South Asia Media Conference

JUMP TO: Thursday | Friday


Thursday, 9 August

8:00 a.m.-9:00 a.m.

Registration and Welcome Tea

9:00 a.m.

Welcome Address

Rajiv Verma Rajiv Verma
Advisor, HT Media, and President, INMA South Asia Division
Rajiv Verma

9:05 a.m.

Conference Theme Introduction

Pawan Agarwal Pawan Agarwal
Deputy Managing Director, Bhaskar Group and Conference Chairperson
Pawan Agarwal LinkedIn

9:15 a.m.

Meet the Design Thinkers

The combined experience of print publishers would be more than 1,000 years old. These practitioners have faced several storms from time to time but have weathered them all by their sheer imagination, reinvention, business astuteness and grit. This session will be a presentation of the experiences of publishers from South Asia newsmedia in a panel discussion.

Moderator

Bhaskar Das Bhaskar Das
Executive President, Dainik Bhaskar Group
@bedee0805 Bhaskar Das LinkedIn

Panelists

Girish Agarwal Girish Agarwal
Director, Dainik Bhaskar Group

Sanjay Gupta Sanjay Gupta
Editor-In-Chief and CEO, Jagran Prakashan Ltd
@Sanjaygupta0702LinkedIn

Anant Goenka Anant Goenka
Executive Director, The Indian Express Group
@anantgoenkaAnant Goenka LinkedIn

PVS Prakasam PVS Prakasam
Advisor, Eenadu

11:00 a.m.

Networking Break

Sponsored by:
Technova

11:30 a.m.

Content in the Age of Attention Deficit Disorder and News Snacking

With a plethora of content and information, there is a fatigue in consumption. Also the consumer has lesser loyalties towards any one media format or content that is irrelevant to their lives. This has compelled the print media owners to rethink the organisation of the newsroom and customise its offerings for the variegated audience’s tastes and preferences. In this session, a few editors from all over the country will narrate their real time experiments with truth and their strategies to a never before world of anytime, anywhere.

Moderator:

Indrajit Gupta Indrajit Gupta
Co-Founder, Founding Fuel Publishing Pvt Ltd.
@IndrajitGuptaLinkedIn

Panelists

Mukund Padmanabhan Mukund Padmanabhan
Editor-In-Chief, The Hindu
@muk22LinkedIn

Rohit Saran Rohit Saran
Managing Editor, The Times of India
Rohit Saran

Sukumar Ranganathan Sukumar Ranganathan
Editor-In-Chief, Hindustan Times
@HT_EdLinkedIn

Siddharth Varadarajan Siddharth Varadarajan
Founder Editor, The Wire
@svaradarajanLinkedIn

1:00 p.m.

Lunch

Sponsored by:
Manroland
4Cplus

2:00 p.m.

Monetisation That Works for Both Readers and Advertisers

While media pundits and strategy consultants predict doomsday for print, there are some advertisers who are accessing their audience through print and it is a part of their core promotion strategy. How can these advertisers go against the prevalent wisdom? In this session, some of the advertisers will not only narrate what they are doing right in their communication strategy but highlight what print medium can do to make their communication more successful.

Moderator

Shashi Sinha Shashi Sinha
CEO, IPG Mediabrands, India
@Shashimediabran Shashi Sinha

Panelists

Aniruddha Sinha Aniruddha Sinha
Senior Vice President & Head Marketing, Nuvoco Vistas Corp. Ltd. (earlier Lafarge India Pvt. Ltd.)
Aniruddha Sinha

Shreenath Kamlapurker Shreenath Kamlapurker
Divisional Head, Marketing, Honda Motorcycle & Scooter
Shreenath Kamlapurker

Madan Mohapatra Madan Mohapatra
Head Customer Strategy, Future Group
Madan Mohapatra

3:15 p.m.

What Media Companies Want Advertisers to Know?

Advertisements are the lifeline of media in general and print in specific. Advertisements subside readers investment in buying copies while keeping them informed about what is happening in the news space of consumption through the advertisers own stories. There are several imperatives that the business associates of print need to be aware of in order to appreciate print as a force multiplier. In this session 4 newsmedia revenue heads from different regions of the country would highlight how collaborations of this medium with its business associates ( clients and media agencies) can create magic of marketing.

Moderator

Partha Sinha Partha Sinha
Vice Chairman & Managing Director, MWG India
Partha Sinha LinkedIn

Panelists

Debabrata Mukherjee Debabrata Mukherjee
Executive Director, HT Media
LinkedIn

Vipon Khatwani Vipon Khatwani
Senior Vice President, Jagran
@viponkhatwaniLinkedIn

Chandan Majumdar Chandan Majumdar
Director Sales, ABP Group
LinkedIn

Varghese Chandy Varghese Chandy
Vice President, Marketing & Advertising Sales, Malayala Manorama
LinkedIn

4:15 p.m.

