
@ThrondsenJaneJane Throndsen LinkedIn

Ingeborg Volan

Ingeborg Volan
Editor Reader Engagement
NHST Media Group
Norway
@ingeborgvIngeborg Volan LinkedIn

James Webb

James Webb
Group Product Manager
Financial Times
United Kingdom
@jameswebbJames Webb LinkedIn

Earl J. Wilkinson

Earl J. Wilkinson
Executive Director and CEO
INMA
@earljwilkinsonEarl J. Wilkinson LinkedIn

Eirik Winsnes

Eirik Winsnes
Development Editor
Aftenposten
Norway
@eirikwinsnesEirik Winsnes LinkedIn

Robert Whitehead

Robert Whitehead
Board Member
McPherson Media Group
Australia
@robertwhitehead Robert Whitehead LinkedIn

Peter Wolodarski

Peter Wolodarski
Editor-in-chief
Dagens Nyheter
Sweden
@pwolodarski Peter Wolodarski LinkedIn

Media Subscriptions Summit

Thursday and Friday, March 21-22

SOLD OUT

Media Subscriptions Summit

Hilton Stockholm Slussen
Guldgränd 8, 104 65 Stockholm

Digital subscriptions represent the hottest subject in news media worldwide, and INMA continues to lead the news industry with Media Subscriptions Summit 2.0. Building on the wildly successful inaugural summit in London, this two-day summit in Stockholm will bring together the best practices internationally in how to acquire and retain media subscriptions, how to benchmark success, how to reduce churn, and how to make your entire news operation responsible for subscription success.

NOTE: The Media Subscriptions Summit officially sold out at 19:00 (Stockholm time) Friday, March 8, 2019.

Please send a message to Tom.Corbett@inma.org to join the waiting list.

Media Subscriptions Study Tour of Scandinavia

Monday, Tuesday and Wednesday, March 17-20

Study Tour Preview

Oslo + Stockholm

Go deep in the subject of digital media subscriptions with in-person visits to media companies in Oslo and Stockholm representing the cutting edge of strategies: hybrid, freemium, meter, membership, and more. Hear directly from practitioners who are mastering the art and science behind subscription pricing, triggers, technology, and more. Hear how they are reducing churn and improving engagement. Most of all, see how they have transformed internal cultures to make the most of digital media subscriptions.

Accommodations + Details

Stockholm Hotels

The Media Subscriptions Summit on Thursday + Friday, will be held at the Hilton Stockholm Slussen, located in the heart of Stockholm.

The Newcomers Workshop on Wednesday will be held at Skyddsrummet, 950 meters from the Hilton.

In case you would like to book accommodation elsewhere than the Hilton, there are several four and five-star hotels we recommend within a 6- to 20-minute walking distance:

Lydmar Hotel (€270)
Hilton Stockholm Slussen (€177) - Summit Hotel
Sheraton Stockholm Hotel (€153)
First Hotel Reisen (€136)
Scandic Gamla Stan (€125)
Victory Hotel (€125)
Lady Hamilton Hotel (€117)

Note: These are online prices as of March 6, 2019. Prices will fluctuate based on demand. Please book early.

Details



What is the attire?

Business casual

How to get to venue

Click here for a map of the Hilton Stockholm Slussen, venue for the Media Subscriptions Summit

About Stockholm

Visit Stockholm
Visit Sweden
Kayak
Stockholm Travel Book

For Study Tour Participants

Study Tour participants are encouraged to book their hotel accommodation for Sunday and Monday nights, March 17-18, in Oslo at the Scandic St Olavs Plass Hotel.

Sponsorship

Contact INMA's Raquel Meikle at raquel.meikle@inma.org to learn more

What will the weather be like?

Expect -3°C (27°F) in the evenings and daytime highs of 3°C (37°F)

Cancellations

Summit registrations are subject to a €225 fee for cancellations between January 15 and February 15. No refunds or credits are granted after February 15. Because of the high demand, there are no cancellations allowed for the study tour. Substitutions are allowed in all instances.

Registration

INMA MEMBER PRICES
Media Subscriptions Study Tour
By February 1
€4,995/
US$5,600
After February 1
€5,495/
US$6,200
INMA MEMBER PRICES
Media Subscriptions Summit (includes optional pre-Summit workshop) SOLD OUT
By February 1
€1,495/
US$1,680
After February 1
€1,695/
US$1,920

NOTE: The Media Subscriptions Summit officially sold out at 19:00 (Stockholm time) Friday, March 8, 2019.
Please email Tom.Corbett@inma.org to join the waiting list.

Group Discounts for Corporate Members:
Discounted group registrations of 5+ people are available exclusively for Corporate Members of INMA. Contact INMA for more information. Click here to see if you may be eligible.

NON-MEMBER PRICES
Media Subscriptions Study Tour
By February 1
€5,695/
US$6,395
After February 1
€6,195/
US$6,995
NON-MEMBER PRICES
Media Subscriptions Summit (includes optional pre-Summit workshop) SOLD OUT
By February 1
€2,195/
US$2,475
After February 1
€2,395/
US$2,715

NOTE: The Media Subscriptions Summit officially sold out at 19:00 (Stockholm time) Friday, March 8, 2019.
Please email Tom.Corbett@inma.org to join the waiting list.

Note:
- Summit registrations are subject to a US$250/€225 fee for cancellations between January 15 and February 15. No refunds or credits are granted after February 15.
- Non-member registrations include a full year of individual membership in INMA.



REGISTRATION FORMS Register Online
PDF (Euros) PDF (Dollars)

Media Subscriptions Week Sponsors



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Questions? Contact us



Tom Corbett
Europe Division Manager
Tel.: +32 486 37 13 36
Click here to e-mail me

Katy Schaff
Marketing and PR Manager
Tel.: +1 972 787-8167
Click here to e-mail me