• Essential ingredients of retention
• Membership benefits to build loyalty
• Content best practices among subs
• Retention impact of privacy acts
• Developing digitally engaged consumers
• Billing basics to decrease churn
Over the course of three two-hour premium webinars, learn winning strategies and specific tactics for retaining digital subscribers. Subscription marketers from The New York Times, The Wall Street Journal, Toronto Star, Seattle Times and other notable experts will empower you to take immediate action to increase digital revenue and decrease subscriber churn at your own organization.
Gather the knowledge and playbooks to immediately implement your own strategy and receive official certification from INMA. Plus, you will have direct access to experts at no travel cost to your company. Our live Webinar format allows participants to ask questions and interact directly with speakers.
(Master Class Moderator)
Chief Marketing Officer
Independent Consultant & Advisor
Facebook Accelerator Global Program Director
Senior Director, Circulation & Audience Revenue
The Seattle Times
Torstar Corporation / Toronto Star
Senior Product Manager, eCommerce
The New York Times
Associate, Privacy & Data Security Group
Frankfurt Kurnit Klein and Selz
Amy Lawrence LinkedIn
Associate Marketing Director, WSJ+
The Wall Street Journal
Who should attend?
Digital media managers, specialists and directors of digital subscriptions, subscriber retention, news audience engagement, subscriber loyalty, and reader revenue will all learn best practices and get best-in-class professional development from this course. Lessons will be applicable to all U.S. and Canadian media companies with paid subscriptions, regardless of size and scope.
What is the format?
Courses will be conducted at 1:00 p.m. (New York time/U.S. Eastern Standard Time) on September 26, October, 24, and November 21. Each session will cover two topics and last about two hours. If you miss a date, we will record the session so that registrants may watch the replay.
What is the cost?
• US$349 for INMA members before September 1
• US$399 for INMA members after September 1
• US$499 for non-members
Note: Group registrations of 10 people or more will receive a 10% discount. Please fill out the Group Registration Form.
Who are the instructors?
Please see above for the confirmed instructors. Although all instructors have confirmed their participation, their actual participation is subject to change based on any unavoidable last-minute business needs. In such cases, other best-in-class trainers with similar areas of expertise will be substituted.