ALL-NEW CURRICULUM


How to increase digital revenue and decrease subscriber churn from subscription marketers at The New York Times, The Wall Street Journal, Toronto Star, Seattle Times, and others

Key Themes

Key Themes

• Essential ingredients of retention

• Membership benefits to build loyalty

• Content best practices among subs

• Retention impact of privacy acts

• Developing digitally engaged consumers

• Billing basics to decrease churn

INMA Master Class
Digital Subscriber Retention Series

September-November 2019

(September 26, October 24, November 21)
Digital Subscriber Class Summary

Over the course of three two-hour premium webinars, learn winning strategies and specific tactics for retaining digital subscribers. Subscription marketers from The New York Times, The Wall Street Journal, Toronto Star, Seattle Times and other notable experts will empower you to take immediate action to increase digital revenue and decrease subscriber churn at your own organization.

Gather the knowledge and playbooks to immediately implement your own strategy and receive official certification from INMA. Plus, you will have direct access to experts at no travel cost to your company. Our live Webinar format allows participants to ask questions and interact directly with speakers.

Confirmed Instructors

Mark Campbell

Mark Campbell
(Master Class Moderator)

Chief Marketing Officer
Tribune Publishing
Mark Campbell

Tim Griggs

Tim Griggs
Independent Consultant & Advisor
Facebook Accelerator Global Program Director
Tim Griggs

Curtis Huber

Curtis Huber
Senior Director, Circulation & Audience Revenue
The Seattle Times
Curtis Huber

Fredric Karén

Fredric Karén
SVP Editorial
Torstar Corporation / Toronto Star
Fredric Karén

Peter Kovacs

Peter Kovacs
Senior Product Manager, eCommerce
The New York Times
Peter Kovacs

Amy Lawrence

Amy Lawrence
Associate, Privacy & Data Security Group
Frankfurt Kurnit Klein and Selz
Amy Lawrence LinkedIn

Alix Milne

Alix Milne
Associate Marketing Director, WSJ+
The Wall Street Journal
Alix Milne

Details

Who should attend?

Digital media managers, specialists and directors of digital subscriptions, subscriber retention, news audience engagement, subscriber loyalty, and reader revenue will all learn best practices and get best-in-class professional development from this course. Lessons will be applicable to all U.S. and Canadian media companies with paid subscriptions, regardless of size and scope.

What is the format?

Courses will be conducted at 1:00 p.m. (New York time/U.S. Eastern Standard Time) on September 26, October, 24, and November 21. Each session will cover two topics and last about two hours. If you miss a date, we will record the session so that registrants may watch the replay.

What is the cost?

• US$349 for INMA members before September 1
• US$399 for INMA members after September 1
• US$499 for non-members

Note: Group registrations of 10 people or more will receive a 10% discount. Please fill out the Group Registration Form.

Who are the instructors?

Please see above for the confirmed instructors. Although all instructors have confirmed their participation, their actual participation is subject to change based on any unavoidable last-minute business needs. In such cases, other best-in-class trainers with similar areas of expertise will be substituted.

Attendees

See Attendees

As of 14 November 2019