Some 80% of the population in many countries name their smartphones as the first place – and sometimes the only place – they consume the news. Given the growing the growing importance of the small screen in the news ecosystem, the World Congress Editor’s Retreat will be dedicated to exploring best practices for telling stories, building audience, and generating revenues on smartphones.
The dynamic and immediate nature of smartphone publishing creates vexing challenges and exciting opportunities. Even if you think you know how to tell digital stories, mobile delivery requires fresh perspectives and new skills.
With some 80% of users consuming news on smartphones, “digital first” must turn into “mobile first” for publishers. New technologies like AMP, augmented reality and 5G networks will lift consumer expectations for more and better content.
Few publishers have dedicated more resources to enhanced mobile storytelling than the New York Times, which continues to innovate with rich media, interactive graphics and immersive experiences that it uses to actively build audience and subscription sales.
Creating great mobile content is challenging. Producing effective mobile video is even harder. To be successful, publishers have to re-orient their newsrooms by changing everything from workflows to incentive programs.
Compelling content can be combined with the instantaneous interactivity of the smartphone to create unprecedented commercial opportunities. We will explore how editors can and developers can embed revenue opportunities in their work.