Content in the Age of Attention Deficit Disorder and News Snacking
With a plethora of content and information, there is a fatigue in consumption. Also the consumer has lesser loyalties towards any one media format or content that is irrelevant to their lives. This has compelled the print media owners to rethink the organisation of the newsroom and customise its offerings for the variegated audienceâ€™s tastes and preferences. In this session, a few editors from all over the country will narrate their real time experiments with truth and their strategies to a never before world of anytime, anywhere.
Managing Editor, The Times of India Rohit Saran