The selection of Washington, D.C., for the 88th Annual INMA World Congress of News Media was no accident:
Great city to visit: It is one of the most interesting cities on the planet with museums, monuments, iconic structures, and a unique fusion of politics and history.
Robust media scene: It boasts a media scene fighting back against disruption, ranging from the Washington Post and its repositioning to a global brand to the world’s largest news publisher in Gannett to a rainbow of political brands that differentiate and find new audiences through relentless segmentation.
Trump: And let’s face it, there is Donald Trump’s assault on professional journalism’s integrity which goes to the roots of news media’s very existence in democratic society.
Why avoid the most interesting place on Earth for news media? Let’s embrace it with gusto!
For one week in June 2018, executives from the world’s leading news media companies will gather in Washington, D.C., and examine the opportunities for trusted brands that speak truth to power, attract quality audiences, and deliver amazing marketer experiences across platforms:
Study tour: Our study tour will visit eight of the leading media companies in Washington, providing exclusive access to decision-makers and influencers.
A day of seminars: We will conduct a day of deep-dive seminars on timely topics like smart data applications, digital subscriptions, print innovation, and even an editor’s retreat talking “fake news.” As always, INMA’s Brainsnack Seminar will be global best practices to a single stage.
Media Conference: The Media Conference is the heart of World Congress Week – with a relentless focus on media strategy, emerging trends, and cutting-edge topics developed by peer media executives. This is what INMA is known most for.
Global Media Awards: We will present the Global Media Awards in an exclusive ceremony dedicated to energizing brands, innovating in product development, stimulating audiences, and growing revenue.
Fantastic social venues: We have selected exclusive destinations such as the Newseum, the world’s largest museum dedicated to news media and journalism. We will cap off the Congress at Washington’s most exclusive address: the top of the Hay Adams Hotel with the very best view of the White House and the Mall.
Tour of D.C.: As if all of this isn’t enough, INMA friends and colleagues will cap off the week with a tour of the United States’ capital – a first-class front-row seat to the monuments you have to see, the neighbourhoods you have always heard about, and perhaps some interactions with movers and shakers.
My passion for Washington, D.C., is very personal. I spent my formative years studying, interning, and even dabbling in politics in this fabulous city. And I landed a “temporary” gig with INMA when we were based there – 28 years ago.
The INMA World Congress of News Media is considered by many to be the best experience in our industry: the right people from the right companies gathered in the perfect city, Washington.
So, consider this my personal invitation to a city that has it all – even the guy at 1600 Pennsylvania Avenue.
Earl J. Wilkinson
Executive Director and CEO
International News Media Association (INMA)