Overall Theme

Audience Revenue Innovation & Best Practices for Local and Regional Media Companies.

Mather Economics and INMA are bringing together leading practitioners from around the world for a discussion of reader revenue innovation and best practices. The speakers will address how best to grow long-term revenue streams across both print and digital audiences while preserving advertising inventory and revenue. These insights will be relevant to publishers of all sizes, from global brands to local publishers. Expect to learn the results of original INMA and Mather research into digital subscriber acquisition, retention, and lifecycle management; meet executives behind the best practices from leading publishers in the field; dive into case studies of revenue models beyond content subscriptions, and get inspired by innovators in digital marketing to digital audiences.

Wednesday, 25 September

08:00 - 09:00

Registration and Welcome Coffee

09:00 - 09:15

Welcome and Overview of The Reader Revenue Symposium

Matt Lindsay Matt Lindsay
President Mather Economics, USA LinkedIn

09:15 - 09:40

Where Will The Reader Revenue Growth Come From The Coming Years?

In this presentation, Tor will go through Schibsted's reader revenue strategy, how they think the market will go into different phases and were Schibsted expects the growth will come from in the next years. Schibsted has a ambition of 1 bill NOK/ kroner (= 100 mill euro) in digital reader revenue in 2020.

Tor Jacobsen Tor Jacobsen
SVP Consumer Schibsted Media, Schibsted, Norway LinkedIn

09:40 - 10:05

INMA Research: Digital Subscriber Acquisition, Retention, And Lifecycle Management At Local and Regional Media Companies

Be the first to hear the results of original INMA & Mather research by Piechota & Schantin on reader revenue at local and regional news medfia companies. Greg and Dietmar have researched this topic specifically at regional companies across Europe.

Greg Grzegorz - Greg - Piechota
Researcher-In-Residence at INMA, UK Greg Piechota LinkedIn

Dietmar Schantin Dietmar Schantin
Founder and CEO of Institute for Media Strategies, UK Dietmar Schantin LinkedIn

10:05 - 10:30

A Customer Centric Perspective On Subscription Growth

In this presentation, Wiebke will highlight the importance of focusing on the whole customer journey instead of article performance and its leads as a main tool for driving subscription growth.

Wiebke Meede Wiebke Meede
Head of Digital Marketing & Sales, Der Spiegel, GermanyNagel LinkedIn

10:30 - 11:00

Networking & Coffee Break

11:00 - 11:30

Bill's Perspective On Subscription Growth

Bill Nagel Bill Nagel
Publisher & CEO, San Fran Chronicle and SF Gate, USANagel LinkedIn

11:30 - 12:00

Panel Discussion on Reader Revenue

Pip Cameron Pip Cameron
Chief Customer Officer, Stuff, New Zealand Pip LinkedIn

General Manager Premium BILDplus & WELTplus, Axel Springer, Germany Tobias LinkedIn

Esfand Pourmand Esfand Pourmand
SVP Global Head of Subscriptions, News Corp, United States Esfand LinkedIn

12:00 - 13:00

Networking & Lunch Break

13:00 - 13:30

50% Growth In Digital Subscriber Revenue: Lessons Learned

A hands-on session on the growth levers in user revenue at the largest Swiss publishing house: What works, what not. What's next?

Marc Isler Marc Isler
Chief Revenue Officer (CRO), Tamedia, SwitzerlandIsler LinkedIn

13:30 - 14:00


Maggie Louie Maggie Louie
Founder & CEO, DEVCON, USA Maggie LinkedIn

Arvid Arvid Tchivzhel
Senior Director - Product Development, Mather Economics, USAPip LinkedIn

14:00 - 14:30

Networking & Coffee Break

14:30 - 15:00

Lessons Learned At The Seattle Times

Alan Alan Fisco
President, Seattle Times, USAIsler LinkedIn

15:00 - 15:30

Non-Media Panel Discussion on Subscriptions

Speaker to be confirmed
NBA LinkedIn

Speaker to be confirmed
USTA LinkedIn

Matt Matt Lindsay
President, USAMatt LinkedIn

15:30 - 15:50

From Data To Relationships: How NRC Media Grows In Readership And Revenue

Matthijs reveals how NRC Media got to growth in readership and subscription revenue. He explains how the Dutch media company succeeds in building long term relationships with customers by improvements in acquisition and retention, increasing value for subscribers and the company. Many best practices, use cases and results will be shared. Some key topics: acquisition for the long-term, the unexpected big impact of the customer service department, pricing optimization, smart usage of data, the power of listening and empathy.

Matthijs Matthijs van de Peppel
Director of Marketing, Data and Customer Care, NRC Media, The NetherlandsIsler LinkedIn

Dustin Dustin Tetley
Senior Director Consulting, Mather Economics, USADustin LinkedIn

15:50 - 16:10

Reader Revenue in The Age of Artificial Intelligence

The Deepnews Digest showcases the capabilities of the Deepnews.ai scoring algorithm. Deepnews collects stories, scores them, and ranks them based on their journalistic depth, angle and added value.

Filloux Frédéric Filloux
CEO, Deepnews.ai, FranceFilloux LinkedIn

16:10 - 16:30

How Mediahuis is Rapidly Growing Its Share in Reader Revenue

Griet Griet Ducatteeuw
Publisher De Standaard and Het Nieuwsblad, Mediahuis, BelgiumGriet LinkedIn

16:30 - 16:45

Closing Remarks to The Reader Revenue Symposium

Matt Matt Lindsay
President, Mather Economics, USAMatt LinkedIn

16:45 - 17:30

Book Signing & Drinks

Matthijs Matthijs van de Peppel
Director of Marketing, Data and Customer Care, NRC Media, The NetherlandsIsler LinkedIn

Matt Matt Lindsay
President, Mather Economics, USAMatt LinkedIn

18:30 - 22:30

Speaker's Dinner (invitation-only)