German Media Study Tour 2019

JUMP TO: Thursday | Friday

About the Study Tour

Covering both Hamburg and Berlin, let INMA take you on a deep-dive 2-day Study Tour of leading German newspaper publishers intersected with innovative startups. Learn European best practices to grow audience, revenue and brand from fast-changing European media companies Axel Springer, DPA, Funke, NOZ, Zeitonline, Hamburger Abendblatt and more. Go inside these German media companies and meet face-to-face with decision-makers and leaders.

Study Tour Guide Pit Gottschalk

INMA's German Media Study Tour will be lead by Pit Gottschalk. Pit today is Chief-Editor and Founder of Fever Pit'ch, a newsletter dedicated to football coverage. He previously worked for Axel Springer for 21 years heading up the CEO's office and as an editor and journalist for Sport Bild, Die Welt, and Welt am Sonntag. He later became an editor-in-chief for all sports coverage for Funke Media Group's titles. He is also a local to the city of Hamburg. Thus, he is the ideal Guide for this German Media Study Tour; with intimate knowledge of the German media industry as well as the companies and the cities we'll be visiting.

Thursday, 26 September - Hamburg


Meet in lobby of Empire Riverside Hotel

Meet in the lobby of the Empire Riverside Hotel for an 08:35 sharp departure.

08:15 - 08:30

Briefing: overview of the next two days

Our Study Tour Guide, Pit Gottschalk, will give a brief introduction to the German media market and what to expect over the next 2 days.


Bus Departs Empire Riverside Hotel

09:00-11:00 Die Zeit

Visit to DIE ZEIT — ZEITOnline

Speersort 1, Hamburg

Continuous development, highest journalistic standards and a thriving culture at work: The ZEIT publishing group with its flagship media DIE ZEIT and ZEIT ONLINE, numerous magazines and around 150 events per year is one of Germany's most important media houses. DIE ZEIT is Germany's leading opinion-forming weekly newspaper, not only an important source of up-to-date information, but rather also a medium of orientation. ZEIT ONLINE, the online sister brand of DIE ZEIT, is one of the fastest-growing providers of online journalism of the highest standard, award-winning storytelling and elaborate data-journalism. The focus of this visit lies on the innovative culture within the whole ZEIT Publishing Group.

Enrique Tarragona Enrique Tarragona
Managing Director, Zeit Online Enrique Tarragona

Nils Nils von der Kall
Publishing Director Marketing & Circulation, Die Zeit Nils

Katharina Katharina Kreienborg
Sales Manager

Laura Laura Weinert
Consultant to the Editorial Office DIE ZEIT & ZEIT ONLINE LinkedIn

Marco Kaiser Marco Kaiser
CTO, Zeit Online LinkedIn

Lennart Schneider Lennart Schneider
Marketing Manager / Head of "Freunde der Zeit", Die Zeit LinkedIn


Group Walk from Die Zeit to Hamburger Abendblatt

11:30-13:30 Funke Medien

Visit to Funke Medien: Home to Hamburger Abendblatt

Großer Burstah 18-32, 20457 Hamburg

A bunch of Funke Media Group executives participated in the INMA Media Viking Week in 2017. What followed was an internal project dubbed "The Oslo Project." Two years on, Funke is deep into a digital transformation and the reader revenue revolution that followed (the project is now re-named "Readers First" as per INMA's Readers First Initiative). Hear the story of what Funke Media Group learned from INMA members in Scandinavia and how they've given those lessons learned a specific German twist. The focus of this visit is on the digital subscription strategy for daily local paper Hamburger Abendblatt as well as their other news brand titles.

Dr. Ruth Betz Dr. Ruth Betz
Leiterin Digitale Transformation, Funke Dr. Ruth Betz

Berndt Röttger Berndt Röttger
Deputy Editor-in-Chief, Hamburger Abendblatt, Funke Media Group @berndtroettgerBerndt Röttger




Bus from Funke to NOZ Digital

15:00-16:00 NOZ Digital

Visit to NOZ Digital

Barnerstraße 14, 22765 Hamburg

After the merger of NOZ MEDIEN and mh:n MEDIEN in 2016, the media group, now one of the ten largest newspapers publishers in Germany, decided to build a new central digital unit in Hamburg — somewhat the geographic middle between the existing headquarters in Osnabrück, Flensburg, Pinneberg and Schwerin. NOZ MEDIEN and mh:n MEDIEN publish 42 daily newspaper titles and very proud of having now more than 100.000 digital subscribers (More on that here).
Since 2018, three different teams work in a new office in Hamburg-Ottensen to support, strengthen and speed up the digital transformation at NOZ MEDIEN and mh:n MEDIEN. Hear the story of how the NOZ Digital manages the digital strategy of the publishing group and focusses on topics like Paid Content, Data Strategy and Business Development. Learn how the HH-Lab — a newly-founded R&D-department for the whole media group — does research and develops new ideas and (digital) products. And, last but not least, hear the story how the "Zentralredaktion Digital", the central unit for national and international digital content, focusses on digital journalism, storytelling and new formats to back-up and reinforce the paid content efforts in the local and regional editorial units.

