Innovation in print has reached a new high in some media companies where it is now pursued with the same frenetic energy and scientific rigor as digital. In this workshop, INMA will examine what is unfolding at the forefront of a new dynamic new phase for print.
Print as FMCG
If you have not already done so, pick up your registration badge and print programme on the second floor of the Westin Times Square and take an 11-minute walk to the Print Innovation Workshop at USA Today Network offices. INMA World Congress participants only need one badge for the full week; no need for a second badge.
Westin Hotel Times Square
270 West 43rd Street
E-Walk, 2nd Floor (immediately past reception desk)
USA Today Network | Gannett
1633 Broadway, 25th Floor
Print must be a bridge to the future, so don't let it crumble. In this session we look at how publishers are reinventing print by repositioning it as an antidote to screen fatigue and making it premium and keepsake – the key elements of New Print. The session will showcase examples from all over the world, from the FT weekend print strategy to Liberation, the Globe and Mail, Der Tagesspiegel, and magazines from Mondadori Group, The Spectator and Facebook – yes, Facebook's “Grow,” a super-size news print magazine launched last year in London.
Print remains the engine that drives the newspaper business. While The New York Times prepares for its digital future, it is innovating within print to keep this portion of the business as strong as possible for as long as possible. In this presentation, learn how the Times is managing that process, both via a newsroom and business alliances, and the projects they have done that have made a difference in their bottom line. Those include a holiday puzzle spectacular, book excerpts, and its monthly section aimed at children called The New York Times for Kids. These three totally different plays – two to the reader of today and one to the reader of tomorrow – go strictly to print subscribers … none online.
Personalisation and programmatic printing are hot in Europe. Personalisation using digital equipment can produce small circulation city or regional versions of newspapers. There are a number of these in France and Italy and various digital print equipment makers produce these. The integration of online behaviour and print follow-up is another effective use of print. For example, online stores use post cards to address customers that abandon their basket before paying. With newspapers and magazines involved in online selling, this might be a relevant application of print.
Taking you on the journey of the turnaround strategy of On the Dot, the print media distribution division of Media24, South Africa. Once labelled the black sheep of Media24, its cost and operational models threatened the sustainability of the company’s newspaper and magazine portfolios. This presentation shares the good, the bad and the ugly of On the Dot’s innovative reinvention to high performance and its role in putting the brakes on an early demise of the company’s print media brands.