German Media Study Tour 2019

JUMP TO: Thursday | Friday


About the Study Tour

Covering both Hamburg and Berlin, let INMA take you on a deep-dive 2-day Study Tour of leading German newspaper publishers intersected with innovative startups. Learn European best practices to grow audience, revenue and brand from fast-changing European media companies Axel Springer, DPA, Funke, NOZ, Zeitonline, Hamburger Abendblatt and more. Go inside these German media companies and meet face-to-face with decision-makers and leaders.

Thursday, 26 September - Hamburg

08:15

Meet in lobby of Empire Riverside Hotel

Meet in the lobby of the Empire Riverside Hotel for an 08:30 sharp departure.

08:30

Bus Departs Empire Riverside Hotel

09:00-11:00 Die Zeit

Visit to Die Zeit – ZeitOnline

Speersort 1, Hamburg

Die Zeit is a national weekly newspaper, headquartered in Hamburg. Its online sister brand – Zeitonline – has its own, separate newsroom in Berlin. This happened historically, for various reasons, yet today, that makes sense to any news media executive. ZeitOnline is a daily news site, like any other online news outlet, while Die Zeit is still a weekly paper. The focus of this visit is on the constant innovative culture within the whole DieZeit/Zeitonline group.

Christian Roepke Christian Roepke
CEO, Zeit Online @chrisroepke LinkedIn

Enrique Tarragona Enrique Tarragona
COO, Zeitonline Enrique Tarragona

11:00-11:30

Group Walk from Die Zeit to Funke Mediengruppe

11:30-13:30 Funke Medien

Visit to Funke Medien: Home to Hamburger Abendblatt

Großer Burstah 18-32, 20457 Hamburg

A bunch of Funke Media Group executives participated in the INMA Media Viking Week in 2017. What followed was an internal project dubbed "The Oslo Project." Two years on, Funke is deep into a digital transformation and the reader revenue revolution that followed (the project is now re-named "Readers First" as per INMA's Readers First Initiative). Hear the story of what Funke Media Group learned from INMA members in Scandinavia and how they've given those lessons learned a specific German twist. The focus of this visit is on the digital subscription strategy for daily local paper Hamburger Abendblatt as well as their other news brand titles.

Dr. Ruth Betz Dr. Ruth Betz
Leiterin Digitale Transformation, Funke Dr. Ruth Betz

Berndt Röttger Berndt Röttger
Deputy Editor-in-Chief, Hamburger Abendblatt, Funke Media Group @berndtroettgerBerndt Röttger

13:30-14:30

Lunch

14:30–15:00

Bus from Funke to NOZ Digital

15:00-16:00 NOZ Digital

Visit to NOZ Digital

Barnerstraße 14, 22765 Hamburg

NOZ Digital, as an independent company within NOZ MEDIEN and mh:n MEDIEN, is responsible for the digital strategy and operates portals, online services and mobile applications as well as other digital products. These include, for example, the websites of Neue Osnabrücker Zeitung (local paper), the Schleswig-Holstein newspaper publisher, the A.Beig publishing house and the newspaper publisher Schwerin. The products of NOZ Digital serve the needs of subscribers and readers as well as the requirements of the advertising market. To meet the diverse needs of the ever-growing digital business, the team consists of product and project managers, developers, UX designers, data analysts, video producers, and other digital experts.

16:00–16:15

Bus from NOZ to NMA

16:15-17:45 Next Media Acclerator

Visit to Next Media Accelerator

Am Sandtorkai 27, 20457 Hamburg

The Next Media Accelerator was initiated by the German Press Agency (dpa) and founded in 2015 in Hamburg by several independent partners in order to offer media related startups a place to succeed. Under the motto "We are the premier hub for media innovation in Europe," the NMA funds and supports not just young entrepreneurs from Germany but from all over Europe. During this visit, you'll hear quick, 5-minute presentations from a variety of media startups currently setting up shop in Hamburg at the NMA, as well as an introduction to Next Media Accelerator and how they operate as a pan-European startup accelerator.

Christoph Hüning Christoph Hüning
Managing Partner, NMA Christoph Hüning

Nico Lumma Nico Lumma
Managing Partner, NMA Nico Lumma

17:45–18:30

Drinks and Group Discussion of Today’s Learnings

NMA, Am Sandtorkai 27, 20457 Hamburg

Recap of the day and group discussions over a well-deserved local beer.

