The premier executive-level overview of European news industry best practices in growing audience engagement, revenue and brand: 1 conference, 1 study tour, 2 seminars.

About This Week

INMA will guide you through news industry best practices and strategies from the leading European news media companies, with a special emphasis on Germany: a European News Media Conference, a Local Reader Revenue Symposium, a German Media Study Tour and an editorial-focused Scoopcamp specifically for innovative storytellers. All in one week.

Why Hamburg?

"I was born in Liverpool, but grew up in Hamburg." — John Lennon

Why is INMA holding its annual Media Innovation Week in Hamburg? Because, simply put, Hamburg is the Media Capital of Germany. Indeed, many well-known legacy media brands such as Die Zeit, Hamburger Abendblatt, G+J, Der Spiegel and Bild were either founded in Hamburg and/or are now headquartered in the city. On top of that, Hamburg is home to a vibrant startup community; with the Next Media Accelerator the city is home to a range of European startups (not just German).

Hamburg, being a big traditional port city, is literally and figuratively, the "door to the world" for many. Google, XING and Facebook have also set up their German headquarters here. It's also home to Germany's biggest online marketing platform: Online Marketing Rockstars (omr.com).

"Hamburg is the best combination of what Berlin and Munich have to offer" said one German media executive, adding "Berlin is the young and hip city with the most startups in Germany; Munich has most of the good old, sturdy traditional German companies. Hamburg has both".

European News Media Conference

Monday and Tuesday, 23-24 September

European News Media Conference

The INMA European News Media Conference (now in its 47th year) is where European media executives gather for a passionate and creative look at the changing revenue and brand dynamics impacting the relationship between content and audiences. This conference gives you the best executive-level overview of European media best practices. Don't expect hollow projections of how our future will look like but rather practical, tried-and-tested case studies, insights and strategies by leading European publishers across the continent.

Learn More

2 Parallel Seminars

Wednesday, 25 September

Local Reader Revenue Symposium
Powered by Mather Economics
One full day of presentations and panel discussions solely focused on growing local reader revenue. Under the overall theme of "Audience Revenue Innovation & Best Practices", expect to learn the results of original INMA research on reader revenue in local/regional media, meet executives behind the best practices from all over Europe, dive into case studies of revenue models beyond content subscriptions, and get inspired by innovators in digital marketing to local audiences.

Mather


Scoopcamp
One full day specifically for storytellers, editors and journalists. Under the overarching theme "New storytelling" more than 200 journalists and innovators discuss trends and issues at the intersection of writing and editing, programming and product development. The all-day conference focuses on the topics like data journalism, social media and above all new storytelling in digital media. A extensive day on digital storytelling with keynote presentations in the morning and hands-on workshops in the afternoon.

Scoopcamp

German Media Study Tour

Thursday and Friday, 26-27 September

With a 2-day, 2-city Study Tour covering both Hamburg and Berlin; let INMA take you on a deep-dive tour of leading German publishers, intersected with innovative startups. Learn European best practices to grow audience, revenue and brand from fast-changing European media companies. Axel Springer, DPA, Funke, NOZ, Zeitonline, Hamburger Abendblatt and more.

Go inside these companies in Hamburg and Berlin and meet face-to-face with decision-makers and leaders.

Learn More

Confirmed Speakers

Dr. Ruth Betz

Dr. Ruth Betz
Leiterin Digitale Transformation
Funke
Germany
Dr. Ruth Betz

Jessica Bulthé

Jessica Bulthé
Data Analyst Digital Advertising
Mediahuis
Belgium
@JessicaBultheJessica Bulthé

Helge Birkelund

Helge Birkelund
Director of Sport
Amedia
Norway
@helgebirk Helge Birkelund

Dr. Stephanie Caspar

Dr. Stephanie Caspar
President Technology and Data
Axel Springer
Germany
Dr. Stephanie Caspar

