Nobody knows the inside story of Silicon Valley like Alan Mutter — leader, moderator, and guru of the INMA Silicon Valley Study Tour. Ink-stained newspaper editor early in his career and Silicon Valley start-up CEO later, Alan today is an internationally known media consultant who taught for a decade at the University of California at Berkeley Graduate School of Journalism. Sign up for the INMA Silicon Valley Study Tour and peek inside the doors INMA will exclusively open for you. Benefit from his insights and wisdom in the intimate atmosphere of a study tour.
The INMA Silicon Valley Study Tour is organised around these key themes and activities:
Building audience via enriched content and social networks
Leveraging third-party platforms (like Google) to build scale
Creating, sharing and monetising video, the fastest-growing format
Monetisation via traditional and native ads — and more
A first look at emerging technology that will shape the future
Group roundtables to network, discuss observations and share ideas
What is the attire?
Casual attire is recommended for the entire week aside from the closing dinner on Thursday. Please come prepared with comfortable walking shoes and an umbrella.
What is included in the price
- Expert guide to Silicon Valley
- Preparatory materials for tour
- Bus transfers during the study tour
- Welcome cocktail reception
- Refreshments and lunches during the five tour days
- Silicon Valley group dinner
- Closing dinner
- Bonus Friday afternoon activities
What will the weather be like?
Expect highs of 67°F (19°C) and lows of 52°F (11°C)
Cancellations will be accepted until August 20, 2019, minus a US$750 administration fee. Cancellations received after this date will not be refunded. Substitutions may be accommodated if submitted in writing by October 1, 2019.
There are limited spaces on the INMA Silicon Valley Study Tour and we expect the tour to sell out. Registrations are on a first-come, first-served basis. If payment is not received within 14 days of the registration, the tour spot is forfeited. Once the tour reaches capacity, INMA will create a waitlist.
Click below to reserve your spot on the INMA Silicon Valley Study Tour
Note: All rates are per person
Price includes: Expert guide to Silicon Valley, Preparatory materials for tour, Bus transfers during the study tour, Welcome cocktail reception, Refreshments and lunches during the five tour days, Silicon Valley group dinner, Closing Dinner, Bonus Friday programming and activities.
Not included: Airline transportation, airport transfers, hotel room, and meals not specifically outlined.
Non-member rate: This includes one year of individual membership in INMA.
Cancellation/Substitution Policy: Cancellations will be accepted until August 20, 2019, minus a US$750 administration fee. Cancellations received after this date will not be refunded. Substitutions may be accommodated if submitted in writing by October 1, 2019.
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