Mather Economics and INMA are bringing together leading practitioners from around the world for a discussion of reader revenue innovation and best practices. The speakers will address how best to grow long-term revenue streams across both print and digital audiences while preserving advertising inventory and revenue. These insights will be relevant to publishers of all sizes, from global brands to local publishers. Expect to learn the results of original INMA and Mather research into digital subscriber acquisition, retention, and lifecycle management; meet executives behind the best practices from leading publishers in the field; dive into case studies of revenue models beyond content subscriptions, and get inspired by innovators in digital marketing to digital audiences.
In this presentation, Tor will go through Schibsted's reader revenue strategy, how they think the market will go into different phases and were Schibsted expects the growth will come from in the next years. Schibsted has a ambition of 1 bill NOK/ kroner (= 100 mill euro) in digital reader revenue in 2020.
SVP Consumer Schibsted Media, Schibsted, Norway LinkedIn
Be the first to hear the results of original INMA & Mather research by Piechota & Schantin on reader revenue at local and regional news media companies. Greg and Dietmar have researched this topic specifically at regional companies across Europe.
Grzegorz - Greg - Piechota
Researcher-In-Residence at INMA, UK Greg Piechota LinkedIn
Founder and CEO of Institute for Media Strategies, UK Dietmar Schantin LinkedIn
Over the past year, Mediahuis has transformed their organization. Griet Ducatteeuw will present their plan and the necessary hard choices they had to make in order to accelerate digital growth. She will also address some of the radical changes Mediahuis had to make to maximize reader and print revenue.
Publisher De Standaard and Het Nieuwsblad, Mediahuis, BelgiumGriet LinkedIn
Reader revenue is just one part of operating a successful media company. This session will discuss its importance to the whole picture and why it's vital to maintain a strong and engaged reader base. It is also important not to limit thinking on how to generate reader revenue.
Publisher & CEO, San Fran Chronicle and SF Gate, USANagel LinkedIn
Senior Director — Product Development, Mather Economics, USAArvid LinkedIn
Most conversations about the integrity of online ad revenue focus on ad fraud — where the advertiser is the victim. These discussions ignore what publishers lose to ad threat - malvertising that siphons revenue and damages brand reputation. Addressing ad threat with digital edge security protects users from hackers and rescues a surprising amount of publisher revenue.
Founder & CEO, DEVCON, USA Maggie LinkedIn
Senior Director - Product Development, Mather Economics, USAPip LinkedIn
While The New York Times and The Washington Post boast of attracting a large number of digital subscribers, the conversion to paid is more difficult and chaotic for local American newspapers. Following the example of other regional colleagues, The Seattle Times is starting to gain popularity among digital subscribers, with more than 43,000 subscribers and a $9 million annual revenue stream since the launch of its "metered" model in 2013.
President, Seattle Times, USAIsler LinkedIn
Director, DTC Strategy & Retention, National Basketball Association (NBA), USANBA LinkedIn
Senior Director, Data Strategy and Customer Engagement, United States Tennis Association (USTA), USAUSTA LinkedIn
President, Mather Economics, USAMatt LinkedIn
Matthijs reveals how NRC Media got to growth in readership and subscription revenue. He explains how the Dutch media company succeeds in building long term relationships with customers by improvements in acquisition and retention, increasing value for subscribers and the company. Many best practices, use cases and results will be shared. Some key topics: acquisition for the long-term, the unexpected big impact of the customer service department, pricing optimization, smart usage of data, the power of listening and empathy.
Matthijs van de Peppel
Director of Marketing, Data and Customer Care, NRC Media, The NetherlandsIsler LinkedIn
The Deepnews Digest showcases the capabilities of the Deepnews.ai scoring algorithm. Deepnews collects stories, scores them, and ranks them based on their journalistic depth, angle and added value.
CEO, Deepnews.ai, FranceFilloux LinkedIn
In this presentation, Wiebke will highlight the importance of focusing on the whole customer journey instead of article performance and its leads as a main tool for driving subscription growth.
Head of Subscription Growth, Der Spiegel, GermanyNagel LinkedIn