Carsten Erdmann

Carsten Erdmann
Chief-Editor Digital
Funke Mediengruppe
Germany
Carsten Erdmann

Jochen Gaugele

Jochen Gaugele
Deputy Editor-in-Chief
Funke Mediengruppe
Germany
@jgaugele

Goran Gavranovic

Goran Gavranovic
Editor-in-Chief
24Sata
Croatia
Goran Gavranovic

Pit Gottschalk

Pit Gottschalk
Publisher/Editor
Fever Pit'ch Newsletter
Germany
@pitgottschalkPit Gottschalk

Florian Harms

Florian Harms
Chief-Editor
t-online.de
Germany
@faharmsFlorian Harms

Christoph Hüning

Christoph Hüning
Managing Partner
NMA
Germany
Christoph Hüning

Olga Korolec

Olga Korolec
Director Marketing Onet.pl
Ringier Axel Springer
Poland
Olga Korolec

Josefine Kvarnström

Josefine Kvarnström
Schibsted Brand Studio and Insight
Sweden
Josefine Kvarnström

Nico Lumma

Nico Lumma
Managing Partner
NMA
Germany
Nico Lumma

Michael Märk

Michael Märk
Head of Regional Sales
Russmedia
Austria
@maerk77Michael Märk

Eimear Moran

Eimear Moran
Media Solutions Director
The Irish Times
Ireland
@emesmcEimear Moran

Shazna Nessa

Shazna Nessa
Global Head of Visuals
Wall Street Journal
United States
@shaznaShazna Nessa

Jörg Quoos

Jörg Quoos
Editor-in-Chief
Funke Mediengruppe
Germany
@joerg_quoos

Jens Peterson

Jens Peterson
Head Of Communication
DPA
Germany
@jenspetersenJens Peterson

Isabelle Redving

Isabelle Redving
Creative Concept Specialist
Schibsted
Sweden
Isabelle Redving

Gerold Riedmann

Gerold Riedmann
Managing Director
Russmedia
Austria
Gerold Riedmann

Christian Roepke

Christian Roepke
CEO
Zeit Online
Germany
@chrisroepke LinkedIn

Berndt Röttger

Berndt Röttger
Deputy Editor-in-Chief
Hamburger Abendblatt, Funke Media Group
Germany
@berndtroettgerBerndt Röttger

Mylene Sylvestre

Mylene Sylvestre
Publishing Director
Guardian News & Media
United Kingdom
Mylene Sylvestre

Enrique Tarragona

Enrique Tarragona
COO
Zeitonline
Germany
Enrique Tarragona

Philipp Westermeyer

Philipp Westermeyer
Co-founder
Online Marketing Rockstars
Germany
@westermeyerPhilipp Westermeyer

Natalie Wübbolt

Natalie Wübbolt
Project Lead Z2X-Festival
Zeit Online
Germany
@NatWuestenfuchsPhilipp Westermeyer

Anita Zielina

Anita Zielina (Moderator)
Director of Innovation and Leadership
J-School at CUNY
United States
Anita Zielina

Venue + Details

Hotel recommendations

The Empire Riverside Hotel is offering conference delegates a special rate of €199/night (except for Saturday night 21/09) and €229/night (Deluxe room).*

Book your room directly with the hotel via one of these two special webpages: in English or in German. Or call the hotel on +49 40 31 11 370 - 600 and mention the code "INMA" to get the special accommodation rate.

*All rates include VAT and services but exclude a small tourism tax. Breakfast is €23/p/day.

Details



European News Media Conference:

Venue: Empire Riverside Hotel, Hamburg

Local Reader Revenue Symposium

Venue: Empire Riverside Hotel, Hamburg

German Media Study Tour

Location: Hamburg and Berlin, Germany
The Study Tour registration fee includes: 2 lunches, local transport, transport between Hamburg and Berlin (return ticket). It does not include your travel (flight) to and from Hamburg nor hotel accommodation.

Scoopcamp

Venue: Theater Kehrwieder, Kehrwieder 6, 20457 Hamburg, Germany

Travel Instructions

For any parts of Media Innovation Week participants should fly to Hamburg International Airport (HAM)

Hamburg Airport to the City Centre: There is a fast shuttle from the airport to the city centre. The S1 rapid transit railway has its station directly underneath the terminals and brings air travelers both ways every 10 minutes from 06:00 till 23:00 (11pm) on Monday—Friday and from 08:00 till (23:00) 11pm on Saturday, Sunday and public holidays. Get off at Landungsbrücken station. Then walk 650m to the Empire Riverside Hotel.

