Debunking the Myth about Print Media
The demise of print has often been the dominant narrative for various stakeholders drawing parallels from other parts of the world and extrapolating their personal experiences to the whole universe.
In this session the panelists and the moderator will examine the link of, and unravel, solely objective facts and give an insight into the enormous potential of the print medium to navigate the shifting trend of the business ecosystem of both print itself, and of the digital medium.
Director, Dainik Bhaskar Group
Lead Marketing Effectiveness Practice, Nielsen Dolly Jha LinkedIn