Transitioning a legacy media company to a data-fueled enterprise is challenging for publishers worldwide. In Canada, Torstar has rapidly implemented data centralisation, added data scientists and engineers, built out the data infrastructure to editorial and marketing teams, and is now using first-party data for advertising sales – all with journalism and data at the core of its strategy. All the while, Torstar is committed to democratising access to data as it moves toward its vision of personalisation on the content and advertising sides. In this presentation, learn more about this positive 2-year-old journey and potential lessons for publishers looking to perfect their own data transformation.
Did you know that angry headlines are most likely to lead to article clicks? Singapore Press Holdings has been experimenting with AI tools to recommend content and optimise headlines in order to increase engagement with articles and stickiness on its Web site. Working with both start-ups and government-funded research agencies, learn more about SPH’s successes and the challenges and path ahead.