Media Conference

The INMA Media Conference is an intense two-day focus on strategy and trends from the world’s top news media companies. This centerpiece of World Congress includes the best keynotes, panels, and interviews – with a twist of what makes New York the media capital of the world.

Agenda

Thursday

May 16

7:45 a.m. - 9:00 a.m.
Welcome Coffee and Networking Lounge

Pick up your conference credentials, meet with 15+ news industry solution providers, and participate in small group discussions on news industry issues.

9:00 a.m.
Opening Ceremonies

The INMA World Congress of News Media is a celebration of the outstanding work put forward every day by the global INMA membership community. In this opening ceremony, get introduced to the big themes facing news media, the New York World Congress, and the attendees at The TimesCenter.

President, INMA, and General Manager, El Espectador

Eduardo Garces

President, Innovation Media Consulting Group

Juan Señor

Theme: Transformation, Strategy and Trends
9:30 a.m.
The New New Media: Reckonings and Remedies

Robert Thomson is chief executive of one of the world's most prominent news media organisations. News Corp is a leader in news and information services through brands including The Wall Street Journal, The Times of London, and The Australian. At the same time, News has diversified across digital real estate services, book publishing, sports programming, and subscription video services. In this presentation, hear Robert's views on the future of news media.

CEO, News Corporation

Robert Thomson

10:15 a.m.
Accelerating Our Digital Future By Leveraging an Unfair Advantage

With the split of part of its lucrative classified-based marketplaces business from its news media assets, Norway-based Schibsted is accelerating its transformation strategy across legacy news brands – quality, popular, and local. In this presentation with the new CEO of Schibsted, learn what Scandinavia’s largest media company is doing to accelerate its digital future, and what one of the world’s most innovative companies aims to do next to take its aspirations to a new level.

CEO, Schibsted Media Group

Kristin Skogen Lund

11:00 a.m.
Networking Break

Digest a morning of transformation talk by connecting with peers and industry suppliers over coffee, tea, and snacks.

11:45 a.m.
Navigating Digital Platforms: A Road Map and New Guardrails for Publishers

The controversial roles of Facebook, Google, and other digital platforms in society are putting new strains on news media companies. In this session unveiling INMA’s Digital Platform Initiative, we will decode the issues facing the news industry, recommend a commercial playbook for members, and put forward potential remedies for industry influencers.

Presentation:

Board Member, McPherson Media Group

Robert Whitehead

CEO, Torstar

John Boynton

Chief Operating Officer, News Corp Australia

Damian Eales

CEO and Editor-in-Chief, Aftenposten

Espen Egil Hansen

President, USA Today Network

Maribel Perez Wadsworth

Managing Director, Global Partnerships, Google

Jason Washing

Director of North America, News Partnerships, Facebook

Jason White

1:00 p.m.
Lunch

As we shut down the strategy talk and pivot to reader revenue, network with peers over a quick lunch.

Theme: Consumer Revenue and Engagement
2:15 p.m.
Readers-First Newsroom Transformation 2.0

The digitisation of news products is done. Now, the real transformation begins, as the newsroom holds the keys to content economics. How do we make the strategic shift from a “news product for everybody” to a “new product aimed at a set of customers”? How to steer away our news teams from chasing viral hits to embrace loyalty-building beats? This session unveils the third pillar to the INMA Readers First Initiative: Newsroom Transformation 2.0.

Senior Researcher, Oxford University

Grzegorz (Greg) Piechota

3:00 p.m.
What’s Next in Reader Revenue

With ceilings being reached for digital news subscriptions, media companies are looking at new market segments and new products to build a sustainable subscription stack. In this session, learn what innovators are doing to maximise the core news subscription while eyeing what comes next in their reader revenue strategy.

Chief Business Officer, Lifestyle Division, Conde Nast

Eric Gillin

Executive Vice President and Chief Marketing Officer, The Wall Street Journal

Suzi Watford

Publisher, Gazeta Wyborcza

Jerzy Wójcik

3:45 p.m.
Networking Break

A quick break and a stretch of the legs with peers will get you over the finish line of today’s Media Conference.

4:30 p.m.
Podcasting For Profit

Listenership of podcasts is skyrocketing – including for news publishers. There is evidence emerging among highly engaged readers that they are spending more hours listing to their podcasts than reading their news. With podcasts getting to the point of monetisation, what is the path to get there?

Founder and CEO, Wondery

Hernan Lopez

Co-Editor, Economist Radio, The Economist

Marguerite Howell

Executive Producer, Politico Audio

Dave Shaw

5:30 p.m.
Takeaways of the Day

Let INMA boil down the day’s key takeaways in a quick wrap-up to aid your daily report back home.

5:45 p.m.
Programme Concludes
5:45 p.m.-7:00 p.m.
Cocktails in the Networking Lounge

Brought to you by

As you process key learnings from today’s Media Conference, network with peers and industry solution providers over a cocktail reception.

