Overall Theme

Audience Revenue Innovation & Best Practices for Local and Regional Media Companies.

Mather Economics and INMA are bringing together leading practitioners from around the world for a discussion of reader revenue innovation and best practices. The speakers will address how best to grow long-term revenue streams across both print and digital audiences while preserving advertising inventory and revenue. These insights will be relevant to publishers of all sizes, from global brands to local publishers. Expect to learn the results of original INMA and Mather research into digital subscriber acquisition, retention, and lifecycle management; meet executives behind the best practices from leading publishers in the field; dive into case studies of revenue models beyond content subscriptions, and get inspired by innovators in digital marketing to digital audiences.

Wednesday, 25 September

08:00 - 09:00

Registration and Welcome Coffee

09:00 - 09:15

Welcome and Overview of The Reader Revenue Symposium

Matt Lindsay Matt Lindsay
President Mather Economics, USA LinkedIn

Whitehead Robert Whitehead
Disruptionist, investor, non-executive director and Symposium ModeratorLinkedIn

09:15 - 09:40

Where Will The Reader Revenue Growth Come From The Coming Years?

In this presentation, Tor will go through Schibsted's reader revenue strategy, how they think the market will go into different phases and were Schibsted expects the growth will come from in the next years. Schibsted has a ambition of 1 bill NOK/ kroner (= 100 mill euro) in digital reader revenue in 2020.

Tor Jacobsen Tor Jacobsen
SVP Consumer Schibsted Media, Schibsted, Norway LinkedIn

09:40 - 10:05

INMA Research: Digital Subscriber Acquisition, Retention and Lifecycle Management At Local and Regional Media Companies

Be the first to hear the results of original INMA & Mather research by Piechota & Schantin on reader revenue at local and regional news media companies. Greg and Dietmar have researched this topic specifically at regional companies across Europe.

Greg Grzegorz - Greg - Piechota
Researcher-In-Residence at INMA, UK Greg Piechota LinkedIn

Dietmar Schantin Dietmar Schantin
Founder and CEO of Institute for Media Strategies, UK Dietmar Schantin LinkedIn

10:05 - 10:30

How Mediahuis Focuses on Maximizing Reader Revenue

Over the past year, Mediahuis has transformed their organization. Griet Ducatteeuw will present their plan and the necessary hard choices they had to make in order to accelerate digital growth. She will also address some of the radical changes Mediahuis had to make to maximize reader and print revenue.

Griet Griet Ducatteeuw
Publisher De Standaard and Het Nieuwsblad, Mediahuis, BelgiumGriet LinkedIn

10:30 - 11:00

Networking & Coffee Break

11:00 - 11:30

Reader Revenue From A Publisher's Perspective

Reader revenue is just one part of operating a successful media company. This session will discuss its importance to the whole picture and why it's vital to maintain a strong and engaged reader base. It is also important not to limit thinking on how to generate reader revenue.

Bill Nagel Bill Nagel
Publisher & CEO, San Fran Chronicle and SF Gate, USANagel LinkedIn

11:30 - 12:00

Panel Discussion on Reader Revenue

Lou Grasser Lou Grasser
Head of Innovative Subscriptions, Le Monde, FranceLou LinkedIn

General Manager Premium BILDplus & WELTplus, Axel Springer, Germany Tobias LinkedIn

Esfand Pourmand Esfand Pourmand
SVP Global Head of Subscriptions, News Corp, United States Esfand LinkedIn

12:00 - 13:00

Networking & Lunch Break

13:00 - 13:25

An Update on Listener™

Arvid Arvid Tchivzhel
Senior Director — Product Development, Mather Economics, USAArvid LinkedIn

13:25 - 13:50

Combating Ad Threat with Revenue-Forward Security

Most conversations about the integrity of online ad revenue focus on ad fraud — where the advertiser is the victim. These discussions ignore what publishers lose to ad threat - malvertising that siphons revenue and damages brand reputation. Addressing ad threat with digital edge security protects users from hackers and rescues a surprising amount of publisher revenue.

Maggie Louie Maggie Louie
Founder & CEO, DEVCON, USA Maggie LinkedIn

Arvid Arvid Tchivzhel
Senior Director - Product Development, Mather Economics, USAPip LinkedIn

13:50 - 14:15

The Seattle Times — Digital Subscription Journey

While The New York Times and The Washington Post boast of attracting a large number of digital subscribers, the conversion to paid is more difficult and chaotic for local American newspapers. Following the example of other regional colleagues, The Seattle Times is starting to gain popularity among digital subscribers, with more than 43,000 subscribers and a $9 million annual revenue stream since the launch of its "metered" model in 2013.

Alan Alan Fisco
President, Seattle Times, USAIsler LinkedIn

14:15 - 14:45

Networking & Coffee Break

14:45 - 15:15

Customer Analytics in the Sports Industry

Satwant Satwant Singh
Director, DTC Strategy & Retention, National Basketball Association (NBA), USANBA LinkedIn

Kent Kent Schacht
Senior Director, Data Strategy and Customer Engagement, United States Tennis Association (USTA), USAUSTA LinkedIn

Matt Matt Lindsay
President, Mather Economics, USAMatt LinkedIn

15:15 - 15:40

From Data To Relationships: How NRC Media Grows In Readership And Revenue

Matthijs reveals how NRC Media got to growth in readership and subscription revenue. He explains how the Dutch media company succeeds in building long term relationships with customers by improvements in acquisition and retention, increasing value for subscribers and the company. Many best practices, use cases and results will be shared. Some key topics: acquisition for the long-term, the unexpected big impact of the customer service department, pricing optimization, smart usage of data, the power of listening and empathy.

Matthijs Matthijs van de Peppel
Director of Marketing, Data and Customer Care, NRC Media, The NetherlandsIsler LinkedIn

15:40 - 16:05

Reader Revenue in The Age of Artificial Intelligence

The Deepnews Digest showcases the capabilities of the Deepnews.ai scoring algorithm. Deepnews collects stories, scores them, and ranks them based on their journalistic depth, angle and added value.

Filloux Frédéric Filloux
CEO, Deepnews.ai, FranceFilloux LinkedIn

16:05 - 16:30

A Customer Centric Perspective On Subscription Growth

In this presentation, Wiebke will highlight the importance of focusing on the whole customer journey instead of article performance and its leads as a main tool for driving subscription growth.

Wiebke Meede Wiebke Meeder
Head of Subscription Growth, Der Spiegel, GermanyNagel LinkedIn

16:30 - 16:45

Wrap-up by Moderator and Closing Remarks to The Reader Revenue Symposium

Whitehead Robert Whitehead
Disruptionist, investor, non-executive director and Symposium ModeratorLinkedIn

Matt Matt Lindsay
President, Mather Economics, USAMatt LinkedIn

16:45 - 17:30

Book Signing & Drinks

Matthijs Matthijs van de Peppel
Director of Marketing, Data and Customer Care, NRC Media, The NetherlandsIsler LinkedIn

Matt Matt Lindsay
President, Mather Economics, USAMatt LinkedIn

18:30 - 22:30

Speaker's Dinner (invitation-only)