If you have not already done so, pick up your registration badge and print programme on the second floor of the Westin Times Square and take a four-minute walk to the Brainsnack Seminar at Thomson Reuters. INMA World Congress participants only need one badge for the full week; no need for a second badge.
Westin Hotel Times Square
270 West 43rd Street
E-Walk, 2nd Floor (immediately past reception desk)
3 Times Square, 30th Floor
Ringier Axel Springer is merging its different digital brands into one business platform to become a “one-stop shop” for business news in Switzerland. Learn how a mash-up of brands – Handelszeitung for economics, Bilanz for people, Cash.ch for investor topics – are brought together with a networking/business club and a paid business service/consultancy section.
The South China Morning Post has bent its culture to meet the new business realities and the practicalities on changing newsroom and business objectives. Learn how SCMP evolved its newsroom as it confronted the emergence of content economics, advertising optimisation, and opportunity agility.
Today’s communication processes are being transformed and creating impact everywhere. Velocity, agility, efficiency, alignment and autonomy are the ultimate criteria in this brave new world. RBS is a 62-year-old media company that has been building a bridge between a traditional media operation to a media startup through the reformulation and resignification of roles and processes.
Axel Springer’s mens’ magazines are developing new products and services based on their core brand values, such as bikes and glossy boxes for men. Learn how design thinking is helping the media group to put consumer needs first and which strategic decisions go along with brand diversification.
Go behind the scenes of De Telegraaf’s video strategy, which is built on the flexible needs of its diverse audience. What the Dutch publisher has learned is that the need for news and entertainment clearly shows a daytime pattern. At the moment the need for news levels off, the space for entertainment arises. De Telegraaf offers a mixture, whereby, as a result of the new offering, the company can optimally follow through on these daily patterns. Learn more about its live studio and live video on-location plans, as it defines success through reach and engagement.
How newspapers strategically approach the fast-rising voice opportunities is a trend impacting markets around the world. In this session, learn how Gatehouse Media newspapers in the United States are tackling streaming, short-form audio, podcasting, and smart speakers.
Hurricane Maria devastated Puerto Rico, yet thanks to the leadership efforts of El Nuevo Día, the company has galvanised the island for today’s comeback. Learn how El Nuevo Día recovered their business, the decisions made, and the recovery process that is ongoing today.
Learn how Storyful has helped newsrooms and publishers around the world with social media monitoring and reporting to identify breaking news stories, user-generated content, disinformation/misinformation, and cross-platform research.
Some say the Facebook audience is mostly fly-bys and publishers shouldn’t waste their time engaging them to become subscribers. Nine’s Australian Community Media has a Facebook strategy that is focused on building a local and loyal audience, and the publisher has found its Facebook audience to be highly engaged and likely to subscribe. Learn new tips and techniques for re-building an engaged and relevant audience initially constructed on reach.
Sanoma is differentiating from Facebook and Google with B2B data partnerships, aiming to find a unique angle to provide more value to advertisers, while at the same time leveraging the strong sales organisation and customer relationships of the publisher. Learn more about the results of this initiative in this presentation.
With Newsday’s success with sponsored content in the past year, the company put together a “smart home” campaign for PC Richard that covered all platforms including animating the ads in its downloadable newspaper so that you could get information on how to outfit a smart home. In essence, Newsday took the kinds of elements for a big editorial project and applied them to advertising – a model for other advertisers.
India’s Dainik Jagran has created a unique solution for Amazon by leveraging local communities. Amazon got shoppers, and Jagran generated revenue by proposing a uniquely integrated solution. In this Brainsnack, learn how.
Faced with an all too common challenge of declining print revenues not being replaced by new digital revenue, Stuff Auckland has demonstrated how starting again with a new digital-first sales approach can create immediate and lasting commercial wins.
Steven A. Hutton
As part of El Colombiano's ECOlab, two projects related to content marketing got the company interviews with VIPs they couldn't have gotten otherwise: interviews with Jamie Dimon, Norman Foster, and Fernando Botero as well as a 360-degree project looking back on Colombia's narco-culture. Learn how this worked at El Colombiano.
Norwegian community newspaper publisher Amedia recently launched a Campaign Report based on data from real people (users/readers) and not based on survey data from a limited survey base.