Study Tour of Washington, D.C.

The INMA Study Tour of Washington, D.C., will explore the different paths to growth strategies: iconic brands re-positioning from local to global, the world's largest newspaper company, digital pure-plays disrupting political media, and much more.

Study Tour Leader

United States

Principal, Tapit Partners

Alan Mutter



May 31

8:30 a.m.
Departure point

Intercontinental Hotel – The Wharf
801 Wharf Street NW

9:00 a.m.-10:30 a.m.
National Press Club

529 14th Street NW
Departing the Intercontinental Hotel - The Wharf at 8:00 a.m., the day begins at the National Press Club, where INMA will be welcomed by leaders of an organisation that was founded in 1908. Today, the club is a major meeting place for newsmakers and journalists from around the world.

The Washington Post
We will get an inside look at ARC, the house-built publishing system that powers content creation, audience acquisition and revenue generation at the newspaper owned by tech billionaire Jeff Bezos.

11:00 a.m.-1:00 p.m.
U.S. News and World Report

1050 Thomas Jefferson Street NW
How a traditional print publication morphed to a digital-only enterprise that posted its best performance in 35 years in 2017.

1:30 p.m.-3:00 p.m.
Vox Media

1201 Connecticut Avenue NW
From a humble sports blog, Vox Media has grown into a multi-vertical digital publishing empire with a growing premium advertising network.

3:30 p.m.-5:00 p.m.
Atlantic Media

600 New Hampshire Avenue NW, Suite 4
We will hear how a company launched as a magazine for intellectuals in 1857 became one of the most innovative and closely watched digital publishers.

5:30 p.m.-7:00 p.m.
Watergate Rooftop Reception

2650 Virginia Avenue NW
The first day of the study tour will conclude with an INMA-hosted reception on the scenic rooftop of the historic Watergate Complex. The building is famed as the site of the break-in at Democratic Party headquarters that eventually led to the downfall of President Richard Nixon.


June 01

8:00 a.m.
Departure point

Intercontinental Hotel – The Wharf
801 Wharf Street NW

9:00 a.m.-12:00 p.m.
USA Today

7950 Jones Branch Drive, McLean, Virginia
The INMA Study Tour will depart the Intercontinental Hotel - The Wharf at 8:00 a.m. for a visit to the Northern Virginia campus of the largest newspaper publisher in the United States. The tour will include a discussion of how the company projects its USA Today brand across some 180 print and digital properties.

12:30 p.m.-2:00 p.m.

1000 Wilson Boulevard, Arlington, Virginia
Former Washington Post staffers in 2017 created the first major digital start-up to cover government and politics. We will hear how Politico expanded its portfolio and revenues.

2:30 p.m.-3:45 p.m.
CQ Roll Call

1625 I Street NW, Suite 200
CQ (formerly Congressional Quarterly) and Roll Call are two of the earliest publications dedicated to covering government, politics and policy in the nation’s capital.

4:00 p.m.-5:15 p.m.
National Geographic

1145 17th Street NW
Founded in 1888, the legendary National Geographic today consists of a full array of print, digital and television media. Its publishing revenues are augmented by commerce, travel and other initiatives.

5:15 p.m.-6:00 p.m.
Tomb of Christ

1145 17th Street NW
We will conclude with a visit to the National Geographic Museum to view the acclaimed Tomb of Christ Experience, which leverages the latest Virtual Reality technology to trace the history and the restoration of the ancient Jerusalem shrine.

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