Networking Break

4:45 p.m.

Application of Technology to Increase the Attractiveness of Print Medium

One word that is dominating the the world of business is technology and it is the dominant source of competitive advantage today. Technology is all about ubiquitousness, sharing, flowing, converging, analytics et al. While print companies are very technology driven, would some of the characteristics as described above be applicable in case of a passive medium like print. A prototype would be presented here.This session could be a game changer for the industry which could leverage the technology progress to make the current strength of print into a dynamic experience.

Moderator:

Bhaskar Das Bhaskar Das
Executive President, Dainik Bhaskar Group
@bedee0805 Bhaskar Das LinkedIn

Presentation by:

Ashish Pherwani Ashish Pherwani
Partner, Media & Entertainment, Ernst & Young
LinkedIn

Followed by panel discussion.

Panelists:

D.D. Purkayastha D.D. Purkayastha
MD & CEO, ABP Pvt. Ltd.
@purki1947LinkedIn

Raj Jain Raj Jain
CEO, Bennett Coleman & Co. Ltd. (Times Group)
LinkedIn

Rajiv Lochan Rajiv Lochan
CEO, The Hindu
LinkedIn

Anant Goenka Anant Goenka
Executive Director, The Indian Express Group
@anantgoenkaAnant Goenka LinkedIn

Ashish Pherwani Ashish Pherwani
Partner, Media & Entertainment, Ernst & Young
LinkedIn

5:45 p.m.

Closing Remarks of the Day

6:00 p.m.

Cocktail Reception

Sponsored by:
Indian Newspaper Society

7:00 p.m.-10:00 p.m.

Dinner

Friday, 10 August

8:00 a.m.-9:00 a.m.

Registration and Welcome Tea

9:00 a.m.

Welcome Back

9:10 a.m.

Walking The Talk: Thinking Through News Industry Disruption: An International Perspective

Amid continuing disruption, newsrooms and news executives need to embrace new prisms to understand, and get ahead of changes than always look to follow others. With newspapers continuing to be a mainstay, how can our industry future-proof itself by leveraging key print strengths while also looking ahead to the looming demise of the desktop digital business models and the growing hands-free computing. A deeper look at what are the vital questions we should be asking ourselves in the news industry now.

Raju Narisetti Raju Narisetti
Professor and Director Knight-Bagehot Journalism Fellowships in Economics and Business, Columbia University Graduate School of Journalism, New York
@rajuLinkedIn

10:10 a.m.

What Do Advertisers Want The Media Companies To Know

Planning of media has dominantly been an algorithm based science and calculation of ROI by clients for campaigns is an important element for considering any media. It’s also a fact that the advertisers have been finding it challenging to balance their finite resources for optimizing REACH and OTS. Publishers also have their set of challenges for continuously evolving contextual edit environment to keep their audience empowered.The investment in quality journalism is very critical today because of the trust deficit due to dominance of fake news. Return on involvement in content has become an important element for the publishers to create daily algorithm for more content stickiness and offering advertisers and access point for a premium audience market. The importance of a trusted corporate brand to be seen in a trusted contextual environment cannot be over emphasised. Besides, to be closer to the custome , more hyper local content have become an indispensable offering. The rising input cost due to global factors is also compounding the challenges for the publishers. Will the above two operating imperatives of advertisers and publishers meet in a mutually beneficial way? In this session strong believers of newspaper advertisers would reveal their mantra for publishers, so that a mutually win win formula can be evolved.

Moderator

Sameer Singh Sameer Singh
CEO South Asia, GroupM
Sameer Singh

Panelists

Gaurav Jeet Singh Gaurav Jeet Singh
General Manager (Media) South Asia, Unilever
@GJSKohli Gaurav Jeet Singh

Srinivas Rao Srinivas Rao
Head Marketing, Landmark Group

11:30 a.m.

Networking Break

Sponsored by:
Technova

12:00 noon

Reinvention by Magazine Publishers

Magazine publishers are leveraging their brands to create new revenue streams and reinvent their business. They are engaging with influencers and consumers via events, digital, video and TV. They are creating creative studios, consulting services, and agency services to work with advertisers in new ways. And, they are working to create consumer revenue streams via subscription, paywalls, membership programs, ticketed events and affiliate commerce. This panel will showcase innovations from magazine publishers, in India and internationally, which might have broader applications beyond the magazine business.

Moderator

Gaurav Mishra Gaurav Mishra
Chief Digital Officer, Condé Nast India
@GauravonomicsLinkedIn

Panelists:

Vivek Khanna Vivek Khanna
Group CEO, India Today
LinkedIn

Suprio Guha Thakurta Suprio Guha Thakurta
Ex Chief Strategy Officer, The Economist Group
@eastbengalLinkedIn

Deepak Lamba Deepak Lamba
CEO, Worldwide Media (WWM) and President Times Strategic Solutions
LinkedIn

1:15 p.m.