Friday

May 17

7:45 a.m. - 9:00 a.m.
Welcome Coffee and Networking Lounge

Pick up your conference credentials, meet with 15+ news industry solution providers, and participate in small group discussions on news industry issues.

Theme: Bending Toward a Growth Agenda
9:00 a.m.
Welcome Back
9:15 a.m.
The Global State of Digital Media and Marketing: Today and Tomorrow

Digital consumers are everywhere, splitting their time and attention across a dizzying number of devices, channels, and properties. Their appetite for digital is nothing short of voracious, whether communicating on social media, doing endless activities on their mobile devices or watching hours of digital video. The question is: How can modern marketers keep up with and capture the attention of these distracted consumers when their media habits are so fragmented and complex? In this high-energy, information-packed session, eMarketer co-founder Geoff Ramsey will provide the critical stats, insights and perspective you need in order to compete in a digital world. He will paint a vivid picture of consumer digital trends across the globe as well as highlight the challenges and opportunities faced by marketers.

Chief Content Officer and Co-Founder, eMarketer

Geoff Ramsey

10:00 a.m.
Extending Advertising Beyond Space Selling: New Inspirations

If companies aren’t buying advertising space, what are they buying? The landscape is tilting toward marketing services, data sharing, consulting, and more. In this session, get your hands around the emerging full range of advertising opportunities, the sales skills needed to profitability deliver those opportunities, and what is next.

General Manager, El Comercio

Sergio Almallo

Managing Director, Russmedia Digital

Georg Burtscher

Global Director of Content, Financial Times

Lexi Jarman

10:45 a.m.
Networking Break

How often do you get to interact with 500+ media executives from 40+ countries? Connect with peers and industry suppliers in the Networking Lounge.

11:30 a.m.
Revenue and Business Model Innovations Beyond the Core

Revenue diversification beyond core readership and advertising has become a way of life for news media companies. Yet how to strategically approach new profit centers is as disparate as possible. In this session, learn how media leaders choose how far away from the core to approach and whether building it themselves, buying it, or bartering for it are best - and in which circumstances.

Vice President, Commerce, Business Insider

Breton Fischetti

Vice President of Content and Head of Partnerships, Advance Local

Michelle Holmes

12:15 p.m.
The Great People Initiatives: How to Attract Them and Keep Them

Every media company eventually comes to the same conclusion: Change and transformation aren’t possible without the right people with the right skill sets and the right attitudes in the Digital Era. Yet acquiring and retaining those people have become art forms unto themselves. This session will delve into what’s working and not working in this intense battle for young digital talent.

Program Manager Journalism, De Persgroep

Lars Anderson

Editor-in-Chief, USA Today

Nicole Carroll

Global Head, Digital and Media Distribution, Bloomberg Media

M. Scott Havens

1:00 p.m.
Lunch

Brought to you by

A quick power lunch will fuel attendees through the conclusion of the Media Conference.

2:15 p.m.
The New York Times and Journalism’s Future

Dean Baquet is the top editor at The New York Times at a transformative time for journalism and for the newsroom he leads. Join us for a wide-ranging conversation about the challenges of adapting The Times to a changing, subscription-first business model. You will also hear about how Times journalists are working to meet the needs of their subscribers and readers in every form, from the written word to visual to audio to television and streaming. And Dean will discuss the demands of news coverage in a world where 'fake news' has become a rallying cry and in which many governments are antagonistic to a free press, along with whatever late-breaking news is happening at the moment.

Executive Editor, The New York Times

Dean Baquet

3:15 p.m.
Takeaways of the Day

Let INMA boil down the day’s key takeaways in a quick wrap-up to aid your daily report back home.

3:30 p.m.
News Media Outlook 2019: What’s Over the Horizon for Publishers

Concluding the World Congress will be the highly sought-after 19th annual keynote by INMA synthesising a week of conference learnings into a thought-provoking, forward-looking perspective. Where are publishers headed from business model, brand, culture, and revenue perspectives? What value are media companies creating, and will consuming publics buy it?

Executive Director and CEO, INMA

Earl J. Wilkinson

4:15 p.m.
Closing Ceremonies

Wrap up the programme for the INMA World Congress of News Media with a note of thanks from outgoing President Eduardo Garces of El Espectador, what’s next for INMA, and the introduction of the next President of INMA, Damian Eales of News Corp Australia.

4:45 p.m.
Congress Programme Concludes
7:00 p.m.-11:30 p.m.
Global Media Awards Dinner

Brought to you by

Edison Ballroom, 240 West 47th Street

Join INMA for the unveiling of the 2019 Global Media Awards at a dinner in Manhattan’s legendary Edison Ballroom. Learn from the best, collect your awards, and connect with peers from around the world over a cocktail reception, dinner, and an after-party. Business attire is requested for the evening, black-tie optional.

Host, Digicel Rising Stars

Terri-Karelle Reid