18:30

Bus Takes Group Back To Empire Riverside Hotel

Friday, 27 September – Berlin

06:30

Meet in Lobby of Empire Riverside Hotel

Meet in lobby of the Empire Riverside Hotel for a 06:45 sharp departure.

06:45

Bus departs from Hotel to Hamburg Central Station

07:38

Train Departs to Berlin

First Class tickets booked and provided by INMA (part of your Study Tour registration).

09:22

Arrive at Berlin Central Station

A bus will take the group to our first Study Tour stop of the day.

10:00–12:00 Funke Digital

Visit to Funke Digital

Friedrichstraße 70

The new central office - bridgehead of regional media in the capital and the republic. Journalistic excellence from the capital: The central editorial board of the Funke Mediengruppe started work in September 2015. The new unit supplies all regional media of the group with nationwide content, print and digital. At the same time, it draws on the regional and local expertise of Funke titles and makes nationally relevant content from the regions available to all media. In addition, the panorama and knowledge pages are created for all titles in Berlin. Around 70 employees work in the editorial office. Their location is in the middle of the capital - in "The Q" on Friedrichstrasse. The team of the Zentralredaktion works seven days a week, from 5 in the morning to midnight, for the readers of the Funke titles. Funke Digital as well as the teams of Funke Digital TV Guide and job board Absolventa are also part of the "The Q". Carsten Erdmann is Editor-in-Chief Digital and coordinates the cooperation between the Berlin Unit and the editorial offices of the FUNKE daily newspapers. The focus of this visit will be on the group's "reach strategy" for its online portals.

Carsten Erdmann Carsten Erdmann
Chief-Editor Digital, Funke Mediengruppe Carsten Erdmann

Jochen Gaugele Jochen Gaugele
Deputy Editor-in-Chief, Funke Mediengruppe @jgaugele

Jörg Quoos Jörg Quoos
Editor-in-Chief, Funke Mediengruppe @joerg_quoos

12:00-12:40

Lunch at Funke

12:40-13:00

Walk 1km to Axel Springer

Axel-Springer-Straße 65

A short walk takes us to Axel Springer HQ, home to Bild and Die Welt.

13:00-15:00 Axel Springer

Visit to Axel Springer HQ: Die Welt and Bild

Axel-Springer-Straße 65

Axel Springer SE is a German digital publishing house which is the largest in Europe, with numerous multimedia news brands, such as Bild, Die Welt, and Fakt and more than 15,000 employees. Get into the newsrooms of Bild and Die Welt and get a deepdive presentation in their digital transformation, as well as a sneakpreview of their new building.

15:00–15:10

Group Walk to Deutsche Press-Agentur (DPA)

A short walk, literally around the block, takes us to Deutsche Press-Agentur (DPA)

15:10-16:10 Axel Springer

Visit to Deutsche Press-Agentur (DPA)

Markgrafenstraße 20, 10969 Berlin

Vist the largest newsroom in Europe: 3000m3. Learn how the Deutsche Press-Argentur (DPA) is transforming its business model to work more closely with publishers towards driving digital subscriptions. DPA is at the forefront and taking a lead in the changing agency-publisher relationship dynamics. Learn how they are changing (and sometimes struggling with, like all of us) newsroom routines that need to learn to work with "performing data analytics." "Be first but be right first" is becoming increasingly hard in the age of fake news yet with a digital-savvy newsroom like DPA's, not impossible.

Jens Peterson Jens Peterson
Head Of Communication, DPA @jenspetersenJens Peterson

16:10

Group Drive by Bus to t-online.de

16:30-17:30 t-online

Visit to t-online.de

Torstraße 49, Berlin

The largest portal in Germany, owned by Ströer News Publishing, t-online.de has had its own newsroom since 2017 and is all advertising-based. Learn how t-online.de drives revenue in a "reader-revenue-focused publishing world" with a free, advertising-based news website.

Florian Harms Florian Harms
Chief-Editor, t-online.de @faharmsFlorian Harms

17:30

Bus to Berlin Central Station

18:38

Train Departs to Hamburg

First Class tickets booked and provided by INMA (part of your Study Tour registration).

20:23

Arrive at Hamburg Central Station

Bus takes participants back to Empire Riverside Hotel