Parking

Directly under the Empire Riverside Hotel is a public underground car park. You are welcome to park your vehicle here for €20 per day and have your parking ticket validated at a cash dispenser. Unfortunately, a parking reservation in advance is not possible. However, additional parking facilities are within walking distance from the hotel.

Language

Scoopcamp: Presentations will be in German and English (mixed). Half of the workshops will be in English, the other half in German.
European News Media Conference: All sessions and presentations will be held in English.
German Media Study Tour: The main language of the study tour will be English.

Attire

Business casual

Exhibitors

Interested in supporting the INMA Media Innovation Week by being one of the sponsors? Contact INMA's Raquel Meikle at raquel.meikle@inma.org for more details on our Supporter Packages.

Registration

Intersect with Media Innovation Week with what your time and budget allow: one day, two days, three days or all five days. However you plan your Media Innovation Week, you will leave with a unique vantage point that only INMA and its partners can deliver.


Member discount rates


EVENT
European News Media Conference**
Smart Bird Rate
Before 1 Feb
€795
Early Bird Rate
Until 30 June
€1,295
Late Registration Rate
After 30 June
€1,695
EVENT
German Media Study Tour***
Smart Bird Rate
Before 1 Feb
€3,000
Early Bird Rate
Until 30 June
€3,000
Late Registration Rate
After 30 June
€3,595
EVENT
Local Reader Revenue Symposium
Smart Bird Rate
Before 1 Feb
€295
Early Bird Rate
Until 30 June
€495
Late Registration Rate
After 30 June
€795
EVENT
Conference Gala Dinner (Tuesday)
Smart Bird Rate
Before 1 Feb
Free
Early Bird Rate
Until 30 June
Free
Late Registration Rate
After 30 June
€199
EVENT
Opening Reception (Sunday night)
Smart Bird Rate
Before 1 Feb
Free
Early Bird Rate
Until 30 June
Free
Late Registration Rate
After 30 June
€99


Register Online

*Member rates are valid for INMA members and/or DPA Members.

**European Conference registration fee includes: 2 lunches, all conference sessions, all breaks, opening reception (depending on your registration date).

***Study tour registration fee includes: 2 lunches, local transport, transport between Hamburg and Berlin (return ticket, first class). Does not include your flight to and from Hamburg nor any hotel night.

****Scoopcamp fee includes: all summit sessions of any of the 2 parallel seminars, lunch, breaks. Students with a valid student ID card get 50% off. Registration for this seminar is separate and available here.

European Conference, Local Reader Revenue Symposium and Scoopcamp registrations are subject to a €250 cancellation fee for cancellations before July 1. No refunds or Credits are granted after July 2. Hotel room cancellations must be made directly with the hotel. Study Tour cancellations are not possible at all. Your personal registration to any part of Media Innovation Week can be transfered to a colleague (once) at no cost at any time, up until one week before the start of the week.

Register by Email



Discounts & Group Registrations

INMA Corporate Member companies get a discount when registering 5 or more people: 20% discount on the regular conference registration rates (not on study tour rates). Click here to e-mail us to register your whole team.


Non-Member Pricing

Non-INMA members and Non-DPA members get the same registration rates as INMA and DPA members, just add €795 to the above mentioned "member rates" and you become a full INMA member for a year with your registration. You'll be able to enjoy all the benefits that INMA membership brings.

Media Innovation Week's Editorial Coverage Provided By:




Media Innovation Week Sponsors



Platinum

  • Gold

  • Editorial Partners

Interested in supporting the INMA Media Innovation Week by being one of the sponsors? Contact Raquel Meikle, Business Development Manager, at raquel.meikle@inma.org.

Questions? Contact us



General Inquiries


Tom Corbett
Head of European Division
Antwerp, Belgium
Dutch, English
Tel.: +32 486.37.13.36
Click here to e-mail me

Sponsorships


Raquel Meikle
Business Development Manager
Frankfurt, Germany
German, Spanish
Click here to e-mail me