Nicolas Nicolas L. Fromm
Managing Director Digital, NOZ MEDIEN & mh:n MEDIEN
CEO, NOZ Digital Nicolas

Joachim Joachim Dreykluft
Head of R&D, NOZ MEDIEN & mh:n MEDIEN,
Editor Joachim

Michael Michael Krechting
Managing Editor Digital Neue Osnabrücker Zeitung (NOZ) @krechtingmMichael


Bus from NOZ to NMA

16:15-17:45 Next Media Acclerator

Visit to Next Media Accelerator

Am Sandtorkai 27, 20457 Hamburg

The Next Media Accelerator was initiated by the German Press Agency (dpa) and founded in 2015 in Hamburg by several independent partners in order to offer media related startups a place to succeed. Under the motto "We are the premier hub for media innovation in Europe," the NMA funds and supports not just young entrepreneurs from Germany but from all over Europe. During this visit, you'll hear quick, 5-minute presentations from a variety of media startups currently setting up shop in Hamburg at the NMA, as well as an introduction to Next Media Accelerator and how they operate as a pan-European startup accelerator.

Christoph Hüning Christoph Hüning
Managing Partner, NMA Christoph Hüning

Nico Lumma Nico Lumma
Managing Partner, NMA Nico Lumma


Drinks and Group Discussion of Today's Learnings

NMA, Am Sandtorkai 27, 20457 Hamburg

Recap of the day and group discussions over a well-deserved local beer.


Bus Takes Group Back To Empire Riverside Hotel

Friday, 27 September - Berlin


Meet in Lobby of Empire Riverside Hotel

Meet in lobby of the Empire Riverside Hotel for a 06:45 sharp departure.


Bus departs from Hotel to Hamburg Dammtor Station

Train departs from Gleis 4 at Dammtor Station.


Train Departs to Berlin

First Class tickets booked and provided by INMA (part of your Study Tour registration).


Arrive at Berlin Central Station

A bus will take the group to our first Study Tour stop of the day.

10:00-12:00 Funke Digital

Visit to Funke — Central Office Berlin

Friedrichstraße 70

The new central office — bridgehead of regional media in the capital and the republic. Journalistic excellence from the capital: The central editorial board of the Funke Mediengruppe started work in September 2015. The new unit supplies all regional media of the group with nationwide content, print and digital. Their location is in the middle of the capital — in "The Q" on Friedrichstrasse.
The team of the Zentralredaktion works seven days a week, from 5 in the morning to midnight, for the readers of the Funke titles. FUNKE Digital is the hub for digital development of the group in Berlin. With 80 experts they develop the FD publishing platform, provide central digital services, run a "online only“ digital publishing unit and are responsible for all digital M&A activities.
Focus of the visits is FUNKE's dual strategy for digital publishing with two product lines: Quality portals with a paid content business model and "reach portals" with advertising business model.

Carsten Erdmann Carsten Erdmann
Chief-Editor Digital, Funke Mediengruppe Carsten Erdmann

Thurm Stephan Thurm
Head of Funke Digital and Chief digital Offficer, Funke Mediengruppe Thurm


Lunch at Funke


Walk 1km to Axel Springer

Axel-Springer-Straße 65

A short walk takes us to Axel Springer HQ, home to Bild and Die Welt.

13:00-15:00 Axel Springer

Visit to Axel Springer HQ: Die Welt and Bild

Axel-Springer-Straße 65

Axel Springer is a German digital publishing house which is the largest in Europe, with numerous multimedia news brands, such as Bild, Die Welt, and Fakt and more than 15,000 employees. Get into the newsrooms of Bild and Die Welt and get a deepdive presentation in their digital transformation, as well as a sneakpreview of their new building.

Lars-Broder Keil
Head of Axel Springer Company Archive / History

Patrick Patrick Markowski
Chief Managing Editor, Bild

Oliver Michalsky
Editor-in-Chief, Die WELT Digital

Andreas Andreas Ludwigs
Head of Project "New Building"


Group Walk to Deutsche Press-Agentur (DPA)

A short walk, literally around the block, takes us to Deutsche Press-Agentur (DPA)

15:10-16:10 Axel Springer

Visit to Deutsche Press-Agentur (DPA)

Markgrafenstraße 20, 10969 Berlin

Vist the largest newsroom in Europe: 3000m3. Learn how the Deutsche Press-Argentur (DPA) is transforming its business model to work more closely with publishers towards driving digital subscriptions. DPA is at the forefront and taking a lead in the changing agency-publisher relationship dynamics. Learn how they are changing (and sometimes struggling with, like all of us) newsroom routines that need to learn to work with "performing data analytics." "Be first but be right first" is becoming increasingly hard in the age of fake news yet with a digital-savvy newsroom like DPA's, not impossible.

Katja Katja Fleischmann
Director Performing Content, DPA

Sven Sven Gösmann
Editor-in-Chief, DPA


Group walk back to Funke

Friedrichstraße 70

Pick up bags and board bus.


Group Drive by Bus to

16:30-17:30 t-online

Visit to

Torstraße 49, Berlin

The largest portal in Germany, owned by Ströer News Publishing, has had its own newsroom since 2017 and is all advertising-based. Learn how drives revenue in a "reader-revenue-focused publishing world" with a free, advertising-based news website.

Florian Harms Florian Harms
Chief-Editor, @faharmsFlorian Harms


Bus to Berlin Central Station


Train Departs to Hamburg

First Class tickets booked and provided by INMA (part of your Study Tour registration).


Arrive at Hamburg Central Station

Bus takes participants back to Empire Riverside Hotel