Lunch

Sponsored by:
Facebook

2:00 p.m.

It's Time Publishers Leverage Measurement & Analytics to Claim Their Place In the Sun

Marketing grammars are constantly getting rewritten in the age of Alexa and Google assistant. In other words, algorithm based strategy ( both data and insights rich) are more likely to curry favour with advertisers and agencies. Publishers need to tom tom assertively about their distinctive complementarity with other formats of delivery. And the good news is that it is possible. In this session the speakers and the moderator would elaborate the ways to leverage data and insights therefrom to facilitate informed decision making by the advertisers, beyond transactional rate haggling.

Moderator:

Bhaskar Das Bhaskar Das
Executive President, Dainik Bhaskar Group
@bedee0805 Bhaskar Das LinkedIn

Presentation by Nielsen followed by panel discussion.

Panelists:

Prasun Basu Prasun Basu
President, Nielsen South Asia
@bedee0805 Prasun Basu LinkedIn

Dolly Jha Dolly Jha
Executive Director, Nielsen South Asia
Dolly Jha LinkedIn

Rajiv Dubey Rajiv Dubey
General Manager, Dabur India
Rajiv Dubey LinkedIn

3:00 p.m.

Compete or Collaborate? A Hobson's Choice in the New Normal

In this session, BCG (Boston Consulting Group), a leading strategy consultant firm, will unravel a probable plan which could be a harbinger of coopertition. This is not only shore up the economic viability of print as a medium but also delver a compelling proposition to the advertiser thereby significantly develop a business model of the new normal.

Moderator:

Bhaskar Das Bhaskar Das
Executive President, Dainik Bhaskar Group
@bedee0805 Bhaskar Das LinkedIn

Presentation by BCG followed by panel discussion.

Panelists:

Nimisha Jain Nimisha Jain
Partner & Director, BCG India
LinkedIn

Karishma Bhalla Karishma Bhalla
Partner & Director, BCG India
LinkedIn

Rajiv Verma Rajiv Verma
Advisor, HT Media
Rajiv Verma

Pawan Agarwal Pawan Agarwal
Deputy Managing Director, Bhaskar Group
Pawan Agrawal LinkedIn

3:45 p.m.

Promotions That Enhance Brand Provenance

The classical understanding of newspapers and magazines as a disseminator of news and information has become a cliche. Today media owners treat their media brands as a catalyst for societal change, categories of consumption build -up, as an enabler for audience at large to make meaning out of cacophony of noise across formats of delivery. Hence newsmedia companies has metamorphosed into accelerators of socio-economic and cultural transformation. Subsequently the publishers have been investing in marketing promotional initiatives that are both brand led and advertiser led co-created experiences. In this session, the speakers from all regions would showcase their promotional campaigns that have made an impact, both at the brand level, and at the advertiser level.

Moderator:

Debabrata Mukherjee Debabrata Mukherjee
Executive Director, HT Media

Case Studies:

CESC: The Telegraph True Spirit Puja

Dhruba Mukherjee Dhruba Mukherjee
VP, The Telegraph
@dhrubamukherjeeLinkedIn

When a Young Newspaper Established Its Position in a Cluttered Market

Vinay Maheswari Vinay Maheswari
Senior VP, Sales & Market Development, Brand Marketing, Dainik Bhaskar Group
LinkedIn

Vikas Singh Vikas Singh
Associate VP, Brand Marketing, Dainik Bhaskar Group
LinkedIn

Amar Ujala's Last Mile Programme for Brand Connect and Social Impact

Arvind Joshi Arvind Joshi
AVP Group Strategy, Amar Ujala
LinkedIn

Mixing Business With Fun

Sathya R. Sriram Sathya R. Sriram
AVP Marketing & Strategy, The Hindu Group
LinkedIn

4:45 p.m.

Networking Break

5:00 p.m.

The Global News Media Outlook

Distilling feedback from INMA's 9,400 members from 70 countries, where is news media heading next? In this closing keynote, learn the emerging priorities for news media companies: strategy, trends, and the benchmarks you need to plot your next step. The answers may surprise you — regardless of whether print, digital, or some other format carries the essence of news brands in the years ahead.

Earl Wilkinson Earl J. Wilkinson
Executive Director and CEO, International News Media Association (INMA)

@earljwilkinson Earl J. Wilkinson

5:45 p.m.

Concluding Remarks and Vote of Thanks

Pawan Agarwal Pawan Agarwal
Deputy Managing Director, Bhaskar Group, Conference Chairperson
Pawan Agrawal LinkedIn

6:00 p.m.

Conference Concludes